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===Commercialization=== [[Atkins Nutritionals]] was founded in 1989 by Atkins to promote the sale of Atkins-branded products. Following his death, waning popularity of the diet and a reduction in demand for Atkins products, Atkins Nutritionals, Inc. filed for Chapter 11 bankruptcy protection on July 31, 2005 citing losses of $340 million.<ref>[https://www.nbcnews.com/id/wbna8779500 Atkins Nutritionals files for bankruptcy β AP 1 August 2005].</ref> It was subsequently purchased by North Castle Partners in 2007 and switched its emphasis to low-carb snacks.<ref name=bankruptcy2>[http://news.bbc.co.uk/1/hi/business/4733893.stm "Atkins firm seeks financial help"]. ''BBC News''. August 1, 2005.</ref> In 2010, the company was acquired by [[Roark Capital Group]].<ref>{{cite news|last1=Bills|first1=Steve|title=Atkins delivers $118 mln dividend to Roark Capital|url=https://www.reuters.com/article/buyouts-atkins/buyouts-atkins-delivers-118-mln-dividend-to-roark-capital-idUSL1N0CCCEB20130320|work=Reuters|date=20 March 2013}}</ref> In 2017, Roark Capital Group announced that it would merge Atkins Nutritionals with Conyers Park Acquisition Corp to form a public company called Simply Good Foods.<ref>{{Cite web|url=https://www.bizjournals.com/atlanta/news/2017/04/11/atlantas-roark-capital-in-deal-to-form-the-simply.html|title=Atlanta's Roark Capital in deal to form The Simply Good Foods Company|last=Allison|first=David|date=11 April 2017|website=www.bizjournals.com|access-date=2019-11-19}}</ref>
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