Editing Toyota (section)

===Logo and branding===
[[File:Toyota Sign Development Bertel Schmitt.jpg|thumb|Employee at the [[Toyota Automobile Museum]] explains development of Toyota name and brand.]]

In 1936, Toyota entered the passenger car market with its Model AA and held a competition to establish a new logo emphasizing speed for its new product line. After receiving 27,000 entries, one was selected that additionally resulted in a change of its moniker to "Toyota" from the family name "Toyoda", which means rice paddy. The new name was believed to sound better, and its eight-stroke count in the Japanese language was associated with wealth and good fortune. The original logo was a heavily stylized version of the [[katakana]] characters for Toyota ({{nihongo2|トヨタ}}).<ref name="Toyota Logo History">{{Cite web|last=|first=|last2=|first2=|last3=|date=April 30, 2020|title=Toyota Logo History|url=https://www.carlogos.org/car-brands/toyota-logo.html|access-date=August 6, 2021|website=Carlogos.org|language=en-US}}</ref>

As the company started to expand internationally in the late 1950s, the katakana character logo was supplemented by various wordmarks with the English form of the company name in all capital letters, "TOYOTA."<ref name="Toyota Logo History" />

Toyota introduced a worldwide logo in October 1989 to commemorate the 50th year of the company, and to differentiate it from the newly released luxury Lexus brand.<ref>New brand for Toyota ''[[Australasian Transport News|Queensland Transport News]]'' October 26, 1989, page 11</ref> The logo consists of three ovals that combine to form the letter "T", which stands for Toyota. Toyota says that the overlapping of the two perpendicular ovals inside the larger oval represents the mutually beneficial relationship and trust between the customer and the company while the larger oval surrounding both of these inner ovals represents the "global expansion of Toyota's technology and unlimited potential for the future".<ref>{{Cite press release |title=Company > Vision & Philosophy > Nov/Dec 2004 |url=http://www2.toyota.co.jp/en/vision/traditions/nov_dec_04.html |url-status=dead |archive-url=https://web.archive.org/web/20091022095517/http://www2.toyota.co.jp/en/vision/traditions/nov_dec_04.html |archive-date=October 22, 2009 |access-date=October 31, 2009 |publisher=Toyota |location=Japan}}</ref><ref>{{Cite press release |title=Passion |url=http://www.toyota-global.com/showroom/emblem/passion/ |url-status=live |archive-url=https://web.archive.org/web/20110812024915/http://www.toyota-global.com/showroom/emblem/passion/ |archive-date=August 12, 2011 |access-date=August 8, 2011 |publisher=Toyota}}</ref> The new logo started appearing on all printed material, advertisements, dealer signage, and most vehicles in 1990.

For the Japanese market, the Toyota logo tends to be relegated to the back of the vehicle only - the more prominent badging on the grille is typically model specific, with Corollas receiving a stylized "C" and the Crown a crown badge, for instance.<ref>{{cite web | url = http://www.autonewsinternational.com/stories/badges101.htm | archive-url = https://web.archive.org/web/20010123220500/http://www.autonewsinternational.com/stories/badges101.htm | archive-date = 2001-01-23 | work = Automotive News International | title = Brandishing badges | first = James B. | last = Treece | date = January 2001 | publisher = Crain Communications }}</ref>

In countries or regions using [[traditional Chinese character]]s, e.g. Hong Kong and Taiwan, Toyota is known as "豐田".<ref name="Crown Motors">{{Cite web |year=2010 |title=Crown Motors Ltd. (Hong Kong) Corporate Information |url=http://www.crown-motors.com/tch/corpinfo/story.aspx |url-status=live |archive-url=https://web.archive.org/web/20100217211030/http://www.crown-motors.com/tch/corpinfo/story.aspx |archive-date=February 17, 2010 |access-date=March 19, 2010 |language=zh}}</ref> In countries using [[simplified Chinese character]]s (e.g. China and Singapore), Toyota is written as "丰田"<ref>{{Cite web |title=Toyota China |url=http://www.toyota.com.cn/ |url-status=live |archive-url=https://web.archive.org/web/20100813233938/http://www.toyota.com.cn/ |archive-date=August 13, 2010 |access-date=September 11, 2010 |publisher=Toyota.com.cn}}</ref> (pronounced as ''Fēngtián'' in [[Standard Chinese|Mandarin Chinese]] and ''Hɔng Tshan'' in [[Southern Min|Min]]nanese). These are the same characters as the founding family's name "Toyoda" in Japanese.

[[File:Toyota Tacoma TRD Pro P4250811.jpg|thumb|right|Some new vehicles, like this Tacoma, still use the heritage TOYOTA wordmark.]]

Toyota still uses the katakana character logo as its corporate emblem in Japan, including on the headquarters building,<ref>{{Citation|last=|title=Toyota headquarters image (cropped to show logo)|date=September 7, 2012|url=https://commons.wikimedia.org/wiki/File:Headquarter_of_Toyota_Motor_Corporation_4_(cropped).JPG|access-date=August 6, 2021}}</ref> and some special edition models still use the "TOYOTA" wordmark on the grille as a nod to the company's heritage.<ref>{{Cite web|last=Kierstein|first=Alex|date=August 3, 2021|title=Toyota Celebrates the Land Cruiser's 70-Year Run|url=https://www.motortrend.com/news/toyota-land-cruiser-70-series-70th-anniversary/|access-date=August 6, 2021|website=MotorTrend|language=en}}</ref>

On July 15, 2015, the company was delegated its own [[generic top-level domain]], .toyota.<ref>{{Cite web|url=https://www.iana.org/domains/root/db/toyota.html|title=.toyota Domain Delegation Data|website=www.iana.org}}</ref>