Editing Tesco (section)

===Corporate strategy===
[[File:Tesco Head Office, Welwyn Garden City, Hertfordshire, England.jpg|thumb|Tesco head office in [[Welwyn Garden City]], Hertfordshire, England, 2023]]
According to [[Citigroup]] retail analyst David McCarthy, "[Tesco has] pulled off a trick that I'm not aware of any other retailer achieving. That is to appeal to all segments of the market".<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/4605115.stm|first=Hannah|last=Liptrot|publisher=BBC|title=Tesco: Supermarket superpower|date=3 June 2005|access-date=5 June 2005|archive-date=31 December 2005|archive-url=https://web.archive.org/web/20051231210407/http://news.bbc.co.uk/1/hi/business/4605115.stm|url-status=live}}</ref> One plank of this strategy has been Tesco's use of its own-brand products, including the upmarket "Finest", mid-range Tesco brand and low-price "Value" encompassing several product categories such as food, beverage, home, clothing, Tesco Mobile and financial services.<ref>{{cite news|url=http://news.idealo.co.uk/news/4521/tescos-still-pushing-discount-products-to-fight-back-competitors.html|title=Tesco's still pushing discount products to fight back competitors|publisher=Household & Leisure|date=15 January 2009|access-date=13 September 2014|archive-url=https://web.archive.org/web/20150126030956/http://news.idealo.co.uk/news/4521/tescos-still-pushing-discount-products-to-fight-back-competitors.html|archive-date=26 January 2015|url-status=dead}}</ref> Tesco have two vegan ranges branded Plant Chef and [[Wicked Kitchen]].<ref>{{cite web|title=Tesco expands Wicked Kitchen and Plant Chef ranges with new meal deal launches|publisher= Vegan Food and Living |url=https://www.veganfoodandliving.com/news/tesco-wicked-kitchen-plant-chef-vegan-meal-deal-launch/|archive-url=https://web.archive.org/web/20220704235927/https://www.veganfoodandliving.com/news/tesco-wicked-kitchen-plant-chef-vegan-meal-deal-launch/ |archive-date=4 July 2022 }}</ref>

Beginning in 1997 when Terry Leahy took over as CEO, Tesco began marketing itself using the phrase "The Tesco Way" to describe the company's core purposes, values, principles, and goals<ref>{{cite news|url=http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/Tesco%27s%20%27Steering%20Wheel%27%20Strategy.htm|publisher=ICMR|title=Tesco's 'Steering Wheel' Strategy|year=2005|access-date=24 October 2007|archive-date=23 December 2007|archive-url=https://web.archive.org/web/20071223102844/http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/Tesco%27s%20%27Steering%20Wheel%27%20Strategy.htm|url-status=live}}</ref> This phrase became the standard marketing speak for Tesco as it expanded domestically and internationally under Leahy's leadership, implying a shift by the company to focus on people, both customers, and employees.<ref>{{cite web|url= http://www.tesco-graduates.com/home/programmes/office/personnel|title= Human Resources – Tesco Careers|access-date= 24 October 2007|archive-date= 20 August 2007|archive-url= https://web.archive.org/web/20070820150131/http://www.tesco-graduates.com/home/programmes/office/personnel|url-status= live}}</ref>

A core part of the Tesco expansion strategy<ref>{{cite web |url=http://www.cio.co.uk/cio100/tesco/1699/ |title=Tesco – CIO 100 Company – CIO UK Magazine |publisher=Cio.co.uk |access-date=16 April 2010 |archive-date=20 July 2011 |archive-url=https://web.archive.org/web/20110720062812/http://www.cio.co.uk/cio100/tesco/1699/ |url-status=live }}</ref> has been its innovative use of technology.<ref>{{cite web |url=http://www.cio.co.uk/article/583/tesco-storm-the-us-with-box-offering/?otc=44 |title=Tesco storm the US with Box offering – In-Depth – CIO UK Magazine |publisher=Cio.co.uk |access-date=16 April 2010 |archive-date=20 July 2011 |archive-url=https://web.archive.org/web/20110720062832/http://www.cio.co.uk/article/583/tesco-storm-the-us-with-box-offering/?otc=44 |url-status=live }}</ref> It was one of the first to build self-service tills and use cameras to reduce queues, and an early adopter of [[Near field communication|NFC]] [[contactless payment]] card technology.<ref>{{cite web |url=http://www.cio.co.uk/news/3204/technology-helps-tesco-beat-crunch/?otc=44 |title=Technology helps Tesco beat crunch |publisher=Cio.co.uk |access-date=16 April 2010 |archive-date=20 July 2011 |archive-url=https://web.archive.org/web/20110720062855/http://www.cio.co.uk/news/3204/technology-helps-tesco-beat-crunch/?otc=44 |url-status=live }}</ref> In 2016, Tesco developed a mobile payment wallet, PayQwiq using both NFC contactless and [[2D barcode|barcode]] technology to allow payment using mobile phones in-shop (along with supporting other contactless mobile wallets such as [[ApplePay]]).<ref>{{cite web |url=http://www.thegrocer.co.uk/stores/store-design/tesco-announces-plans-to-widen-roll-out-of-its-payqwiq-app/534035.article |title=Tesco announces plans to widen roll-out of its PayQwiq payment app nationally |publisher=thegrocer.co.uk |access-date=11 October 2016 |archive-date=11 October 2016 |archive-url=https://web.archive.org/web/20161011224039/http://www.thegrocer.co.uk/stores/store-design/tesco-announces-plans-to-widen-roll-out-of-its-payqwiq-app/534035.article |url-status=live }}</ref>