Editing CBS (section)

====Animated primetime holiday specials====
CBS was the original broadcast network home of the animated primetime holiday specials based on the ''[[Peanuts]]'' comic strip, beginning with ''[[A Charlie Brown Christmas]]'' in 1965. Over 30 holiday Peanuts specials (each for a specific holiday such as [[Halloween]]) were broadcast on CBS until 2000 when the broadcast rights were acquired by ABC. CBS also aired several primetime animated specials based on the works of [[Dr. Seuss]] (Theodor Geisel), beginning with ''[[How the Grinch Stole Christmas! (TV special)|How the Grinch Stole Christmas]]'' in 1966, as well as several specials based on the ''[[Garfield]]'' comic strip during the 1980s (which led to Garfield getting his [[Saturday-morning cartoon]] on the network, ''Garfield and Friends'', which ran from 1988 to 1995). ''[[Rudolph the Red-Nosed Reindeer (TV special)|Rudolph the Red-Nosed Reindeer]]'', produced in [[stop motion]] by [[Rankin/Bass]], has been another annual holiday staple of CBS; however, that special first aired on NBC in 1964. {{as of|2011}}, ''Rudolph'' and ''[[Frosty the Snowman (film)|Frosty the Snowman]]'' was the only two pre-1990 animated specials remaining on CBS; the broadcast rights to the ''Charlie Brown'' specials are now held by Apple,<ref>{{cite web|url=https://www.vulture.com/2020/10/its-the-great-pumpkin-charlie-brown-streaming-apple-tv.html|title=Apple TV+ Says: Welcome, Great Pumpkin|first=Josef|last=Adalian|work=Vulture|date=October 19, 2020|access-date=October 19, 2020|archive-date=October 19, 2020|archive-url=https://web.archive.org/web/20201019203209/https://www.vulture.com/2020/10/its-the-great-pumpkin-charlie-brown-streaming-apple-tv.html|url-status=live}}</ref> ''The Grinch'' rights by NBC,<ref>{{Cite news |last=Schneider |first=Michael |title=NBC Renews 'American Ninja Warrior', Acquires 'How the Grinch Stole Christmas'  |url=https://www.tvinsider.com/34167/nbc-renews-american-ninja-warrior-acquires-how-the-grinch-stole-christmas/ |access-date=January 20, 2022 |archive-date=April 18, 2021 |archive-url=https://web.archive.org/web/20210418143757/https://www.tvinsider.com/34167/nbc-renews-american-ninja-warrior-acquires-how-the-grinch-stole-christmas/ |url-status=live }}</ref><ref>{{Cite news |last=Morgan |first=Chris |date=December 25, 2021 |title=20 facts you might not know about How the Grinch Stole Christmas |page=15 |work=Yardbarker |url=https://www.msn.com/en-us/tv/news/20-facts-you-might-not-know-about-how-the-grinch-stole-christmas/ss-AARCjnZ#image=15 |access-date=January 20, 2022 |archive-date=December 9, 2021 |archive-url=https://web.archive.org/web/20211209163608/https://www.msn.com/en-us/tv/news/20-facts-you-might-not-know-about-how-the-grinch-stole-christmas/ss-AARCjnZ#image=15 |url-status=live }}</ref> and the rights to the ''Garfield'' specials by [[Boomerang (TV network)|Boomerang]].<ref>{{Cite web|url=https://watch.boomerang.com/movies|title=Boomerang &#124; Full Episodes of Your Family's Favorite Cartoons|website=Boomerang|access-date=April 9, 2020|archive-url=https://web.archive.org/web/20190608084708/https://watch.boomerang.com/movies|archive-date=June 8, 2019|url-status=live}}</ref>{{Citation needed|date=August 2017}}

All of these animated specials, from 1973 to 1990, began with a fondly remembered seven-second animated opening sequence, in which the words "A CBS Special Presentation" were displayed in colorful lettering (the [[ITC Avant Garde]] typeface, widely used in the 1970s, was used for the title logo). The word "SPECIAL", in [[all caps]] and repeated multiple times in multiple colors, slowly zoomed out from the frame in a spinning counterclockwise motion against a black background, and rapidly zoomed back into frame as a single word, in white, at the end; the sequence was accompanied by a jazzy though majestic up-tempo fanfare with dramatic horns and percussion (which was edited incidental music from the CBS crime drama ''[[Hawaii Five-O (1968 TV series)|Hawaii Five-O]]'', titled "Call to Danger" on the [[Capitol Records]] soundtrack LP). This opening sequence appeared immediately before all CBS specials of the period (such as the [[Miss USA]] pageants and the annual presentation of the [[Kennedy Center Honors]]), in addition to animated specials.