Editing Eurovision Song Contest (section)

=== Eurovision logo and theme ===
[[File:Eurovision Song Contest logo.svg|thumb|right|alt=Previous generic logo used at the contest between 2004 and 2014|Logo used from 2004 to 2014]]

Until 2004, each edition of the contest used its own logo and visual identity as determined by the respective host broadcaster. To create a consistent visual identity, the EBU introduced a generic logo ahead of the {{Escyr|2004||2004 contest}}. This is typically accompanied by a unique theme artwork designed for each individual contest by the host broadcaster, with the flag of the host country placed prominently in the centre of the Eurovision heart.<ref name="Brand">{{Cite web |title=Eurovision Song Contest: Brand |date=12 January 2017 |url=https://eurovision.tv/about/brand |archive-url=https://web.archive.org/web/20210201075740/https://eurovision.tv/about/brand |archive-date=1 February 2021 |access-date=3 July 2020 |publisher=Eurovision Song Contest|url-status=dead}}</ref> The original logo was designed by the London-based agency JM International, and received a revamp in 2014 by the Amsterdam-based Cityzen Agency for the contest's {{Escyr|2015||60th edition}}.<ref>{{Cite web |date=31 July 2014 |title=Eurovision Song Contest logo evolves |url=https://eurovision.tv/story/eurovision-song-contest-logo-evolves |access-date=3 July 2020 |publisher=Eurovision Song Contest}}</ref><ref name="Logos & Artwork">{{Cite web |date=12 January 2017 |title=Eurovision Song Contest: Logos and Artwork |url=https://eurovision.tv/mediacentre/logos-and-artwork |access-date=17 March 2021 |publisher=Eurovision Song Contest}}</ref>

An individual theme is utilised by contest producers when constructing the visual identity of each edition of the contest, including the stage design, the opening and interval acts, and the "postcards".<ref>{{Cite web |last=Groot |first=Evert |date=28 October 2018 |title=Tel Aviv 2019: Dare to Dream |url=https://eurovision.tv/story/slogan-tel-aviv-2019-dare-to-dream |access-date=7 July 2020 |publisher=Eurovision Song Contest}}</ref><ref>{{Cite web |last=LaFleur |first=Louise |date=25 October 2019 |title=The making of 'Open Up' |url=https://eurovision.tv/story/the-making-of-open-up |access-date=7 July 2020 |publisher=Eurovision Song Contest}}</ref><ref>{{Cite web |date=9 December 2019 |title=2020 postcard concept revealed as Dutch people can join in on the fun |url=https://eurovision.tv/story/eurovision-2020-postcards-concept-revealed |access-date=7 July 2020 |publisher=Eurovision Song Contest}}</ref><ref>{{Cite web |last=Gleave |first=Amy |date=2023-05-02 |title=Eurovision branding over the years |url=https://www.dawncreative.co.uk/insight/eurovision-branding/ |access-date=2023-09-02 |website=Dawn Creative |language=en}}</ref> The short video postcards are interspersed between the entries and were first introduced in {{escyr|1970}}, initially as an attempt to "bulk up" the contest after a number of countries decided not to compete, but has since become a regular part of the show and usually highlight the host country and introduce the competing acts.<ref name="Amsterdam 50th anniv">{{Cite web |date=29 April 2020 |title=Happy 50th Anniversary, Eurovision 1970! |url=https://eurovision.tv/story/happy-50th-anniversary-1970-eurovision |access-date=7 July 2020 |publisher=Eurovision Song Contest}}</ref>{{sfn|O'Connor|2010|pp=40–43}} A [[Slogans of the Eurovision Song Contest|unique slogan]] for each edition, first introduced in {{escyr|2002}}, was also an integral part of each contest's visual identity, which was replaced by a permanent slogan from {{escyr|2024}} onwards. The permanent slogan, "United by Music", had previously served as the slogan for the {{escyr|2023||2023 contest}} before being retained for all future editions as part of the contest's global brand strategy.<ref name="Slogan2">{{Cite web |date=2023-11-14 |title='United By Music' chosen as permanent Eurovision slogan |url=https://eurovision.tv/story/united-by-music-permanent-slogan |access-date=2023-11-14 |publisher=Eurovision Song Contest|lang=en-gb}}</ref>