Editing Starbucks (section)

== Partnerships ==

=== Aeroplan ===

In Canada, Starbucks has partnered with [[Aeroplan]] to award Aeroplan points to customers who link their Aeroplan and Starbucks accounts. Aeroplan members receive points for loading money into their Starbucks account.<ref>{{Citation|url=https://www.aircanada.com/ca/en/aco/home/aeroplan/partners/starbucks.html|title=Aeroplan partners - Starbucks|date=November 18, 2021}}</ref>

=== Apple Inc. ===
Starbucks has partnered with [[Apple Inc.]] to collaborate on selling music as part of the "coffeehouse experience". In October 2006, Apple added a Starbucks Entertainment area to the [[iTunes Store]], selling music similar to that played in Starbucks stores. In September 2007, Apple announced that customers would be able to browse the iTunes Store at Starbucks via Wi-Fi in the US—with no requirement to log into the Wi-Fi network—targeted at [[iPhone]], [[iPod Touch]], [[iPad]], and [[MacBook]] users. The iTunes Store automatically detects recent songs playing in a Starbucks and offer users the opportunity to download the tracks. Some stores feature LCD screens with the artist name, song, and album information of the current song playing. This feature was rolled out in [[Seattle]], New York City, and the [[San Francisco Bay Area]], and was offered in limited markets during 2007–2008.<ref>{{cite news|last=Gonsalves|first=Antone|date=September 5, 2007|title=Apple Builds Ecosystem With iPod Touch Screen|work=[[InformationWeek]]|url=https://www.informationweek.com/apple-builds-ecosystem-with-ipod-touch-screen-/d/d-id/1058854}}</ref> During the fall of 2007, Starbucks also began to sell digital downloads of certain albums through iTunes. Starbucks gave away 37 different songs for free download through iTunes as part of the "Song of the Day" promotion in 2007, and a free "Pick of the Week" download is available from the [[App Store (iOS/iPadOS)|App Store]].<ref>{{Cite news|last=Clay|first=Kelly|date=September 18, 2012|title=Download Free Pick Of The Week From Starbucks App|work=[[Forbes]]|url=https://www.forbes.com/sites/kellyclay/2012/09/18/download-free-pick-of-the-week-from-starbucks-app/}}</ref><ref>{{Cite press release|url=https://www.apple.com/newsroom/2007/09/05Apple-and-Starbucks-Announce-Music-Partnership/|title=Apple and Starbucks Announce Music Partnership|publisher=[[Apple Inc.]]|date=September 5, 2007}}</ref>

=== MSNBC ===
Starting on June 1, 2009, the [[MSNBC]] morning news program ''[[Morning Joe]]'' has been presented as "brewed by Starbucks" and the show's logo changed to include the company logo. Although the hosts have previously consumed Starbucks coffee on air "for free" in the words of MSNBC president [[Phil Griffin (presenter)|Phil Griffin]], it was not paid placement at that time.<ref>{{Cite news|last=Stelter|first=Brian|date=May 31, 2009|title=Starbucks Is Now the Official Joe of 'Morning Joe'|work=[[The New York Times]]|url=https://www.nytimes.com/2009/06/01/business/media/01joe.html|url-access=subscription}}</ref> The move was met with mixed reactions from rival news organizations, viewed as both a clever partnership in an economic downturn and a compromise of journalistic standards.<ref>{{cite news|last=Guthrie|first=Marisa|date=June 2, 2009|title='Morning Joe' Starbucks Sponsorship Gets Mixed Reactions|work=[[Broadcasting & Cable]]|url=https://www.nexttv.com/news/morning-joe-starbucks-sponsorship-gets-mixed-reactions-34877}}</ref> The endorsement deal ended in August 2013.<ref>{{Cite news|last=Shaw|first=Dorsey|date=September 16, 2013|title=MSNBC's "Morning Joe" Loses Its Starbucks Endorsement Deal|work=[[BuzzFeed]]|url=https://www.buzzfeednews.com/article/dorsey/did-msnbcs-morning-joe-lose-its-starbucks-endorsement-deal}}</ref>

=== Kraft Foods ===
Starbucks and [[Kraft Foods]] entered into a partnership in 1998 to sell Starbucks products in the Mondelez grocery stores owned by the latter. Starbucks claimed that Kraft did not sufficiently promote its products and offered Kraft US$750 million to terminate the agreement; however, Kraft declined the offer, but Starbucks proceeded with the termination anyway. Starbucks wanted to terminate the agreement because at the time, single coffee packs were beginning to become popular. In their agreement, Starbucks was confined to selling packs that only worked in Kraft's Tassimo machines. Starbucks did not want to fall behind in the market opportunities for [[K-Cups]].<ref>{{cite news|last=Strom|first=Stephanie|date=November 13, 2013|title=Starbucks to Pay Kraft $2.75 Billion, Ending Broken-Deal Dispute|work=[[The New York Times]]|url=https://www.nytimes.com/2013/11/13/business/starbucks-to-pay-kraft-2-75-billion-ending-broken-deal-dispute.html|url-access=subscription}}</ref> In mid-November 2013, an arbitrator ordered Starbucks to pay a fine of US$2.8 billion to [[Mondelez International]], a [[corporate spin-off]] of Kraft, for its premature unilateral termination of the agreement.<ref>{{cite AV media|url=https://www.wsj.com/video/starbucks-fined-28b-in-grocery-dispute-and-more/2AEF2E9A-0D95-48B8-B79B-B27685B1AEF2.html|title=Starbucks Fined $2.8B in Grocery Dispute, and More|date=November 13, 2013|last=Po|first=Joanne|work=[[The Wall Street Journal]]}}</ref><ref>{{cite news|last=Jargon|first=Julie|date=November 13, 2013|title=Starbucks Fined $2.8 Billion in Grocery Dispute|work=[[The Wall Street Journal]]|url=https://www.wsj.com/articles/SB10001424052702303914304579194331955592154|url-access=subscription}}</ref><ref>{{Cite news|last=Sharf|first=Samantha|date=November 12, 2013|title=Starbucks Ordered To Pay Kraft $2.8 Billion|work=[[Forbes]]|url=https://www.forbes.com/sites/samanthasharf/2013/11/12/starbucks-ordered-to-pay-kraft-2-8-billion/|url-access=limited}}</ref>

=== Arizona State University ===
In June 2014, Starbucks announced a partnership with [[Arizona State University]] (ASU) that would allow Starbucks employees in their Junior and Senior years of college to complete four years of college at Arizona State University's online program for only around US$23,000. Starbucks employees admitted into the program will receive a scholarship from the college,<ref>{{Cite web|title=Future leaders start here|url=https://www.starbucks.com/careers/working-at-starbucks/education|publisher=Starbucks}}</ref> that will cover 44% of their tuition. The remaining balance and all other expenses would be paid by the student or through traditional financial aid. In April 2015, Starbucks and ASU announced an expansion of the College Achievement Program. The program would now allow all eligible part-time and full-time employees working in a U.S. Starbucks to enroll in the program for full-tuition reimbursement.<ref>{{cite news|date=April 6, 2015|title=ASU, Starbucks to offer full tuition coverage for all eligible employees|work=[[Arizona State University]]|url=https://asuonline.asu.edu/newsroom/asu-online-news/asu-starbucks-offer-full-tuition-coverage-all-eligible-employees/}}</ref> After the completion of each semester, Starbucks reimburses the student their portion of the tuition. The student can then use the reimbursement to pay any loans or debt incurred during the semester.<ref>{{cite news|last=Wallace|first=Gregory|date=June 20, 2014|title=Starbucks workers could pay $23,000 for 4-year tuition|work=[[CNN]]|url=https://money.cnn.com/2014/06/20/pf/college/starbucks-college/}}</ref>

=== PepsiCo ===
In 2015, Starbucks signed a deal with [[PepsiCo]] to market and distribute Starbucks products in several Latin American countries.<ref>{{cite news|date=July 23, 2015|title=Starbucks, PepsiCo sign agreement for Ready-To-Drink coffee, energy beverages in Latin America|work=[[Reuters]]|url=https://www.reuters.com/article/idUSS8N0ZV02V20150723}}</ref>

=== Spotify ===
In May 2015, Starbucks entered a partnership with music streaming service [[Spotify]]. The partnership entailed giving U.S.-based employees a Spotify premium subscription and to help influence the music played in store via playlists made using Spotify. Starbucks was also given its own curated Spotify playlist to be featured on Spotify's mobile app.<ref>{{cite news|last=Prins|first=Nomi|date=May 19, 2015|title=The Spotify-Starbucks Partnership Is Digital Co-Branding Genius|work=[[Forbes]]|url=https://www.forbes.com/sites/nomiprins/2015/05/19/the-spotify-starbucks-partnership-is-digital-co-branding-genius/|url-access=limited}}</ref>

=== Disney ===
On June 19, 2015, a Starbucks opened at [[Disney's Animal Kingdom]] on [[Discovery Island (Disney's Animal Kingdom)|Discovery Island]]. Since the park does not allow plastic straws due to the animals, this location features special green eco-friendly straws with their cold drinks.<ref>{{cite news | url=https://www.orlandosentinel.com/travel/attractions/os-disney-animal-kingdom-starbucks-20150619-post.html | title=Disney's Animal Kingdom: Starbucks now open | first=DEWAYNE | last=BEVIL | work=[[Orlando Sentinel]] | date=June 19, 2015 | url-access=limited}}</ref> This was the sixth Starbucks to open in [[Walt Disney World]], following locations in the [[Magic Kingdom]] ([[Main Street, U.S.A.#Magic Kingdom|Main Street, U.S.A.]]), [[Epcot]] ([[Epcot#Future World|Future World]]), [[Disney's Hollywood Studios]] ([[Disney's Hollywood Studios#Hollywood Boulevard|Hollywood Boulevard]]),<ref>{{cite news | last=Smith |first=Thomas | title=Starbucks to Open at Disney's Hollywood Studios in Early 2015 | url=https://disneyparks.disney.go.com/blog/2014/08/starbucks-to-open-at-disneys-hollywood-studios-in-early-2015/ | website=disneyparks.com | publisher=Disney Parks-Walt Disney World | date=August 29, 2014|archive-url=https://web.archive.org/web/20240531154402/https://disneyparks.disney.go.com/blog/2014/08/starbucks-to-open-at-disneys-hollywood-studios-in-early-2015/ |archive-date=May 31, 2024 }}</ref> and two in [[Disney Springs]] ([[Disney Springs#Marketplace|Marketplace]] and [[Characters in Flight|West Side]]). In addition to these six, there are locations in [[Disneyland]] ([[Main Street, U.S.A.#Disneyland|Main Street, U.S.A.]]), [[Disney California Adventure]] ([[Buena Vista Street]]), Anaheim's [[Downtown Disney (Disneyland Resort)|Downtown Disney]], and [[Disney Village]] at [[Disneyland Paris]]. The Downtown Disney and Disney Springs locations are Starbucks-operated, while the locations inside of the theme parks are Disney-operated.<ref>{{cite news | last=Horovitz | first=Bruce | title=Starbucks to open big store in Downtown Disney | url=https://www.usatoday.com/story/money/business/2014/03/10/starbucks-disney-disneyland-downtown-disney/6179395/ | work=[[USA Today]] | date=March 10, 2014}}</ref>

=== Uber Eats ===
In December 2018, Starbucks expanded its partnership with [[Uber Eats]] to bring its beverages to U.S. customers' doorsteps, as it had already done for some time in China.<ref>{{Cite news |url=https://www.cnbc.com/2018/12/13/starbucks-partners-with-uber-eats-to-deliver-to-customers.html |title=Starbucks cuts long-term earnings per share forecast; shares fall |last2=Rogers |first1=Sarah | last1=Whitten | first2=Kate | work=[[CNBC]] |date=December 13, 2018}}</ref><ref>{{Cite news | url=https://www.businessinsider.com/starbucks-to-launch-uber-eats-delivery-across-us-2020-2019-7 | title=Starbucks is rolling out delivery across America with Uber Eats | first=Kate | last=Taylor | work=[[Business Insider]] | date=July 23, 2019}}</ref>

=== Lyra Health Inc. ===
In March 2020, Starbucks announced that starting from April 6, all U.S. employees and their eligible family members could use up to 20 free mental health therapy or coaching sessions per year.<ref>{{cite news|last=Thomas|first=Patrick|date=March 16, 2016|title=Starbucks to Offer Free Therapy to All Workers|work=[[The Wall Street Journal]]|url=https://www.wsj.com/articles/starbucks-to-offer-free-therapy-to-all-workers-11584363600|url-access=subscription}}</ref> They can meet with a counselor face-to-face or video call and will also have unlimited access to self-care apps through Lyra Health Inc.<ref>{{Cite web|date=March 16, 2020|title=Starbucks Transforms Mental Health Benefit for U.S. Employees|url=https://stories.starbucks.com/press/2020/starbucks-transforms-mental-health-benefit-for-us-employees/|access-date=October 6, 2021|website=Starbucks}}</ref>
===Arla Foods===
Starbucks have a range of ready-to-drink iced coffee products in shops and supermarkets, which are produced under license by Danish-Swedish dairy cooperative [[Arla Foods]].<ref>{{cite web|url=https://www.arla.com/company/news-and-press/2018/pressrelease/starbucks-extends-strategic-partnership-with-arla-foods-to-grow-ready-to-drink-across-emea-2531742/|title=Starbucks extends strategic partnership with Arla Foods to grow ready-to-drink across EMEA|date=June 7, 2018|access-date=July 12, 2023}}</ref>