Editing Consumerism (section)

=== Television and American consumerism ===
The advent of the television in the late 1940s proved to be an attractive opportunity for advertisers, who could reach potential consumers in the home using lifelike images and sound. The introduction of mass commercial television positively impacted retail sales. The television motivated consumers to purchase more products and upgrade whatever they currently had.<ref name="Woojin2022">{{Cite journal |last=Kim |first=Woojin |date=1 April 2022 |title=Television and American consumerism |url=https://www.sciencedirect.com/science/article/pii/S0047272722000111 |journal=Journal of Public Economics |language=en |volume=208 |page=104609 |doi=10.1016/j.jpubeco.2022.104609 |s2cid=246897308 |issn=0047-2727}}</ref> In the United States, a new consumer culture developed centered around buying products, especially [[automobile]]s and other [[durable good]]s, to increase their social status. Woojin Kim of the [[University of California, Berkeley]], argues that [[sitcoms]] of this era also helped to promote the idea of [[suburbia]].<ref name="Woojin2022"/>

According to Woojin, the attraction of television advertising has brought an improvement in Americans' social status. Watching television programs has become an important part of people's cultural life. Television advertising can enrich and change the content of advertising from hearing and vision and make people in contact with it. The image of television advertising is realistic, and it is easy to have an interest and desire to buy advertising goods, At the same time, the audience intentionally or unintentionally compares and comments on the advertised goods while appreciating the TV advertisements, arouses the interest of the audience by attracting attention, and forms a buying idea, which is conducive to enhancing the buying confidence. Therefore, TV can be used as a media way to accelerate and affect people's desire to buy products.<ref name="Woojin2022"/>