Editing Film genre (section)

== Audience expectations ==
Many genres have built-in [[audience]]s and corresponding publications that support them, such as magazines and websites. For example, horror films have a well-established fanbase that reads horror magazines such as ''[[Fangoria]]''. Films that are difficult to categorize into a genre are often less successful. As such, film genres are also useful in the areas of marketing, [[film criticism]] and the analysis of [[consumption (economics)|consumption]]. Hollywood story consultant [[John Truby]] states that "...you have to know how to transcend the forms [genres] so you can give the audience a sense of originality and surprise".<ref>{{cite web|url=https://www.writersstore.com/whats-my-genre/|title=What's My Genre?|last=Truby|first=John|author-link=John Truby|website=Writers Store|access-date=2007-07-31}}</ref>

Some [[screenwriter]]s use genre as a means of determining what kind of plot or content to put into a screenplay. They may study films of specific genres to find examples. This is a way that some screenwriters are able to copy elements of successful movies and pass them off in a new [[screenplay]]. It is likely that such screenplays fall short in originality. As Truby says, "Writers know enough to write a genre script but they haven't twisted the story beats of that genre in such a way that it gives an original face to it".<ref>{{cite news|url=http://www.scriptmag.com/earticles/earticle.htm|title=Interview: John Truby on Screenwriting and Breaking In|last=Ward|first=Lewis|work=Script Magazine|url-status=dead|access-date=2007-07-31|archive-url=https://web.archive.org/web/20070702182835/http://www.scriptmag.com/earticles/earticle.htm|archive-date=2007-07-02}}</ref>

Cinema technologies are associated with genres. Huge widescreens helped Western films to create an expansive setting of the open plains and desert. Science fiction and fantasy films are associated with special effects, notably computer generated imagery (e.g., the Harry Potter films).<ref name="autogenerated185"/>

In 2017, screenwriter [[Eric R. Williams]] published a system for screenwriters to conceptualize narrative film genres based on audience expectations.<ref name=":1">{{Cite book|last=Williams, Eric R.|url=https://www.worldcat.org/oclc/986993829|title=Screen Adaptation: Beyond the Basics|publisher=Focal Press|year=2017|isbn=978-1-315-66941-0|location=New York|oclc=986993829}}</ref> The system was based upon the structure biologists use to analyze living beings. Williams wrote a companion book detailing his [[Screenwriters Taxonomy|taxonomy]], which claims to be able to identify all feature length narrative films with seven categorizations: film type, super genre, macro-genre, micro-genre, voice, and pathway.<ref name=":2">{{Cite book|last=Williams|first=Eric R.|url=https://www.worldcat.org/oclc/993983488|title=The Screenwriters Taxonomy : a roadmap to collaborative storytelling|publisher=Routledge Studies in Media Theory and Practice|year=2017|isbn=978-1-315-10864-3|location=New York, NY|oclc=993983488}}</ref>