Editing Audi (section)

===Multitronic campaign===
[[File:Audi Centre Sydney, Zetland, New South Wales (2010-07-10) 02.jpg|thumb|Audi Centre Sydney, [[Zetland, New South Wales]], Australia]]
<!--do noy change multitronic to uppercase, it is trademarked in all lowercase - Thank you-->
In 2001, Audi promoted the new [[multitronic]] [[continuously variable transmission]] with television commercials throughout Europe, featuring an impersonator of musician and actor [[Elvis Presley]].<ref>{{cite web|url=https://www.youtube.com/watch?v=YQo95oI4nXY | archive-url=https://ghostarchive.org/varchive/youtube/20211122/YQo95oI4nXY| archive-date=22 November 2021 | url-status=live|title=Audi Wackel-Elvis commercial (2001, British version) | date=26 May 2008|via=YouTube |access-date=2 August 2010}}{{cbignore}}</ref><ref>{{cite web|url=https://www.youtube.com/watch?v=b1czNu9pTzM | archive-url=https://ghostarchive.org/varchive/youtube/20211122/b1czNu9pTzM| archive-date=22 November 2021 | url-status=live|title=Audi Wackel-Elvis commercial (2001, German version) | date=22 July 2007|via=YouTube |access-date=2 August 2010}}{{cbignore}}</ref> A [[prototypical]] dashboard figure—later named "[[Wackel-Elvis]]" ("Wobble Elvis" or "Wobbly Elvis")—appeared in the commercials to demonstrate the smooth ride in an Audi equipped with the multitronic transmission. The dashboard figure was originally intended for use in the commercials only, but after they aired the demand for Wackel-Elvis fans grew among fans and the figure was mass-produced in China and marketed by Audi in their factory outlet store.<ref>{{cite news|url=https://www.welt.de/print-welt/article456186/Wackel_Elvis_von_Audi_Fans_stehen_Schlange.html |title=Fans Waiting in Line for Release of Wackel-Elvis |language=de |newspaper=Die Welt |date=11 June 2001 |access-date=2 August 2010}}</ref>