Editing Disruptive innovation (section)

=== Critics ===
The extrapolation of the theory to all aspects of life has been challenged,<ref name="Lepore_2014-06">{{Citation  |last=Lepore |first=Jill | author-link = Jill Lepore |date=June 23, 2014 |title=Annals of enterprise: The disruption machine: What the gospel of innovation gets wrong. |magazine=[[The New Yorker]] |url=https://www.newyorker.com/reporting/2014/06/23/140623fa_fact_lepore |postscript=. Published online June 17, 2014 under the headline 'What the Theory of “Disruptive Innovation” Gets Wrong'.}}</ref><ref name="Weeks 2015">{{Citation  |last=Weeks |first=Michael |date=2015 |title=Is disruption theory wearing new clothes or just naked? Analyzing recent critiques of disruptive innovation theory. |journal=Innovation |volume=17 |issue=4 |pages=417–428 |doi=10.1080/14479338.2015.1061896 |s2cid=146250314 }} |Innovation: Management, Policy & Practice 17:4, 417-428</ref> as has the methodology of relying on selected case studies as the principal form of evidence.<ref name="Lepore_2014-06" /> [[Jill Lepore]] points out that some companies identified by the theory as victims of disruption a decade or more ago, rather than being defunct, remain dominant in their industries today (including [[Seagate Technology]], [[U.S. Steel]], and [[Bucyrus-Erie|Bucyrus]]).<ref name="Lepore_2014-06" /> Lepore questions whether the theory has been oversold and misapplied, as if it were able to explain everything in every sphere of life, including not just business but education and public institutions.<ref name="Lepore_2014-06" /> [[W. Chan Kim]] and [[Renée Mauborgne]], the authors of ''[[Blue Ocean Strategy]]'', also published a book in 2023, ''Beyond Disruption'', criticizing disruptive innovation for the social costs it tends to incur.<ref>{{Cite journal |last=Carton |first=Guillaume |date=September 15, 2023 |title=Can Entrepreneurs Innovate Without Disrupting Industries? |url=https://eiexchange.com/content/can-entrepreneurs-innovate-without-disrupting-industries |journal=Entrepreneur and Innovation Exchange |language=en |doi=10.32617/939-65044516eeed5|doi-access=free }}</ref>