Editing Bullshit (section)

===Education and reasoning as immunization against bullshit===
[[Brandolini's law]], also known as the "bullshit asymmetry principle", holds that "the amount of energy needed to refute bullshit is an order of magnitude bigger than what’s needed to produce it". This truism highlights that while the battle against misinformation more generally must be fought "face to face", the larger war against belief in misinformation won’t be won without prevention. Once people are set in their ways, beliefs are notoriously hard to change. Building immunity against false beliefs in the first place is the more effective long-term strategy.<ref name="The Psychology of Bullshit">{{cite web |last1=Pierre |first1=Joe |title=The Psychology of Bullshit |url=https://www.psychologytoday.com/us/blog/psych-unseen/202007/the-psychology-bullshit |website=Psychology Today |publisher=Sussex Publishing |access-date=March 31, 2022 |date=February 2020}}</ref><ref>{{cite web |last1=MacMillan |first1=Thomas |title=A Beginner's Guide to Calling BS |url=https://www.thecut.com/2017/06/a-beginners-guide-to-calling-b-s.html |website=New York Magazine, The Cut |publisher=VOX Media, LLC |access-date=April 9, 2022 |date=June 26, 2017}}</ref>

University of Washington biologist [[Carl Bergstrom]] and professor Jevin West began a college course on "Calling Bullshit: Data Reasoning in a Digital World".<ref>{{cite web | last=McWilliams | first=James | title='Calling bullshit': the college class on how not to be duped by the news | website=the Guardian | date=2019-04-17 | url=http://www.theguardian.com/us-news/2019/apr/16/calling-bullshit-college-class-news-information | access-date=2023-02-06}}</ref> They then launched the Calling Bullshit website and published a book with the same title.