Editing Doritos (section)

===Other===
In 2008, Doritos were promoted by an "out-of-this-world" advertising campaign, literally beaming a 30-second advertisement for Doritos brand tortilla chips into a planetary system 42 [[light year]]s away. The project was in collaboration with EISCAT Space Center in [[Svalbard]], Norway. The "You Make It, We'll Play It" contest chose the winning advertisement that was transmitted on June 12, 2008. The ad was beamed towards [[47 Ursae Majoris]], a distant star within the Ursa Major constellation that is orbited by planets which may harbor life.<ref>{{Cite news |last=Highfield |first=Roger |date=March 7, 2008 |title=UK astronomers to broadcast adverts to aliens |url=https://www.telegraph.co.uk/earth/main.jhtml?xml=/earth/2008/03/07/scispace107.xml |url-status=dead |archive-url=https://web.archive.org/web/20081019214608/http://www.telegraph.co.uk/earth/main.jhtml?xml=%2Fearth%2F2008%2F03%2F07%2Fscispace107.xml |archive-date=October 19, 2008 |access-date=July 15, 2009 |work=Telegraph |location=London |df=mdy-all}}</ref>

Doritos was the main sponsor of [[Wolverhampton Wanderers F.C.|Wolverhampton Wanderers]] for the 2002/03 and 2003/04 seasons, the latter of which was spent in the [[Premier League]]. Doritos officially sponsored the "Hail to the Cheese [[Stephen Colbert]]'s Nacho Cheese Doritos 2008 Presidential Campaign Coverage."<ref name="colbert-vid">{{Cite web |date=October 18, 2007 |title=Colbert video from Comedy Central |url=http://www.indecision2008.com/blog.jhtml?c=vc&videoId=118650 |url-status=live |archive-url=https://web.archive.org/web/20080325014936/http://www.indecision2008.com/blog.jhtml?c=vc&videoId=118650 |archive-date=March 25, 2008 |access-date=July 15, 2009 |website=Indecision2008.com}}</ref> The money given to Colbert could not be used to directly fund his campaign, so he used the money to fund ''[[The Colbert Report]]''. He claimed that he would not use his show to [[product plug|plug]] Doritos, but plugged the chips during these claims. After the campaign flopped, Colbert joked that his "body will stop producing bright orange waste."<ref name="Hollywood Reporter">{{Cite news |last=Schiller |first=Gail |title=Doritos still the word for Colbert |url=http://www.hollywoodreporter.com/news/doritos-still-word-colbert-154442 |access-date=November 23, 2016 |work=The Hollywood Reporter}}{{cbignore|bot=medic}}</ref> In March 2008, Colbert partnered with Doritos, specifically the Spicy Sweet Chili flavor, to promote his Philadelphia-based coverage of the Pennsylvania primaries.<ref name="Comedy Central">{{Cite web |title=For the First Time-Ever 'The Colbert Report' Hits the Road – 'The Colbert Report: Dorito's Spicy Sweet Pennsylvania Primary Coverage From Chili-Delphi |url=https://news.yahoo.com/s/usnw/20080318/pl_usnw/for_the_first_time_ever__the_colbert_report__hits_the_road____the_colbert_report__dorito_s_spicy_sweet_pennsylvania_primary_cov |access-date=April 4, 2008}}{{dead link|date=June 2016|bot=medic}}{{cbignore|bot=medic}}</ref>

In 2010, Doritos Canada launched a "Viralocity" competition, asking the public to name a new flavor and to produce an online video advertising the fictional new flavor. Natalie Armstrong submitted her video, and before long she received the most points based on numerous factors, including most widely viewed, winning a cash prize.<ref>{{Cite news |last=Brown |first=Davis |date=February 8, 2010 |title=Doritos wants chip-namers to go viral |url=http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20100208_145754_9964 |url-status=dead |archive-url=https://web.archive.org/web/20100627063122/http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20100208_145754_9964 |archive-date=June 27, 2010 |access-date=February 23, 2010 |publisher=Marketer News |df=mdy-all}}</ref>

In 2010, Doritos launched for the first time in [[New Zealand]] with Nacho Cheese, Cheese Supreme, Salsa, and Salted flavors. It replaced the long-running [[CC's]] brand.

On September 20, 2011, retired Frito-Lay marketing executive Arch West, who was credited for creating Doritos as the first national tortilla chip brand, died in Dallas at age 97.<ref name="West" /> It is said that corporate response showed little enthusiasm to the tortilla chip idea, but more marketing research led to the Doritos release.

To coincide with the 50th anniversary of [[Taco Bell]], Doritos and Taco Bell partnered to form the Doritos Locos Tacos, introduced on March 8, 2012. The [[taco]] is a standard Crunchy Taco. The taco comes either as a Doritos Locos Taco Supreme (ground beef, lettuce, diced tomatoes, shredded cheese, and sour cream), or a Regular Doritos Locos Taco (ground beef, lettuce, and shredded cheese), but the taco shell is made out of Nacho Cheese Doritos.<ref>{{Cite web |date=February 21, 2012 |title=Taco Bell, Doritos teaming for ultimate junk food treat |url=http://www.suntimes.com/business/10759056-420/taco-bell-doritos-teaming-for-ultimate-junk-food-treat.html |url-status=live |archive-url=https://web.archive.org/web/20130117082729/http://www.suntimes.com/business/10759056-420/taco-bell-doritos-teaming-for-ultimate-junk-food-treat.html |archive-date=January 17, 2013 |access-date=November 3, 2013 |website=[[Chicago Sun-Times]]}}</ref> From 1978 to 1997, both Taco Bell and Doritos were under the same corporate umbrella within [[PepsiCo]] until PepsiCo spun off its [[restaurant]] business into what would eventually become what is now [[Yum! Brands]].

In March 2012, a new line of Doritos were introduced: Doritos Jacked. The chips are 40% larger than standard Doritos.<ref>{{Cite web |date=March 16, 2012 |title=Doritos Unveils 56-Foot-Tall Vending Machine at South by Southwest to Debut Amped Up New Doritos JACKED Tortilla Chips |url=http://www.pepsico.com/PressRelease/Doritos-Unveils-56-Foot-Tall-Vending-Machine-at-South-by-Southwest-to-Debut-Ampe03162012.html |url-status=dead |archive-url=https://web.archive.org/web/20120418124747/http://www.pepsico.com/PressRelease/Doritos-Unveils-56-Foot-Tall-Vending-Machine-at-South-by-Southwest-to-Debut-Ampe03162012.html |archive-date=April 18, 2012 |access-date=April 14, 2012 |publisher=Frito-Lay North America |df=mdy-all}}</ref>

In March 2013, Doritos redesigned its packaging and [[logo]] as part of its first global marketing campaign. The "For the Bold" campaign will use [[crowdsourcing]] initiatives from 37 countries, emphasizing Dorito's focus on its consumers "living for the moment" attitude. The campaign kicked off at the [[South by Southwest]] Music Conference.<ref>{{Cite news |date=March 8, 2013 |title=Doritos launches first ever global campaign |url=http://www.marketingweek.co.uk/sectors/food-and-drink/doritos-launches-first-ever-global-campaign/4005953.article |url-status=live |archive-url=https://web.archive.org/web/20130420022709/http://www.marketingweek.co.uk/sectors/food-and-drink/doritos-launches-first-ever-global-campaign/4005953.article |archive-date=April 20, 2013 |access-date=April 17, 2013 |work=Marketing Week}}</ref>

In April 2013, Doritos released Doritos Locos Chips with Nacho Cheese and Cool Ranch to match Taco Bells campaign.
In July 2014, [[7-11]] released a new snack called Doritos Loaded. The breaded cheese snack was released by PepsiCo's as its first frozen food product, also available in grocery stores.<ref>{{Cite web |title=PepsiCo 2015 Annual Report |url=http://www.pepsico.com/docs/album/annual-reports/pepsico-2015-annual-report_final_s57dqszgmy22ggn.pdf?sfvrsn%3D0 |url-status=live |archive-url=https://web.archive.org/web/20160327133420/http://www.pepsico.com/docs/album/annual-reports/pepsico-2015-annual-report_final_s57dqszgmy22ggn.pdf?sfvrsn=0 |archive-date=March 27, 2016 |access-date=2016-04-02 |df=mdy}}</ref><ref>{{Cite web |title=Doritos Loaded Nacho Cheese Breaded Cheese Snacks, 15 oz - Walmart.com |url=http://www.walmart.com/ip/Doritos-Loaded-Nacho-Cheese-Breaded-Cheese-Snacks-15-oz/46646077 |url-status=live |archive-url=https://web.archive.org/web/20160509094052/http://www.walmart.com/ip/Doritos-Loaded-Nacho-Cheese-Breaded-Cheese-Snacks-15-oz/46646077 |archive-date=May 9, 2016 |access-date=2016-05-08 |website=Walmart.com}}</ref>

Current flavors of Doritos (as of November 2014) marketed in Canada are Nacho Cheese, Zesty Cheese, Cool Ranch, Spicy Nacho, Jalapeño Cheddar, Intense Pickle, Roulette (Nacho Cheese with 1 in 7 chips being hot) and Sweet Chili Heat. Brief stints of Jacked, Taco, Guacamole, Locos Nacho (taco and nacho), Locos Cool Ranch (taco and cool ranch) and Ketchup have been introduced with Guacamole lined to make a return in early 2015. Doritos Roasted Corn, Tapatio Hot Sauce, and Salsa Verde are also popular American flavors. Other Lines of Doritos are Doritos Jacked flavors such as Buffalo Wings and Spicy Street Taco and the Dinamita flavor lines shaped in tubes. Dinamita come in flavors such as Chile Limon, Nacho Picoso, and Spicy Habanero flavors.<ref>{{Cite web |title=Full List of Brands |url=http://www.fritolay.com/snacks/product-page/doritos/doritos-salsa-verde-flavored-tortilla-chips |url-status=live |archive-url=https://web.archive.org/web/20150123191018/http://www.fritolay.com/snacks/product-page/doritos/doritos-salsa-verde-flavored-tortilla-chips |archive-date=January 23, 2015 |access-date=January 23, 2015 |publisher=Frito-Lay North America}}</ref>

In January 2017, Doritos entered the Indonesian market. Flavors of Doritos marketed in Indonesia include Nacho Cheese, Barbecue and Roasted Corn, both of which are distributed by [[Indofood]].<ref>{{Cite web |date=January 12, 2017 |title=Doritos Resmi Beredar di Indonesia, Ketahui Tempat Anda Bisa Beli |url=http://www.radarempoa.com/2017/01/tempat-beli-doritos-di-indonesia.html |url-status=live |archive-url=https://web.archive.org/web/20170425025933/http://www.radarempoa.com/2017/01/tempat-beli-doritos-di-indonesia.html |archive-date=April 25, 2017 |access-date=April 24, 2017}}</ref> It was initially imported from Saudi Arabia. From late 2017, it was produced locally by Indofood Fritolay Makmur (currently Indofood Fortuna Makmur) at its factory in Tangerang, Indonesia. In September 2021, Indofood-produced Doritos was renamed to Maxicorn because the license agreement between Indofood Fritolay Makmur and PepsiCo had ended.<ref>{{Cite web |date=August 7, 2021 |title=Nggak Hilang dari Indonesia, Lay's, Cheetos, dan Doritos Cuma Ganti Nama? Trademark-nya Udah Didaftarin! |url=https://hai.grid.id/read/072825875/nggak-hilang-dari-indonesia-lays-cheetos-dan-doritos-cuma-ganti-nama-trademark-nya-udah-didaftarin.html |url-status=live |archive-url=https://web.archive.org/web/20211026232037/https://hai.grid.id/read/072825875/nggak-hilang-dari-indonesia-lays-cheetos-dan-doritos-cuma-ganti-nama-trademark-nya-udah-didaftarin.html |archive-date=October 26, 2021 |access-date=October 15, 2021}}</ref> In March 2025, Doritos was reintroduced in Indonesia, which is currently produced by PT PepsiCo Indonesia Foods and Beverages in [[Cikarang]], [[Bekasi Regency]], [[West Java]], is available in two flavors, Roasted Corn and Salsa.