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==Fashion career== In 2005, Watson began her modelling<!-- 2 Ls, correct British spelling --> career with a photo shoot for ''[[Teen Vogue]]'', which made her the youngest person to cover the magazine.<ref name=walker /> Three years later, the British press reported that Watson was to replace [[Keira Knightley]] as the face of [[Chanel]], but this was denied by both parties.<ref name=Chanel>{{cite news |url=https://www.telegraph.co.uk/news/newstopics/celebritynews/2157750/Chanel-No-contract-for-Harry-Potters-Emma-Watson.html |title=Chanel: 'No contract' for Harry Potter's Emma Watson |date=19 June 2008 |first=Rupert |last=Neate |work=The Daily Telegraph |location=UK |access-date=18 April 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090511225046/http://www.telegraph.co.uk/news/newstopics/celebritynews/2157750/Chanel-No-contract-for-Harry-Potters-Emma-Watson.html |archive-date=11 May 2009}}</ref> In June 2009, following several months of rumours, Watson confirmed she would be partnering with [[Burberry]] as the face of their Autumn/Winter 2009 campaign, for which she received an estimated six-figure fee.<ref name=Burberry1>{{cite web |url=http://www.vogue.co.uk/news/2009/06/12/behind-the-scenes-at-emma-watsons-burberry-shoot/gallery/383244 |title=Go Behind the Scenes with Emma Watson on the Burberry Shoot |publisher=Vogue News |date=June 2009 |access-date=22 June 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140903210348/http://www.vogue.co.uk/news/2009/06/12/behind-the-scenes-at-emma-watsons-burberry-shoot/gallery/383244 |archive-date=3 September 2014}}</ref><ref name=Burberry2>{{cite news |url=http://www.thisislondon.co.uk/fashion/article-23705207-details/Harry+Potter+star+Emma+Watson+charms+Burberry/article.do |title=Harry Potter star Emma Watson charms Burberry |work=Evening Standard|location=London |date=9 June 2009 |access-date=28 June 2009 |first=Laura |last=Craik |archive-url=https://web.archive.org/web/20090612021505/http://www.thisislondon.co.uk/fashion/article-23705207-details/Harry%2BPotter%2Bstar%2BEmma%2BWatson%2Bcharms%2BBurberry/article.do |archive-date=12 June 2009 |url-status=dead}}</ref> She also appeared in Burberry's 2010 Spring/Summer campaign alongside her brother Alex, musicians George Craig and Matt Gilmour, and model Max Hurd.<ref name=telegraphburberry>{{cite news |url=https://www.telegraph.co.uk/fashion/hilaryalexander/6937799/Emma-Watson-is-Burberrys-springsummer-2010-poster-girl.html |title=Emma Watson is Burberry's spring/summer 2010 poster girl |last=Alexander |first=Hilary |date=5 January 2010 |work=The Daily Telegraph |location=UK |access-date=17 April 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100209081151/http://www.telegraph.co.uk/fashion/hilaryalexander/6937799/Emma-Watson-is-Burberrys-springsummer-2010-poster-girl.html |archive-date=9 February 2010}}</ref> In February 2011, Watson was awarded the Style Icon award from British ''[[Elle (magazine)|Elle]]'' by [[Vivienne Westwood|Dame Vivienne Westwood]].<ref name=StyleIcon>{{cite news |last=Foster |first=Alistair |title=Elle style icon? I have no idea who you are, Emma Watson |url=http://www.thisislondon.co.uk/showbiz/article-23923326-emma-watson-is-style-icon-at-elle-awards.do |access-date=29 November 2011 |newspaper=Evening Standard|location=London |date=15 February 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110311111908/http://www.thisislondon.co.uk/showbiz/article-23923326-emma-watson-is-style-icon-at-elle-awards.do |archive-date=11 March 2011}}</ref> Watson continued her involvement in fashion advertising when she announced she had been chosen as the face of [[Lancôme]] in March 2011.<ref name=Lancome>{{cite news |last=Oliver |first=Dana |title=Emma Watson Named New Face of Lancome |url=https://www.huffingtonpost.com/2011/03/14/emma-watson-lancome_n_835388.html |access-date=2 September 2011 |work=HuffPost |date=14 March 2011 |url-status=live |archive-url=https://web.archive.org/web/20110904073128/http://www.huffingtonpost.com/2011/03/14/emma-watson-lancome_n_835388.html |archive-date=4 September 2011}}</ref> In September 2009, Watson announced her involvement with [[People Tree Ltd.|People Tree]], a [[fair trade]] fashion brand.<ref name=guardianpeopletree>{{cite news |url=https://www.theguardian.com/lifeandstyle/2009/sep/17/emma-watson-ethical-fashion-people-tree |title=Emma Watson launches ethical fashion range with People Tree |last=Holmes |first=Rachael |date=17 September 2009 |work=[[The Guardian]] |location=UK |access-date=17 April 2010 |url-status=live |archive-url=https://web.archive.org/web/20130821052035/http://www.theguardian.com/lifeandstyle/2009/sep/17/emma-watson-ethical-fashion-people-tree |archive-date=21 August 2013}}</ref> Watson worked as a creative adviser for the company to create a spring line of clothing, which was released in February 2010;<ref name=guardianpeopletree /><ref name=emmapeopletree>{{cite web |url=http://www.emmawatson.com/en/Projects/People-Tree/ |title=People Tree |publisher=Official website |access-date=17 April 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100425073700/http://www.emmawatson.com/en/Projects/People-Tree/ |archive-date=25 April 2010}}</ref> the range featured styles inspired by southern France and London.<ref name=emmapeopletree /><ref name=peopletreeyouth>{{cite web |url=http://www.peopletreeyouth.co.uk/ |title=People Tree collaborates with Emma Watson |publisher=Peopletreeyouth.co.uk |access-date=8 March 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100208082431/http://www.peopletreeyouth.co.uk/ |archive-date=8 February 2010}}</ref> The collection, described by ''The Times'' as "very clever" despite their "quiet hope that [she] would become tangled at the first hemp-woven hurdle",<ref name=timespeopletree>{{cite news |url=http://women.timesonline.co.uk/tol/life_and_style/women/fashion/article6985147.ece |title=Emma Watson burnishes her ethical fashion credentials |date=13 January 2010 |work=The Times |location=UK |access-date=17 April 2010 |first=Alice |last=Olins |url-status=dead |archive-url=https://web.archive.org/web/20110615161903/http://women.timesonline.co.uk/tol/life_and_style/women/fashion/article6985147.ece |archive-date=15 June 2011}}</ref> was widely publicised in magazines such as ''Teen Vogue'',<ref name=voguepeopletree>{{cite web |url=http://www.vogue.co.uk/news/daily/100201-emma-watsons-people-tree-collectio.aspx |title=Ethical Emma |last=Milligan |first=Lauren |date=1 February 2010 |work=Teen Vogue |access-date=17 April 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100316211431/http://www.vogue.co.uk/news/daily/100201-emma-watsons-people-tree-collectio.aspx |archive-date=16 March 2010}}</ref> ''[[Cosmopolitan (magazine)|Cosmopolitan]]'', and ''[[People (magazine)|People]]''. Watson, who was not paid for the collaboration,<ref name=PTnotpaid>{{cite news |url=https://www.telegraph.co.uk/fashion/hilaryalexander/7103320/Emma-Watson-models-her-range-for-People-Tree.html |title=Emma Watson models her range for People Tree |last=Alexander |first=Hilary |date=29 January 2010 |work=The Daily Telegraph |location=UK |access-date=17 April 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100204152827/http://www.telegraph.co.uk/fashion/hilaryalexander/7103320/Emma-Watson-models-her-range-for-People-Tree.html |archive-date=4 February 2010}}</ref> admitted that competition for the range was minimal,<ref name=timespeopletree /> but argued that "Fashion is a great way to empower people and give them skills; rather than give cash to charity you can help people by buying the clothes they make and supporting things they take pride in"; adding, "I think young people like me are becoming increasingly aware of the humanitarian issues surrounding [[fast fashion]] and want to make good choices but there aren't many options out there."<ref name=timespeopletree /> Watson continued her involvement with People Tree, resulting in the release of a 2010 Autumn/Winter collection.<ref name=PTcollection>{{cite web |url=http://emma-watson.net/index.php?subaction=showfull&id=1282748440&archive=&start_from=&ucat=1& |title=News |access-date=2 September 2010 |url-status=live |archive-url=https://web.archive.org/web/20110723120030/http://emma-watson.net/index.php?subaction=showfull&id=1282748440&archive=&start_from=&ucat=1& |archive-date=23 July 2011}}</ref> [[File:Emma Watson figure at Madame Tussauds London.jpg|thumb|upright|Watson's wax figure at [[Madame Tussauds]] wearing an [[Elie Saab]] design]] In 2013, [[Madame Tussauds]] in London unveiled a wax statue of Watson wearing an [[Elie Saab]] ''[[haute couture]]'' design donated to the museum by the designer. A spokesperson for the museum stated, "[Watson] is one of the most requested personalities by our guests. She's a true [[English rose (epithet)|English rose]] known and loved by millions of film and fashion fans around the world".<ref>{{cite web |title=Emma Watson is 'English rose' of Madame Tussauds |url=https://www.yourlocalguardian.co.uk/news/10316260.emma-watson-is-english-rose-of-madame-tussauds/ |website=[[Croydon Guardian]] |date=27 March 2013 |access-date=22 May 2021 |archive-date=22 May 2021 |archive-url=https://web.archive.org/web/20210522224536/https://www.yourlocalguardian.co.uk/news/10316260.emma-watson-is-english-rose-of-madame-tussauds/ |url-status=live}}</ref><ref>{{cite news |title=Emma Watson is turned into wax at Madame Tussauds |url=https://metro.co.uk/2013/03/26/gallery-emma-watson-is-turned-into-wax-at-madame-tussauds-3560161/ |access-date=21 June 2020 |work=Metro |archive-date=25 June 2020 |archive-url=https://web.archive.org/web/20200625020445/https://metro.co.uk/2013/03/26/gallery-emma-watson-is-turned-into-wax-at-madame-tussauds-3560161/ |url-status=live}}</ref> Watson was awarded Best British Style at the 2014 [[British Fashion Awards]].<ref>{{Cite web |title=Emma Watson wins award for best British Style at Fashion Awards – Telegraph |url=http://fashion.telegraph.co.uk/news-features/TMG11265784/British-Fashion-Awards-2014-Emma-Watson-crowned-British-Style-Icon.html |website=The Daily Telegraph |access-date=8 May 2020 |archive-date=13 December 2014 |archive-url=https://web.archive.org/web/20141213115424/http://fashion.telegraph.co.uk/news-features/TMG11265784/British-Fashion-Awards-2014-Emma-Watson-crowned-British-Style-Icon.html |url-status=live}}</ref> The competition included [[David Beckham]], [[Amal Clooney]], [[Kate Moss]], and Keira Knightley.<ref name=BritStyle>{{cite web |last=Sowray |first=Bibby |url=http://fashion.telegraph.co.uk/news-features/TMG11265784/British-Fashion-Awards-2014-Emma-Watson-crowned-British-Style-Icon.html |title=Emma Watson Wins Award for Best British Style at Fashion Awards |website=Telegraph Media Group |date=1 December 2014 |access-date=2 December 2014 |url-status=live |archive-url=https://web.archive.org/web/20141213115424/http://fashion.telegraph.co.uk/news-features/TMG11265784/British-Fashion-Awards-2014-Emma-Watson-crowned-British-Style-Icon.html |archive-date=13 December 2014}}</ref> Watson has been described as "an early adopter of [[sustainable fashion]]" and is noted for dressing ethically on the red carpet.<ref>{{cite web |title=At 30, Emma Watson Is Hollywood's Queen of Ethical Dressing |url=https://www.vogue.com/slideshow/emma-watson-30th-birthday-best-red-carpet |website=Vogue |date=15 April 2020 |access-date=26 December 2020 |archive-url=https://web.archive.org/web/20220713064225/https://www.vogue.com/slideshow/emma-watson-30th-birthday-best-red-carpet |archive-date=13 July 2022 |url-status=live}}</ref><ref>{{cite web |title=Emma Watson's Stylish Guide to Shopping Sustainably |url=https://www.whowhatwear.com/emma-watson-ethical-fashion |website=WhoWhatWear |date=12 December 2017 |access-date=26 December 2020 |archive-url=https://web.archive.org/web/20220713064439/https://www.whowhatwear.com/emma-watson-ethical-fashion |archive-date=13 July 2022 |url-status=live}}</ref> She wore a [[Calvin Klein (company)|Calvin Klein]] gown to the 2016 [[Met Gala]] made out of recycled plastic bottles.<ref>{{cite magazine |title=Emma Watson's Met Gala gown was made from recycled plastic bottles |url=https://www.harpersbazaar.com/uk/fashion/fashion-news/a37067/emma-watsons-met-gala-gown-was-made-from-recycled-plastic-bottles/ |magazine=Harper's Bazaar |date=3 May 2016 |access-date=26 December 2020 |archive-url=https://web.archive.org/web/20220713064604/https://www.harpersbazaar.com/uk/fashion/fashion-news/a37067/emma-watsons-met-gala-gown-was-made-from-recycled-plastic-bottles/ |archive-date=13 July 2022 |url-status=live}}</ref> Watson has supported Good On You, an app that acts as a directory for the sustainability level of fashion brands.<ref>{{cite web |title=Introducing Our No.1 Supporter, Emma Watson |url=https://goodonyou.eco/emma-watson-good-on-you-supporter/ |website=Good on You |date=17 February 2019 |access-date=26 December 2020 |archive-url=https://web.archive.org/web/20220713064744/https://goodonyou.eco/emma-watson-good-on-you-supporter/ |archive-date=13 July 2022 |url-status=live}}</ref> In 2017, she began updating an Instagram account entitled "The Press Tour", detailing the ethical brands she wore during the press tours for films such as ''Beauty and the Beast'' and ''The Circle''. Watson guest-edited the March 2018 issue of ''[[Vogue Australia]]'' focusing on fashion sustainability, and was photographed by [[Peter Lindbergh]] for the magazine.<ref>{{cite web |title=Emma Watson introduces the March 2018 issue of Vogue Australia |url=https://www.vogue.com.au/fashion/news/emma-watson-introduces-the-march-2018-issue-of-vogue-australia/image-gallery/5531be4141980e0597ead6372d08f09a |website=Vogue Australia |date=19 February 2018 |access-date=26 December 2020 |archive-url=https://web.archive.org/web/20220713065400/https://www.vogue.com.au/fashion/news/emma-watson-introduces-the-march-2018-issue-of-vogue-australia/image-gallery/5531be4141980e0597ead6372d08f09a |archive-date=13 July 2022 |url-status=live}}</ref><ref>{{cite web |title=SUSTAINABLE FASHION FEB. 19, 2018 Emma Watson Adds 'Magazine Editor' to Her Résumé |url=https://www.thecut.com/2018/02/emma-watson-guest-edits-vogue-australias-march-issue.html#:~:text=Emma%20Watson%20Adds%20'Magazine%20Editor'%20to%20Her%20R%C3%A9sum%C3%A9,-By%20Sarah%20Spellings&text=goodwill%20ambassador%2C%20a%20Time's%20Up,sustainability%20in%20the%20fashion%20industry. |website=The Cut |date=19 February 2018 |access-date=26 December 2020 |archive-url=https://web.archive.org/web/20220713065614/https://www.thecut.com/2018/02/emma-watson-guest-edits-vogue-australias-march-issue.html |archive-date=13 July 2022 |url-status=live}}</ref> In January 2020, she partnered with consignment website ThredUP to launch a "Fashion Footprint Calculator", which allows website visitors to calculate the [[carbon impact]] of their wardrobes and ways to reduce it.<ref>{{cite news |last1=Street |first1=Chloe |title=Emma Watson launches Fashion Footprint Calculator with secondhand clothes site ThredUp |url=https://www.standard.co.uk/insider/fashion/emma-watson-thredup-fashion-footprint-calculator-a4336011.html |access-date=28 December 2020 |work=Evening Standard |date=16 January 2020 |archive-url=https://web.archive.org/web/20210910005029/https://www.standard.co.uk/insider/fashion/emma-watson-thredup-fashion-footprint-calculator-a4336011.html |archive-date=10 September 2021 |url-status=bot: unknown}}</ref> In June 2020, Watson was appointed the youngest member of the board of directors of [[Kering]], the owner of various fashion brands such as [[Gucci]] and [[Yves Saint Laurent (brand)|Yves Saint Laurent]]. Watson will chair Kering's sustainability committee. Kering chairman [[François-Henri Pinault]] praised the new board members' "knowledge and competences, and the multiplicity of their backgrounds and perspectives".<ref>{{cite news |url=https://www.bbc.co.uk/news/business-53075457 |title=Emma Watson joins board of Gucci owner Kering |date=17 June 2020 |publisher=BBC News |access-date=23 June 2020 |archive-url=https://web.archive.org/web/20220713071402/https://www.bbc.com/news/business-53075457 |archive-date=13 July 2022 |url-status=live}}</ref> Watson stated she "hope[d] to influence decisions that will impact future generations and the world that we leave them" and was "extremely excited" to collaborate with the [[Kering Foundation]] as part of their [[women's rights]] work and looked forward to making a difference "behind the scenes".<ref name="Kering">{{cite web |last1=Chan |first1=Emily |title=Exclusive: Emma Watson on Why She's Joining Kering's Board of Directors |url=https://www.vogue.co.uk/fashion/article/emma-watson-kering-interview |website=Vogue|location=UK |date=26 June 2020 |access-date=26 December 2020 |archive-url=https://web.archive.org/web/20220713071740/https://www.vogue.co.uk/fashion/article/emma-watson-kering-interview |archive-date=13 July 2022 |url-status=live}}</ref> She served in this capacity until 2023.<ref>{{cite news |url=https://www.ilmessaggero.it/en/kering_appoints_new_independent_directors_and_emphasizes_sustainability_and_social_impact-8004978.html |title=Kering Appoints New Independent Directors and Emphasizes Sustainability and Social Impact |last=Giansoldati |first=Franca |date=19 March 2024 |work=[[Il Messaggero]] |access-date=29 April 2024 |archive-date=29 April 2024 |archive-url=https://web.archive.org/web/20240429125231/https://www.ilmessaggero.it/en/kering_appoints_new_independent_directors_and_emphasizes_sustainability_and_social_impact-8004978.html |url-status=live}}</ref> In August 2022, Watson became the face of [[Prada]] Beauty's new fragrance Paradoxe. She starred in, directed, wrote and narrated the short film for the fragrance's promotional campaign.<ref>{{cite news |url=https://www.harpersbazaar.com/beauty/a40957390/emma-watson-prada-fragrance-campaign/ |title=Emma Watson Directs Herself in the Prada Paradoxe Fragrance Campaign |date=22 August 2022 |work=Harpers Bazaar |access-date=10 April 2023 |url-status=live |archive-date=10 April 2023 |archive-url=https://web.archive.org/web/20230410071153/https://www.harpersbazaar.com/beauty/a40957390/emma-watson-prada-fragrance-campaign/}}</ref> In January 2024, Watson became the face of Prada's Re-Nylon collection, the sustainable product line of the brand.<ref>{{Cite web |title=Emma Watson is the face of Prada's Re-Nylon 2024 campaign |url=https://www.gmanetwork.com/lifestyle/fashion-beauty/109056/emma-watson-is-the-face-of-pradas-re-nylon-2024-campaign/story |access-date=29 January 2024 |publisher=GMA Network |archive-date=29 January 2024 |archive-url=https://web.archive.org/web/20240129142702/https://www.gmanetwork.com/lifestyle/fashion-beauty/109056/emma-watson-is-the-face-of-pradas-re-nylon-2024-campaign/story |url-status=live}}</ref><ref>{{Cite web |title=Emma Watson and Benedict Cumberbatch Champion Sustainability in Prada's 2024 Re-Nylon Campaign |url=https://wwd.com/pop-culture/celebrity-news/emma-watson-prada-2024-renylon-campaign-1236120404/ |access-date=29 January 2024 |website=Women's Wear Daily |date=11 January 2024 |archive-date=29 January 2024 |archive-url=https://web.archive.org/web/20240129142703/https://wwd.com/pop-culture/celebrity-news/emma-watson-prada-2024-renylon-campaign-1236120404/ |url-status=live}}</ref>
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