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==Opposition== In 2001, during the [[aftermath of the September 11 attacks]], Adbusters encountered an increase in opposition to Buy Nothing Day, with some Americans believing that consumerism was critical to rehabilitating the US economy.<ref name="UPI" /> In 2002, the president of the Maryland Retailers' Association opined that supporters of the holiday should "get in the holiday spirit" and claimed that their activities could hurt retail workers financially.<ref name="MD">{{cite web |title=Activists hope 'Buy Nothing Day' gives 'Black Friday' a Black Eye |url=https://thedailyrecord.com/2002/11/27/other-business-news-activists-hope-8216buy-nothing-day-gives-8216black-friday8217-a-black-eye/ |website=The Daily Record Maryland |access-date=6 October 2023 |date=27 November 2002}}</ref> That year, the director of communications for the [[National Association of Manufacturers]] called Buy Nothing Day "a very bad idea" and accused it of being "a protest against modernity".<ref name="ABCNews">{{cite web |title=Group Asks Consumers to Buy Nothing |url=https://abcnews.go.com/Business/story?id=86828&page=1 |website=ABC News |access-date=6 October 2023 |date=27 November 2002}}</ref> In 2012, Andrew Simms published an opinion piece in ''[[The Guardian]]'' arguing that abstinence-focused movements fail and that the economy was already suffering from too little demand, instead advocating that people buy better-quality goods.<ref name="Simms">{{cite web |last1=Simms |first1=Andrew |title=Buy Nothing Day? There must be a better way to protest |url=https://www.theguardian.com/world/shortcuts/2012/nov/21/buy-nothing-day-better-way |website=Guardian |access-date=6 October 2023 |date=21 November 2012}}</ref>
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