Editing Altria (section)

==Diversification==
Altria, like other tobacco companies, has invested in science and medical companies which develop and produce medical products for conditions caused or aggravated by smoking.<ref name="bmj">{{Cite journal |last1=Berg |first1=Irene van den |last2=Jeu |first2=Mathilde de |last3=Boytchev |first3=Hristio |date=2024-05-30 |title=Tobacco funded research: how even journals with bans find it hard to stem the tide of publications |url=https://www.bmj.com/content/385/bmj.q1153 |journal=BMJ |language=en |volume=385 |pages=q1153 |doi=10.1136/bmj.q1153 |issn=1756-1833 |pmid=38816015}}</ref> As of 2024, Altria's three medical subsidiaries included the following: Cronos group (maker of recreational cannabis), Lexaria Bioscience (Developer of proprietary drug delivery technology, DehydraTECH, to improve [[active pharmaceutical ingredient]]s entrance into the bloodstream) and Micreos (biotech company focused on discovering and developing recombinant proteins for chronic dermatology and oncology conditions).<ref name="bmj" />

It has also designed and marketed [[electronic cigarette|electronic cigarettes]]. Altria launched the MarkTen and Green Smoke brands.<ref>{{Cite journal |last1=Haardörfer |first1=Regine |last2=Cahn |first2=Zachary |last3=Lewis |first3=Michael |last4=Kothari |first4=Shreya |last5=Sarmah |first5=Raina |last6=Getachew |first6=Betelihem |last7=Berg |first7=CarlaJ. |date=2017-04-01 |title=The Advertising Strategies of Early E-cigarette Brand Leaders in the United States |journal=Tobacco Regulatory Science |language=en |volume=3 |issue=2 |pages=222–231 |doi=10.18001/TRS.3.2.10 |doi-broken-date=April 19, 2025 |issn=2333-9748 |pmc=5789794 |pmid=29392167}}</ref> Both of these were discontinued in December 2018.<ref>{{Cite web |last=Peebles |first=Angelica |date=2018-12-07 |title=Altria shutters its e-cigarette brands as it eyes Juul, awaits iQOS decision |url=https://www.cnbc.com/2018/12/07/altria-closes-e-cigarette-brands-as-it-eyes-juul-awaits-iqos-decision.html |access-date=2025-01-23 |website=CNBC |language=en}}</ref> The company returned to this market through the acquisition of [[NJOY]].<ref name=":0" />