Editing Data stream (section)

==Formats==
A '''[[data point]]''' is a tag that collects information about a certain action, performed by a user on a website. Data points exists in two types, the values of which are used to create appropriate audiences. Those are:
* 'event' with information about occurrences of the specific event (e.g., click on a link or displaying ad)
* 'attribute' with numerical or alphanumerical values.
'''Segment''' is a logical statement, built on specific Data Points using AND, OR or NOT operators.<ref>{{cite web|url=https://uxdesign.cc/how-to-think-segmentation-from-day-1-f714df093ccb|title=The 6 types of user segmentation and what they mean for your product|website=uxdesign.cc|date=June 12, 2018 }}</ref><br/>
'''Hybrid data''' – raw data out of both Data Point and Segment data formats.<ref>{{cite web|url=https://www.ibm.com/analytics/data-management/resources/what-is-hybrid-data-management/|title=What is hybrid data management|website=ibm.com|date=January 2, 2018 |access-date=April 24, 2019|archive-url=https://web.archive.org/web/20190424083730/https://www.ibm.com/analytics/data-management/resources/what-is-hybrid-data-management/|archive-date=April 24, 2019|url-status=live}}</ref><br/>
'''URLs''' – is a set of information about a particular [[URL]] that has been visited.