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==== Sanitation ==== In 2008, Tendulkar became involved with UNICEF's initiative to promote hygiene and sanitation.<ref name=":3">{{Cite news|title=Sachin Tendulkar|work=UNICEF|url=https://www.unicef.org/india/our-partners/celebrities/sachin-tendulkar}}</ref> Tendulkar led UNICEF's Team Swachh Bharat campaign, which supported the Indian government's [[Swachh Bharat Mission]] (Clean India Mission), a campaign dedicated to improving [[sanitation in India]].<ref name=":3" /><ref name=":4" /> In 2014, Tendulkar was one of the first nine celebrities appointed by Prime Minister [[Narendra Modi]] to promote Swachh Bharat Mission.<ref name=":4">{{cite news|date=2 October 2014|title=Swachh Bharat: PM Modi ropes in celebrities for his "Swachh Bharat" challenge|url=https://timesofindia.indiatimes.com/india/PM-Modi-ropes-in-celebrities-for-his-Swachh-Bharat-challenge/articleshow/44121679.cms|access-date=31 July 2020|work=[[The Times of India]]|language=en}}</ref> Tendulkar accepted the nomination, posting a video of himself sweeping a street with his friends in Mumbai.<ref>{{cite web|date=6 October 2014|title=With broom in hand, Sachin Tendulkar joins "Swachh Bharat" campaign|url=https://www.oneindia.com/india/with-broom-in-hand-sachin-tendulkar-joins-swachh-bharat-campaign-1535365.html|access-date=31 July 2020|website=One India|language=en}}</ref> In 2017, he helped sanitation workers clean the [[Bandra Fort]] to contribute to the ''Swachhata Hi Seva'' ('Cleanliness is Service') campaign.<ref>{{cite web|date=26 September 2017|title=Sachin Tendulkar along with son Arjun, participate in Swachh Bharat week|url=https://indianexpress.com/photos/sports-gallery/sachin-tendulkar-along-with-his-son-arjun-participate-in-swachh-bharat-week-4861766/|access-date=23 December 2021|website=The Indian Express|language=en}}</ref> In 2019, he was awarded the most effective ''Swachhta'' ('Cleanliness') Ambassador by [[India Today Group|India Today Group's]] fifth edition of ''Safaigiri'' ({{Literal translation|Spread awareness about hygiene movement}}).<ref>{{cite web|date=2 October 2019|title=Sachin Tendulkar gets Most Effective Swachhata Ambassador award at Safaigiri 2019|url=https://www.indiatoday.in/safaigiri-awards-2019/story/sachin-tendulkar-most-effective-swachhata-ambassador-award-safaigiri-2019-1605623-2019-10-02|access-date=31 July 2020|website=India Today|language=en}}</ref>
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