Editing Diet Coke (section)

== Advertising slogans ==
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* "Just for the taste of it!" (US 1982,<ref name="Schultz 2018" /> 1986, 1991, 1995, 2000, 2009, 2014)
* "The one of a kind" (US 1984)<ref name="slo">{{cite book |last1=Paul |first1=Larry R. |title=Made in the Twentieth Century: A Guide to Contemporary Collectibles |date=2005 |publisher=Scarecrow Press |isbn=978-0-8108-4563-3 |url=https://books.google.com/books?id=lza3Tvitp50C&q=diet+coke+the+one+of+a+kind+slogan+1984&pg=PA130 |access-date=2 August 2018 |language=en |archive-url=https://web.archive.org/web/20180803022006/https://books.google.com/books?id=lza3Tvitp50C&pg=PA130&dq=diet+coke+the+one+of+a+kind+slogan+1984#v=onepage&q=diet%20coke%20the%20one%20of%20a%20kind%20slogan%201984 |archive-date=August 3, 2018 |url-status=live }}</ref>
* "Taste it all!" (US 1993)<ref name="slo" />
* "This Is Refreshment" (US 1994)<ref>{{cite news |last1=Elliott |first1=Stuart |title=Advertising; Coke Adds Life to Its Diet Coke Ads |newspaper=The New York Times |date=January 13, 1994 |url=https://www.nytimes.com/1994/01/13/business/advertising-coke-adds-life-to-its-diet-coke-ads.html |access-date=2 August 2018 |language=en |archive-url=https://web.archive.org/web/20160308083302/http://www.nytimes.com/1994/01/13/business/advertising-coke-adds-life-to-its-diet-coke-ads.html |archive-date=March 8, 2016 |url-status=live }}</ref>
* "You are what you drink" (US 1998)<ref>{{cite web |last1=Sunset |first1=Bali |title=YOU ARE WHAT YOU DRINK CAMPAIGN |url=http://marketing-case-studies.blogspot.com/2008/05/you-are-what-you-drink-campaign.html |website=Marketing Campaign Case Studies |access-date=2 August 2018 |date=29 May 2008 |archive-url=https://web.archive.org/web/20180803022006/http://marketing-case-studies.blogspot.com/2008/05/you-are-what-you-drink-campaign.html |archive-date=August 3, 2018 |url-status=live }}</ref>
* "Live Your Life" (US 2001)<ref>{{cite book |last1=Pendergrast |first1=Mark |title=For God, Country, and Coca-Cola |date=2013 |publisher=Basic Books |isbn=978-0-465-04699-7 |url=https://books.google.com/books?id=MV8fAQAAQBAJ&q=diet+coke+slogan+you+are+what+you+drink+1998&pg=PT351 |access-date=2 August 2018 |language=en |archive-date=April 23, 2023 |archive-url=https://web.archive.org/web/20230423105234/https://books.google.com/books?id=MV8fAQAAQBAJ&q=diet+coke+slogan+you+are+what+you+drink+1998&pg=PT351 |url-status=live }}</ref>
* "Do what feels good" (US 2002)<ref>{{cite web |title=COKE UNVEILS NEW SLOGAN, ADS FOR OLYMPICS |date=March 26, 2012 |url=http://adage.com/article/news/coke-unveils-slogan-ads-olympics/33680/ |access-date=2 August 2018 |language=en |archive-date=August 2, 2018 |archive-url=https://web.archive.org/web/20180802193137/http://adage.com/article/news/coke-unveils-slogan-ads-olympics/33680/ |url-status=live }}</ref>
* "Must be a Diet Coke thing" (US 2004)<ref>{{cite web |title=Mannequins in compromising positions in Diet Coke ad |url=https://www.campaignlive.com/article/mannequins-compromising-positions-diet-coke-ad/202036 |access-date=2 August 2018 |archive-date=August 2, 2018 |archive-url=https://web.archive.org/web/20180802193148/https://www.campaignlive.com/article/mannequins-compromising-positions-diet-coke-ad/202036 |url-status=live }}</ref>
* "Life is how you take it" (US 2005)<ref>{{cite CiteSeerX |title=Customer Be-aware report |year=2007 |citeseerx=10.1.1.460.7853 }}</ref>
* "Light it up!" (US 2006)<ref>{{cite web |title=Diet Coke: Light It Up – Print (image) – Creativity Online |url=http://creativity-online.com/work/diet-coke-light-it-up/7181 |website=Creativity Online |date=June 15, 2009 |access-date=2 August 2018 |archive-url=https://web.archive.org/web/20171103151841/http://creativity-online.com/work/diet-coke-light-it-up/7181 |archive-date=November 3, 2017 |url-status=live }}</ref>
* "Yours" (US 2007)<ref>{{cite web |title=Dear Oscar, Got Glitter? Yours, Diet Coke |url=https://www.mediapost.com/publications/article/55880/dear-oscar-got-glitter-yours-diet-coke.html |access-date=2 August 2018 |language=en |archive-url=https://web.archive.org/web/20140817043824/http://www.mediapost.com/publications/article/55880/dear-oscar-got-glitter-yours-diet-coke.html |archive-date=August 17, 2014 |url-status=live }}</ref>
* "Enjoyment" (US 2007){{citation needed|date=July 2018}}
* "What life should be like." (US 2008){{citation needed|date=July 2018}}
* "Open Happiness" (Worldwide 2009–present)<ref>{{cite web |title=Coca-Cola Animated Short Reveals the Secrets to Happiness |url=https://www.coca-colacompany.com/press-center/press-releases/the-great-happyfication-animated-short-reveals-the-secrets-to-happiness#TCCC |website=The Coca-Cola Company |access-date=2 August 2018 |archive-url=https://web.archive.org/web/20171219072514/http://www.coca-colacompany.com/press-center/press-releases/the-great-happyfication-animated-short-reveals-the-secrets-to-happiness#TCCC |archive-date=December 19, 2017 |url-status=live }}</ref>
* "Hello You..." (UK 2009)<ref>{{cite web |last1=Box |first1=Mr G's Media |title=Chorlton Media Box: Coke Zero and Diet Coke print ads |url=http://chorltonmediabox.blogspot.com/2010/05/coke-zero-and-diet-coke-print-ads.html |website=Chorlton Media Box |access-date=2 August 2018 |date=26 May 2010 |archive-url=https://web.archive.org/web/20180803022006/http://chorltonmediabox.blogspot.com/2010/05/coke-zero-and-diet-coke-print-ads.html |archive-date=August 3, 2018 |url-status=live }}</ref>
* "I ''light'' it" (Spain 2010)<ref>{{cite web |title=I light it |url=https://thisisnotadvertising.wordpress.com/tag/i-light-it/ |website=thisisnotadvertising.wordpress.com |access-date=2 August 2018 |language=en |archive-url=https://web.archive.org/web/20140216160725/http://thisisnotadvertising.wordpress.com/tag/i-light-it/ |archive-date=February 16, 2014 |url-status=live }}</ref>
* "Stay Extraordinary" (US 2010–2014)<ref>{{cite web |title=TIFF: Diet Coke launches an 'extraordinary' look |url=http://strategyonline.ca/2011/09/07/tiff-diet-coke-launches-an-extraordinary-look/ |website=strategy online.ca |access-date=2 August 2018 |date=7 September 2011 |archive-url=https://web.archive.org/web/20150601092834/http://strategyonline.ca/2011/09/07/tiff-diet-coke-launches-an-extraordinary-look/ |archive-date=June 1, 2015 |url-status=live }}</ref>
* "You're On" (US 2014)<ref>{{cite web | title=Is Diet Coke Dabbling in Drug References in Its Ads? | website=Adweek – Breaking News in Advertising, Media and Technology | date=March 4, 2014 | url=https://www.adweek.com/creativity/diet-coke-dabbling-drug-references-its-ads-156077/ | access-date=August 2, 2018 | archive-url=https://web.archive.org/web/20180102090945/http://www.adweek.com/creativity/diet-coke-dabbling-drug-references-its-ads-156077/ | archive-date=January 2, 2018 | url-status=live }}</ref>
* "Get a Taste." (US 2014–2018)<ref name="Schultz 2018">{{cite web | last=Schultz. | first=E.J. | title=Diet Coke Gets a New Look, Adds Flavors In Move to Overcome Slump | website=Ad Age | date=January 10, 2018 | url=http://adage.com/article/cmo-strategy/diet-coke-new-look-adds-flavors/311906/ | access-date=August 2, 2018 | archive-url=https://web.archive.org/web/20180430122741/http://adage.com/article/cmo-strategy/diet-coke-new-look-adds-flavors/311906/ | archive-date=April 30, 2018 | url-status=live }}</ref>
* "Because I can." (US 2018–present)<ref>{{cite web | author=Ellison, Jo | title=How Diet Coke opened a can of correctness — and went flat | website=Financial Times | date=April 4, 2018 | url=https://www.ft.com/content/1cb72b9c-3734-11e8-8eee-e06bde01c544 | access-date=August 2, 2018 | archive-url=https://web.archive.org/web/20180527090120/https://www.ft.com/content/1cb72b9c-3734-11e8-8eee-e06bde01c544 | archive-date=May 27, 2018 | url-status=live }}</ref>
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* "Give yourself a Diet Coke break." (UK 2020)
* "Just because." (Worldwide 2021)