Editing Doublespeak (section)

===Intensify/downplay pattern===
This pattern was formulated by Hugh Rank and is a simple tool designed to teach some basic patterns of persuasion used in political propaganda and commercial advertising.  The function of the intensify/downplay pattern is not to dictate what should be discussed but to encourage coherent thought and systematic organization. The pattern works in two ways: intensifying and downplaying. All people intensify, and this is done via repetition, association and composition. Downplaying is commonly done via omission, diversion and confusion as they communicate in words, gestures, numbers, et cetera. Individuals can better cope with organized persuasion by recognizing the common ways whereby communication is intensified or downplayed, so as to counter doublespeak.<ref name="Hasselriis 1991 28–35">{{cite journal|last=Hasselriis|first=Peter|date=February 1991|title=From Pearl Harbor to Watergate to Kuwait: "Language in Thought and Action"|journal=The English Journal|volume=80|issue=2|pages=28–35|doi=10.2307/818749|jstor=818749}}</ref>