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===Nesuhi Ertegun=== {{see also|Atlantic Records discography}} Ahmet's older brother [[Nesuhi Ertegun|Nesuhi]] was hired in January 1955.<ref name="Kramer p. 38" /> He had been living in Los Angeles for several years and had intermittent contact with his younger brother. But when Ahmet learned that Nesuhi had been offered a partnership in Atlantic's rival [[Imperial Records]], he and Wexler convinced Nesuhi to join Atlantic instead.<ref>Wade & Picardie 1990, p. 46.</ref> Nesuhi became head of artists and repertoire ([[Artists and repertoire|A&R]]),<ref name="New Grove" /> led the label's jazz division, and built a roster that included [[Shorty Rogers]], [[Jimmy Giuffre]], [[Herbie Mann]], [[Les McCann]],<ref name="Atlantic Records Story"/> [[Charles Mingus]], and [[John Coltrane]].<ref name=usatoday>{{cite news |title=Atlantic Records founder Ertegun dead at 83 |url=https://www.usatoday.com/life/people/2006-12-14-ahmet-ertugun_x.htm |date=December 15, 2006 |newspaper=[[USA Today]]|access-date=May 28, 2007 |first=Steve |last=Jones }}</ref> By 1958 Atlantic was America's second-largest independent jazz label.<ref name="Kramer p. 38" /> Nesuhi was also in charge of LP production. He was credited with improving the production, packaging, and originality of Atlantic's LPs.<ref name="Kramer p. 38" /> He deleted the old '100' and '400' series of 10" albums and the earlier 12" albums in Atlantic's catalog, starting the '1200' series, which sold for $4.98, with Shorty Rogers' ''The Swingin' Mr Rogers''. In 1956 he started the '8000' popular series (selling for $3.98) for the label's few R&B albums, reserving the 1200 series for jazz.<ref name="Atlantic Records Story"/> [[Joel Dorn]] became Nesuhi's assistant after his successful production of [[Hubert Laws]]' album ''The Laws of Jazz''.<ref>{{cite magazine|last=Bailey |first=C. Michael |title=32 Jazz: Anthropology New and Old |magazine=All About Jazz |date=September 1999 |url=http://www.allaboutjazz.com/articles/a0999_01.htm |access-date=July 28, 2007 |archive-url=https://web.archive.org/web/20070804233339/http://www.allaboutjazz.com/articles/a0999_01.htm |archive-date=August 4, 2007 |url-status = dead}}</ref><ref>{{cite web |last=Ankeny |first=Jason |title=Joel Dorn - Biography |website=[[AllMusic]] |url={{AllMusic|class=artist|id=p71779/biography|pure_url=yes}} |access-date= August 5, 2007}}</ref>
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