Editing 135 film (section)

=== From 1996 to the present ===

[[file:Nikon-F6 MG 2034.jpg|thumb|[[Nikon F6]] – The last Nikon F series 35mm SLR introduced in 2004, which remained in production until October 2020]]

In 1996, a smaller format called [[Advanced Photo System]] (APS) was introduced by a consortium of photographic companies in an attempt to supersede 135 film. Due in part to its small negative size, APS was not taken seriously as a professional format, despite the production of APS SLRs. In the point-and-shoot markets at which the format was primarily aimed, it enjoyed moderate initial success, but still never rivalled the market penetration of 135. Within five years of its launch, cheap digital compact cameras started becoming widely available, and APS sales plummeted.

While they have shifted the vast majority of their product lines to digital, major camera manufacturers such as Canon and Nikon continued to make expensive professional-grade 35&nbsp;mm film SLRs until relatively recently (such as the [[Canon EOS-1V]] (discontinued in 2018) and the [[Nikon F6]] (discontinued in 2020).

Introductory 35&nbsp;mm SLRs, compact film point-and-shoot cameras, and single-use cameras continue to be built and sold by a number of makers. Leica introduced the digital [[Leica M8]] rangefinder in 2007, but continues to make its M series rangefinder film cameras and lenses. A [[digital camera back]] for the [[Leica R9]] SLR camera was discontinued in 2007. On March 25, 2009, Leica discontinued the R9 SLR and R-series lenses.<ref>{{cite web | url=http://en.leica-camera.com/news/news/1/6378.html | archive-url=https://web.archive.org/web/20090829132142/http://en.leica-camera.com/news/news/1/6378.html | archive-date=August 29, 2009 | url-status=dead | title=Leica cease production of R9 and R lenses | publisher=Leica Camera AG | date=March 25, 2009 | access-date=July 9, 2015}}</ref>

By the early 2020s, film photography, particularly 35 mm photography, was experiencing a resurgence in popularity. In a 2021 PetaPixel survey, 75% of respondents expressed interest in newly manufactured analog cameras.<ref>{{cite web |last1=Santamaria |first1=Benjamin |title=Study Confirms There is Still Demand for New Film Cameras |url=https://petapixel.com/2021/12/06/new-study-confirms-there-is-still-demand-for-new-film-cameras/ |website=PetaPixel |access-date=26 October 2024 |language=en |date=6 December 2021}}</ref> Kodak reported in 2022 that it was having trouble keeping up with demand for 35 mm film.<ref>{{cite web |last1=Growcoot |first1=Matt |title=Kodak is Hiring Film Technicians: 'We Cannot Keep Up with Demand' |url=https://petapixel.com/2022/10/12/we-cannot-keep-up-with-demand-kodak-are-hiring-film-technicians/ |website=PetaPixel |language=en |date=12 October 2022}}</ref>

In 2024, the Pentax 17 and the Aflie TYCH+ 35 mm cameras were released, both using the half-frame format to conserve film.<ref>{{cite web |last1=Rowlands |first1=Chris |title=Film photography in 2024: the latest analog cameras and what's next for film |url=https://www.techradar.com/cameras/film-photography-in-2024-the-latest-analog-cameras-and-whats-next-for-film |website=TechRadar |access-date=26 October 2024 |language=en |date=21 August 2024}}</ref>  Retrospekt and Mattel put out the Malibu Barbie FC-11 35 mm camera.<ref>{{cite web |last1=Coleman |first1=Timothy |title=Bubblegum pink point-and-shoot film camera unveiled for Barbie fans, complete with matching bag |url=https://www.techradar.com/cameras/compact-cameras/bubblegum-pink-point-and-shoot-film-camera-unveiled-for-barbie-fans-complete-with-matching-bag |website=TechRadar |access-date=26 October 2024 |language=en |date=30 July 2024}}</ref> In September 2024, MiNT Camera took pre-orders for the Rollei 35AF, an update of the Rollei 35.<ref name="Rollei 35AF">{{cite web |last1=Baskin |first1=Dale |title=MiNT Camera opens pre-orders for the Rollei 35AF, a modern twist on a classic camera |url=https://www.dpreview.com/news/1720794401/mint-camera-opens-pre-orders-for-the-rollei-35af |website=DPReview |access-date=26 October 2024}}</ref>  Kodak offered six 35 mm film cameras for sale as of October 2024,<ref name="Kodak products">{{cite web |title=Film Cameras - Kodak |url=https://www.kodak.com/en/consumer/products/cameras/film/ |website=Kodak |access-date=26 October 2024}}</ref> including the Ektar H35N, another half-frame camera.<ref>{{cite web |last1=Fisher |first1=Jim |title=Kodak Ektar H35N Review |url=https://www.pcmag.com/reviews/kodak-ektar-h35n |website=PCMag |access-date=26 October 2024 |language=en}}</ref>