Editing Qantas (section)

===Promotions and sponsorships===
[[File:Qantas Australian Grand Prix 2011 - Flickr - skinnylawyer.jpg|thumb|A Qantas [[Boeing 747-400]] in [[Australian Grand Prix]] livery at [[Los Angeles International Airport]] (LAX), 2011]]

An early television campaign, starting in 1969 and running for several decades, was aimed at American audiences. It featured a live [[koala]], voiced by [[Howard Morris]], who complained that too many tourists were coming to Australia and concluded "I hate Qantas."<ref>{{cite news|url=https://news.google.com/newspapers?id=eBEQAAAAIBAJ&pg=3697,2152784&dq=qantas+koala+commercial&hl=en|title=Teddy will be missed|date=15 March 1976|work=Boca Raton News|access-date=16 August 2013|archive-date=4 September 2015|archive-url=https://web.archive.org/web/20150904013140/https://news.google.com/newspapers?id=eBEQAAAAIBAJ&sjid=0IwDAAAAIBAJ&pg=3697,2152784&dq=qantas+koala+commercial&hl=en|url-status=live}}</ref> The koala ads have been ranked among the greatest commercials of all time.<ref>{{cite web|url=http://www.drewbabb.com/100-greatest-commercials/commercials-page-five.htm|title=100 greatest TV spots of all time|work=Drew Babb & Associates|access-date=16 August 2013|url-status=dead|archive-url=https://web.archive.org/web/20131113105530/http://www.drewbabb.com/100-greatest-commercials/commercials-page-five.htm|archive-date=13 November 2013}}</ref> A long-running advertising campaign features renditions by children's choirs of [[Peter Allen (musician)|Peter Allen]]'s "[[I Still Call Australia Home]]", at various famous landmarks in Australia and foreign locations such as [[Venice]].<ref name="Superbrand">{{cite web|url=http://superbrands.com.au/index.php/volumes/volume-2/79-volumes/volume-2/274-qantas-vol-2|title=Qantas|work=Superbrands Australia|access-date=5 January 2014|url-status=dead|archive-url=https://web.archive.org/web/20140106040304/http://superbrands.com.au/index.php/volumes/volume-2/79-volumes/volume-2/274-qantas-vol-2|archive-date=6 January 2014}}</ref> The song has been used in Qantas's safety videos since 2018.<ref>{{Cite web|url=https://www.qantasnewsroom.com.au/media-releases/aussies-being-aussies-around-the-world-in-new-safety-video/|title='Aussies Being Aussies' Around the World in New Safety Video|access-date=3 March 2020|archive-date=6 April 2020|archive-url=https://web.archive.org/web/20200406215558/https://www.qantasnewsroom.com.au/media-releases/aussies-being-aussies-around-the-world-in-new-safety-video/|url-status=live}}</ref><ref>{{Cite web|url=https://www.qantasnewsroom.com.au/media-releases/one-hundred-years-of-style-and-innovation-in-new-qantas-safety-video/|title=One Hundred Years of Style and Innovation in New Qantas Safety Video|access-date=3 March 2020|archive-date=1 March 2020|archive-url=https://web.archive.org/web/20200301033635/https://www.qantasnewsroom.com.au/media-releases/one-hundred-years-of-style-and-innovation-in-new-qantas-safety-video/|url-status=live}}</ref>

Qantas is the main sponsor of the [[Australia national rugby union team]].<ref>{{cite web|title=Our Partners|url=http://www.rugby.com.au/wallabies/Partners.aspx|website=rugby.com.au|publisher=Australian Rugby Union|access-date=5 January 2014|archive-date=9 December 2013|archive-url=https://web.archive.org/web/20131209205601/http://www.rugby.com.au/wallabies/Partners.aspx|url-status=dead}}</ref> Qantas sponsors the [[Australia men's national soccer team|Socceroos]], Australia's national association football team.<ref>{{cite web|title=Our Partners|url=http://www.footballaustralia.com.au/socceroos/ourpartners|website=footballaustralia.com.au|publisher=Football Australia|access-date=5 January 2014|url-status=dead|archive-url=https://web.archive.org/web/20140409081324/http://www.footballaustralia.com.au/socceroos/ourpartners|archive-date=9 April 2014}}</ref> Qantas was the naming rights sponsor for the [[Formula One]] [[Australian Grand Prix]] from [[2010 Australian Grand Prix|2010]] until [[2012 Australian Grand Prix|2012]].<ref>{{cite web|title=Qantas – Official Airline|url=http://www.grandprix.com.au/partners/qantas|website=grandprix.com.au|publisher=Australian Grand Prix Corporation|access-date=5 January 2014|archive-date=6 January 2014|archive-url=https://web.archive.org/web/20140106040759/http://www.grandprix.com.au/partners/qantas|url-status=live}}</ref> In December 2011, Qantas signed a four-year deal with Australian cricket's governing body [[Cricket Australia]], to be the official carrier of the [[Australia national cricket team]].<ref>{{cite press release|author=<!--Staff writer(s); no by-line.-->|title=Qantas Cricket Australia's official airline|url=http://www.cricket.com.au/news-list/2011/12/26/qantas-sponsor|publisher=Cricket Australia|date=26 December 2011|access-date=6 January 2014|archive-url=https://web.archive.org/web/20140106044500/http://www.cricket.com.au/news-list/2011/12/26/qantas-sponsor|archive-date=6 January 2014|url-status=dead}}</ref>

Qantas management has expressed strong support for [[Marriage Equality]] and [[LGBTIQ]] issues,<ref>{{cite news|url=http://www.samesame.com.au/news/12250/Qantas-CEO-Were-all-in-unison-on-marriage-equalityobjection|title=Qantas CEO: "We're all in unison on marriage equality"|author=Akersten, Matt|date=5 May 2015|work=Samesame.com.au|access-date=1 April 2017|url-status=dead|archive-url=https://web.archive.org/web/20170401232923/http://www.samesame.com.au/news/12250/Qantas-CEO-Were-all-in-unison-on-marriage-equalityobjection|archive-date=1 April 2017}}</ref> with CEO Alan Joyce said to be, "arguably the most prominent corporate voice in the marriage equality campaign".<ref name = "rainbow">{{cite news|url=http://www.starobserver.com.au/news/national-news/up-up-and-a-gay-2/141001|title=Up, up and a-gay|author=Brook, Benedict|date=21 September 2015|work=Star Observer|access-date=1 April 2017|archive-date=1 April 2017|archive-url=https://web.archive.org/web/20170401232700/http://www.starobserver.com.au/news/national-news/up-up-and-a-gay-2/141001|url-status=live}}</ref> As official airline partner for the [[Sydney Gay and Lesbian Mardi Gras|Sydney Mardi Gras]], Qantas decorated one of its aircraft with rainbow wording and positioned a [[Rainbow flag (LGBT movement)|rainbow flag]] next to the tail's flying kangaroo.<ref name = "LGBTI">{{cite news|url=http://www.couriermail.com.au/news/queensland/sydney-gay-and-lesbian-mardi-gras-honoured-by-qantas-rainbow-roo/news-story/97416a2e65316652173b552cfc8686f0|title=Sydney Gay and Lesbian Mardi Gras honoured by Qantas 'Rainbow Roo'|author=Munro O'Brien, Jodie|date=14 February 2017|work=[[The Courier Mail]]|access-date=1 April 2017|archive-date=3 May 2017|archive-url=https://web.archive.org/web/20170503013131/http://www.couriermail.com.au/news/queensland/sydney-gay-and-lesbian-mardi-gras-honoured-by-qantas-rainbow-roo/news-story/97416a2e65316652173b552cfc8686f0|url-status=live}}</ref> Qantas also served [[Gay pride|pride]] cookies to its passengers.<ref>{{cite news|url=http://www.eglobaltravelmedia.com.au/love-pride-cookies/|title=Love, Pride & Cookies|date=25 February 2017|work=E Global Travel Media|access-date=1 April 2017|archive-url=https://web.archive.org/web/20170402081054/http://www.eglobaltravelmedia.com.au/love-pride-cookies/|archive-date=2 April 2017|url-status=dead}}</ref> It had a rainbow roo float in the Mardi Gras parade.<ref name = "rainbow"/><ref>{{cite news|url=http://www.starobserver.com.au/news/national-news/up-up-and-a-gay-2/141001/attachment/screen-shot-2015-09-21-at-4-47-46-pm|title=Qantas chief executive Alan Joyce in front of the "rainbow roo" that appeared on his airline's Sydney Gay and Lesbian Mardi Gras parade float. The rainbow tail is now a fixture in the Qantas HQ foyer|author=Jahshan, Elias|date=21 September 2015|work=Star Observer|access-date=1 April 2017|archive-date=1 April 2017|archive-url=https://web.archive.org/web/20170401232657/http://www.starobserver.com.au/news/national-news/up-up-and-a-gay-2/141001/attachment/screen-shot-2015-09-21-at-4-47-46-pm|url-status=live}}</ref>

There has been criticism of Qantas using its corporate power to prosecute the private interests on their staff and the community. [[Peter Dutton]] has said that chief executives such as Alan Joyce at Qantas should "stick to their knitting" rather than using the company's brand to advocate for political causes.<ref>{{cite news|url=http://www.smh.com.au/federal-politics/political-news/turnbull-government-wont-be-bullied-by-ceos-on-samesex-marriage-says-peter-dutton-20170318-gv11uh.html|title=Turnbull government 'won't be bullied' by CEOs on same-sex marriage, says Peter Dutton|author=Koziol, Michael|date=18 March 2017|work=[[Sydney Morning Herald]]|access-date=1 April 2017|archive-date=2 April 2017|archive-url=https://web.archive.org/web/20170402011105/http://www.smh.com.au/federal-politics/political-news/turnbull-government-wont-be-bullied-by-ceos-on-samesex-marriage-says-peter-dutton-20170318-gv11uh.html|url-status=live}}</ref> A senior church leader has made similar comments.<ref>{{cite news|url=http://www.theaustralian.com.au/news/nation/catholic-archbishop-fisher-to-ceos-butt-out-of-samesex-debate/news-story/66f497d7a0258e7610953946293fd598|title=Catholic archbishop Fisher to CEOs: butt out of same-sex debate|author=Livingstone, Tess|date=1 April 2017|work=[[The Australian]]|access-date=1 April 2017|archive-date=28 July 2020|archive-url=https://web.archive.org/web/20200728103513/https://www.theaustralian.com.au/subscribe/news/1/?sourceCode=TAWEB_WRE170_a&dest=https%3A%2F%2Fwww.theaustralian.com.au%2Fnews%2Fnation%2Fcatholic-archbishop-fisher-to-ceos-butt-out-of-samesex-debate%2Fnews-story%2F66f497d7a0258e7610953946293fd598&memtype=anonymous&mode=premium&nk=a8e47419e7abe3d20a23f19e478619e0-1595932512|url-status=live}}</ref> Despite the criticism, Qantas will continue to advocate for marriage equality<ref>{{cite news|url=http://www.starobserver.com.au/news/national-news/qantas-continues-equal-marriage-advocacy-despite-dutton-criticism/156656|title=Qantas continues equal marriage advocacy despite Dutton criticism|author=Jones, Jess|date=19 March 2017|work=[[Star Observer]]|access-date=1 April 2017|archive-date=1 April 2017|archive-url=https://web.archive.org/web/20170401232819/http://www.starobserver.com.au/news/national-news/qantas-continues-equal-marriage-advocacy-despite-dutton-criticism/156656|url-status=live}}</ref> which will include offering customers specially commissioned rings with the phrase, "until we all belong". This phrase will appear on Qantas boarding passes and other paraphernalia. The cost of the campaign by Qantas and other participating companies is expected to be more than $5&nbsp;million.<ref>{{cite news|url=http://www.smh.com.au/federal-politics/political-news/fed-up-eric-abetz-slams-big-business-over-latest-samesex-marriage-push-20170403-gvcfjv.html|title='Fed up': Eric Abetz slams big business over latest same-sex marriage push|author=Koziol, Michael|date=3 April 2017|work=[[Sydney Morning Herald]]|access-date=3 April 2017|archive-date=4 April 2017|archive-url=https://web.archive.org/web/20170404061824/http://www.smh.com.au/federal-politics/political-news/fed-up-eric-abetz-slams-big-business-over-latest-samesex-marriage-push-20170403-gvcfjv.html|url-status=live}}</ref>

Joyce has pledged Qantas will, "continue social-justice campaigning",<ref>{{cite news|url=http://www.starobserver.com.au/news/national-news/alan-joyce-qantas-will-continue-social-justice-campaigning/181858|title=Alan Joyce Qantas will continue social-justice campaigning|work=[[Star Observer]]|author=Jones, Jesse|date=9 May 2019|access-date=7 June 2019|archive-date=7 June 2019|archive-url=https://web.archive.org/web/20190607033609/http://www.starobserver.com.au/news/national-news/alan-joyce-qantas-will-continue-social-justice-campaigning/181858|url-status=live}}</ref><ref name="qantas ssm">{{Cite web|url=http://www.smh.com.au/business/aviation/order-of-australia-samesex-marriage-support-pays-off-for-qantas-joyce-says-20170609-gwnyv5.html|title=Order of Australia: Same-sex marriage support pays off for Qantas, Joyce says|date=12 June 2017|website=Sydney Morning Herald|access-date=25 June 2017|archive-date=15 June 2017|archive-url=https://web.archive.org/web/20170615010840/http://www.smh.com.au/business/aviation/order-of-australia-samesex-marriage-support-pays-off-for-qantas-joyce-says-20170609-gwnyv5.html|url-status=live}}</ref><ref>{{cite news|url=https://www.theguardian.com/world/2017/oct/26/qantas-boss-tops-lgbt-leaders-list-for-backing-same-sex-marriage-in-australia|title=Qantas boss tops LGBT leaders list for backing same-sex marriage in Australia|work=[[The Guardian]]|date=26 October 2017|access-date=7 June 2019|archive-date=20 May 2019|archive-url=https://web.archive.org/web/20190520033128/https://www.theguardian.com/world/2017/oct/26/qantas-boss-tops-lgbt-leaders-list-for-backing-same-sex-marriage-in-australia|url-status=live}}</ref> in relation to [[Israel Folau]], sacked by [[Rugby Australia]], which is financially supported by Qantas,<ref>{{cite news|url=https://www.news.com.au/sport/rugby/qantas-chief-alan-joyce-breaks-his-silence-on-israel-folau-posts/news-story/542160eb9fc414787efeb9f8cdf78179|title=Qantas chief Alan Joyce breaks his silence on Israel Folau posts|work=[[News.com]]|date=10 May 2019|access-date=7 June 2019|archive-date=7 June 2019|archive-url=https://web.archive.org/web/20190607022849/https://www.news.com.au/sport/rugby/qantas-chief-alan-joyce-breaks-his-silence-on-israel-folau-posts/news-story/542160eb9fc414787efeb9f8cdf78179|url-status=live}}</ref> following his [[social media]] postings on [[homosexuality]].