Editing Amazon (company) (section)

==== Merchant partnerships ====
In 2000, US toy retailer [[Toys "R" Us]] entered into a 10-year agreement with Amazon, valued at $50&nbsp;million per year plus a cut of sales, under which Toys "R" Us would be the exclusive supplier of toys and baby products on the service, and the chain's website would redirect to Amazon's Toys & Games category. In 2004, Toys "R" Us sued Amazon, claiming that because of a perceived lack of variety in Toys "R" Us stock, Amazon had knowingly allowed third-party sellers to offer items on the service in categories that Toys "R" Us had been granted exclusivity. In 2006, a court ruled in favor of Toys "R" Us, giving it the right to unwind its agreement with Amazon and establish its independent e-commerce website. The company was later awarded $51 million in damages.<ref>{{cite web |date=September 18, 2017 |title=Toys R Us bankruptcy: A dot-com-era deal with Amazon marked the beginning of the end |url=https://qz.com/1080389/a-dot-com-era-deal-with-amazon-marked-the-beginning-of-the-end-for-toys-r-us/ |access-date=November 11, 2018 |website=Quartz |language=en |archive-date=November 19, 2018 |archive-url=https://web.archive.org/web/20181119085215/https://qz.com/1080389/a-dot-com-era-deal-with-amazon-marked-the-beginning-of-the-end-for-toys-r-us/ |url-status=live }}</ref><ref>{{cite news |date=March 3, 2006 |title=Toys R Us wins Amazon lawsuit |work=[[BBC News]] |url=http://news.bbc.co.uk/1/hi/business/4769896.stm |access-date=December 1, 2012 |archive-date=January 29, 2009 |archive-url=https://web.archive.org/web/20090129225117/http://news.bbc.co.uk/1/hi/business/4769896.stm |url-status=live }}</ref><ref>{{cite news |last=Metz |first=Rachel |date=June 12, 2009 |title=Amazon to pay Toys R Us $51M to settle suit |work=[[USA Today]] |agency=[[Associated Press]] |url=http://usatoday30.usatoday.com/tech/news/2009-06-12-amazon-toys_N.htm |access-date=December 1, 2012 |archive-date=January 2, 2021 |archive-url=https://web.archive.org/web/20210102003413/https://usatoday30.usatoday.com/tech/news/2009-06-12-amazon-toys_N.htm |url-status=live }}</ref>

In 2001, Amazon entered into a similar agreement with [[Borders (retailer)|Borders]], under which Amazon would comanage Borders.com as a co-branded service.<ref>{{cite web |date=April 11, 2001 |title=Amazon/Borders form online partnership |url=https://money.cnn.com/2001/04/11/companies/amazon/index.htm |access-date=November 11, 2018 |website=CNN Money |archive-date=October 16, 2018 |archive-url=https://web.archive.org/web/20181016075708/https://money.cnn.com/2001/04/11/companies/amazon/index.htm |url-status=live }}</ref> Borders pulled out of the arrangement in 2007, with plans to also launch its own online store.<ref>{{Cite news |date=July 13, 2015 |title=How 'Amazon factor' killed retailers like Borders, Circuit City |work=SFGate |url=https://www.sfgate.com/business/article/How-Amazon-factor-killed-retailers-like-6378619.php |access-date=November 11, 2018 |archive-date=November 11, 2018 |archive-url=https://web.archive.org/web/20181111133859/https://www.sfgate.com/business/article/How-Amazon-factor-killed-retailers-like-6378619.php |url-status=live }}</ref>

On October 18, 2011, Amazon.com announced a partnership with [[DC Comics]] for the exclusive digital rights to many popular comics, including ''[[Superman]]'', ''[[Batman]]'', ''[[Green Lantern]]'', ''[[Sandman (comics)|Sandman]]'', and ''[[Watchmen]]''. The partnership has caused well-known bookstores like [[Barnes & Noble]] to remove these titles from their shelves.<ref>{{Cite news |last=Streitfeld |first=David |date=October 18, 2011 |title=Bookstores Drop Comics After Amazon Deal With DC |language=en-US |work=The New York Times |url=https://www.nytimes.com/2011/10/19/technology/bookstores-drop-comics-after-amazon-deal-with-dc.html |url-status=live |url-access=limited |access-date=February 20, 2019 |archive-url=https://web.archive.org/web/20111018234650/http://www.nytimes.com/2011/10/19/technology/bookstores-drop-comics-after-amazon-deal-with-dc.html |archive-date=October 18, 2011 |issn=0362-4331}}</ref>

In November 2013, Amazon announced a partnership with the [[United States Postal Service]] to begin delivering orders on Sundays. The service, included in Amazon's standard shipping rates, initiated in metropolitan areas of [[Greater Los Angeles]] and [[New York metropolitan area|New York]] because of the high-volume and inability to deliver in a timely way, with plans to expand into [[Dallas]], [[Houston]], [[New Orleans]] and [[Phoenix, Arizona|Phoenix]] by 2014.<ref>{{cite news |last=Barr |first=Alistair |date=November 11, 2013 |title=Amazon starts Sunday delivery with US Postal Service |work=USA Today |url=https://www.usatoday.com/story/tech/2013/11/11/amazon-sunday-delivery-usps/3479055/ |access-date=November 25, 2013 |archive-date=November 21, 2013 |archive-url=https://web.archive.org/web/20131121075007/http://www.usatoday.com/story/tech/2013/11/11/amazon-sunday-delivery-usps/3479055/ |url-status=live }}</ref>

In June 2017, [[Nike, Inc.|Nike]] agreed to sell products through Amazon in exchange for better policing of counterfeit goods.<ref>{{cite web |title=Nike confirms 'pilot' partnership with Amazon |url=https://www.engadget.com/2017/06/30/nike-amazon-confirmed/ |access-date=July 3, 2017 |website=Engadget |date=June 30, 2017 |archive-date=July 2, 2017 |archive-url=https://web.archive.org/web/20170702190707/https://www.engadget.com/2017/06/30/nike-amazon-confirmed/ |url-status=live }}</ref><ref name="CNBC">{{cite web |last1=Cosgrove |first1=Elly |last2=Thomas |first2=Lauren |date=November 13, 2019 |title=Nike won't sell directly to Amazon anymore |url=https://www.cnbc.com/2019/11/13/nike-wont-sell-directly-to-amazon-anymore.html |website=[[CNBC]] |language=en |access-date=September 14, 2021 |archive-date=September 14, 2021 |archive-url=https://web.archive.org/web/20210914225340/https://www.cnbc.com/2019/11/13/nike-wont-sell-directly-to-amazon-anymore.html |url-status=live }}</ref> This proved unsuccessful and Nike withdrew from the partnership in November 2019.<ref name="CNBC" /><ref>{{cite web |last1=Zimmerman |first1=Ben |title=Council Post: Why Nike Cut Ties With Amazon And What It Means For Other Retailers |url=https://www.forbes.com/sites/forbesbusinesscouncil/2020/01/22/why-nike-cut-ties-with-amazon-and-what-it-means-for-other-retailers/ |website=[[Forbes]] |language=en}}</ref> Companies including [[IKEA]] and [[Birkenstock]] also stopped selling through Amazon around the same time, citing similar frustrations over business practices and counterfeit goods.<ref>{{cite web |last1=Muldowney |first1=Decca |date=August 23, 2021 |title=As demand for bikes surged, Amazon got in the way |url=https://www.theverge.com/22618306/pacific-northwest-components-bike-company-quit-amazon-support-indie-shops |website=[[The Verge]] |language=en |access-date=September 14, 2021 |archive-date=September 14, 2021 |archive-url=https://web.archive.org/web/20210914225346/https://www.theverge.com/22618306/pacific-northwest-components-bike-company-quit-amazon-support-indie-shops |url-status=live }}</ref>

In September 2017, Amazon ventured with one of its sellers JV Appario Retail owned by Patni Group which has recorded a total income of US$104.44&thinsp;million ([[Indian rupee|₹]]759 [[crore]]) in financial year 2017–2018.<ref>{{cite web |last=Bhumika |first=Khatri |date=September 27, 2018 |title=Amazon's JV Appario Retail Clocks In $104.4 Mn For FY18 |url=https://inc42.com/buzz/amazons-jv-appario-retail-clocks-in-104-4-mn-for-fy18/ |website=Inc42 Media |access-date=October 1, 2018 |archive-date=October 1, 2018 |archive-url=https://web.archive.org/web/20181001182213/https://inc42.com/buzz/amazons-jv-appario-retail-clocks-in-104-4-mn-for-fy18/ |url-status=live }}</ref>

{{as of|2017|October|11|df=US}}, [[Amazon Fresh]] sold a range of [[Booths]] branded products for home delivery in selected areas.<ref>{{cite news |date=October 11, 2017 |title=Booths teams up with Amazon to sell down South for the first time |newspaper=Telegraph |url=https://www.telegraph.co.uk/business/2017/10/11/booths-teams-amazon-sell-south-first-time/ |url-status=live |url-access=subscription |access-date=October 11, 2017 |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/business/2017/10/11/booths-teams-amazon-sell-south-first-time/ |archive-date=January 10, 2022}}{{cbignore}}</ref>

In November 2018, Amazon reached an agreement with [[Apple Inc.]] to sell selected products through the service, via the company and selected Apple Authorized Resellers. As a result of this partnership, only Apple Authorized Resellers may sell Apple products on Amazon effective January 4, 2019.<ref>{{Cite news |title=Amazon strikes deal with Apple to sell new iPhones and iPads |work=The Verge |url=https://www.theverge.com/2018/11/9/18079340/amazon-apple-iphone-ipad-watch-beats-deal-selling-products-online |access-date=November 11, 2018 |archive-date=November 10, 2018 |archive-url=https://web.archive.org/web/20181110154421/https://www.theverge.com/2018/11/9/18079340/amazon-apple-iphone-ipad-watch-beats-deal-selling-products-online |url-status=live }}</ref><ref>{{Cite news |date=November 10, 2018 |title=Apple pumps up its Amazon listings with iPhones, iPads and more |language=en |work=CNET |url=https://www.cnet.com/news/apple-pumps-up-its-amazon-listings-with-iphones-ipads-and-more/ |access-date=November 11, 2018 |archive-date=November 10, 2018 |archive-url=https://web.archive.org/web/20181110064612/https://www.cnet.com/news/apple-pumps-up-its-amazon-listings-with-iphones-ipads-and-more/ |url-status=live }}</ref>

On November 7, 2024, Amazon is reportedly discussing a second multi-billion dollar investment in AI startup [[Anthropic]], following its initial $4 billion investment.<ref>{{Cite web |date=November 8, 2024 |title=Amazon mulls new multi-billion dollar investment in Anthropic, the Information reports |website=[[Reuters]] |url=https://www.reuters.com/technology/amazoncom-mulls-new-multi-billion-dollar-investment-anthropic-information-2024-11-07/}}</ref>