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==Economics of veganism== {{See also|Economic vegetarianism|Food vs. feed}}The U.S. market for vegan food was valued at $3.9 billion in 2017 and at $8.1 billion in 2023.<ref>{{Cite web |date=2021-01-19 |title=Plant-based retail market overview |url=https://gfi.org/marketresearch/ |access-date=2025-04-20 |work=[[The Good Food Institute]]}}</ref> === Vegan veto vote === The vegan veto vote happens when a mixed group of non-vegan and vegans dine out together and the vegans in the group veto restaurants with few vegan options and steer the group to a restaurant with many vegan menu items. Restaurants report that adding more vegan items increases their business. Journalist [[Avery Yale Kamila]] reported that Maine restaurants were using the vegan veto vote to fill restaurant seats in the slow winter months.<ref>{{Cite web |last=Kamila |first=Avery Yale |date=2024-03-10 |title=Restaurants that pay attention to the 'vegan veto vote' see more diners |url=https://www.pressherald.com/2024/03/10/restaurants-that-pay-attention-to-the-vegan-veto-vote-see-more-diners/ |access-date=2025-02-14 |website=Press Herald}}</ref> The vegan veto vote has been recognized by market researchers since 2007.<ref>{{Cite web |last=Casamitjana |first=Jordi |date=2024-03-27 |title=Restaurants Are Paying More Attention to the "Vegan Veto Vote" Phenomenon |url=https://veganfta.com/2024/03/27/restaurants-are-paying-more-attention-to-the-vegan-veto-vote-phenomenon/ |access-date=2025-02-14 |website=Vegan FTA}}</ref> Industry magazine QSR reported: "As customers demand more complex menus, healthier options, and increased convenience, brands have to work harder to eliminate possible veto votes."<ref>{{cite web |last=Pittman |first=Rachel |title=3 Expert Ways to Overrule the Veto Vote |url=https://www.qsrmagazine.com/food/menu-innovations/3-expert-ways-overrule-veto-vote/ |work=QSR Magazine |date=2019-10-25 |access-date=2025-02-14}}</ref> The [[Vegetarian Resource Group]] reported in 2003 that 50 restaurant owners at that year's National Restaurant Association Show mentioned the vegan veto vote affecting their businesses.<ref>{{cite web |last1=Stahler |first1=Charles |last2=Wasserman |first2=Debra |title=Notes From the Coordinators |department=Vegetarian Journal |url=https://www.vrg.org/journal/vj2003issue4/2003_issue4_coord.php |access-date=2025-02-14 |work=[[Vegetarian Resource Group]]}}</ref> === Potential economic impact === According to a 2016 study, if everyone in the U.S. switched to a vegan diet, the country would save $208.2 billion in direct health-care savings, $40.5 billion in indirect health-care savings, $40.5 billion in environmental savings, and $289.1 billion in total savings by 2050. The study also found that if everybody in the world switched to a vegan diet, the global economy would save $684.4 billion in direct health-care savings, $382.6 billion in indirect health-care savings, $569.5 billion in environmental savings, and $1.63 trillion in total savings by 2050.<ref>{{cite journal |last1=Springmann |first1=Marco |last2=Godfray |first2=H. Charles J. |last3=Rayner |first3=Mike |last4=Scarborough |first4=Peter |date=12 April 2016 |title=Analysis and valuation of the health and climate change cobenefits of dietary change |journal=[[Proceedings of the National Academy of Sciences of the United States of America|PNAS]] |volume=113 |issue=15 |pages=4146β4151 |bibcode=2016PNAS..113.4146S |doi=10.1073/pnas.1523119113 |pmc=4839446 |pmid=27001851 |doi-access=free}}</ref>
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