Editing 2010s (section)

===YouTube===
{{Unreferenced section|date=July 2023}}

The video streaming website YouTube became popular, especially among younger people, as memes shifted the meaning of entertainment. Memes like [[Nyan Cat]], [[Dat Boi]], "[[We Are Number One]]", [[Trollface]], [[Pepe the Frog]], [[bottle flipping]], [[Condescending Wonka]] ([[Gene Wilder]] died in 2016), emerged on YouTube; the use of YouTube and the internet also lead to new and popular vernacular like: [[PogChamp|poggers]], [[bae (word)|bae]], [[Netflix and chill]], "chillax" (a conbo of "chill" and "relax") and "on fleek".

Initially (early in the decade) channels like [[Fred Figglehorn]] (FRED), [[Annoying Orange|The Annoying Orange]], [[Ray William Johnson]], [[CollegeHumor]], [[Smosh]], [[PewDiePie]] and the [[Angry Video Game Nerd]] attracted millions of views, channels and videos becoming viral on the site. The popularity of YouTubers even ended up spawning films based on popular YouTubers, including ''[[Angry Video Game Nerd: The Movie]]'' (2014), ''[[Smosh: The Movie]]'' (2015), and the [[Fred Figglehorn#Films|Fred Trilogy]] (2010–2012) starting with ''[[Fred: The Movie]]''. These YouTubers became well known through comedic skits, video game reviews, and "Let's Play" videos, as Angry Video Game Nerd reviewed games like ''Sonic The Hedgehog'' for the Xbox 360, and ''Life of Black Tiger'' for the PlayStation 4, which AVGN reviewed in a video featuring [[Gilbert Gottfried]], Smosh would upload skits like "FOOD BATTLE" and Pewdiepie would play games such as ''Five Nights at Freddy's''.<ref>{{Cite web |last=Dredge |first=Stuart |date=3 February 2016 |title=Why are YouTube stars so popular? |url=http://www.theguardian.com/technology/2016/feb/03/why-youtube-stars-popular-zoella |access-date=8 December 2020 |website=The Guardian}}</ref><ref>{{Cite web |last=Gilbert |first=Ben |title=YouTube now has over 1.8 billion users every month, within spitting distance of Facebook's 2 billion |url=https://www.businessinsider.com/youtube-user-statistics-2018-5 |access-date=8 December 2020 |website=Business Insider}}</ref>

Children's content on YouTube was largely dominated by kid-made content involving kids unboxing toys and going on adventures. Many popular channels in this style included [[Ryan's World]], ToyLabTV, Extreme Toys TV and [[Vlad and Niki]]. Nerf battles were also a very popular trend on YouTube.

Several new videos and series that debuted on YouTube in the 2010s and achieved popularity included ''[[Don't Hug Me I'm Scared]]'', ''[[Double Rainbow (viral video)|Double Rainbow]]'', ''[[Marcel the Shell with Shoes On (short film series)|Marcel the Shell with Shoes On]]'', ''[[Game Grumps]]'', and ''[[Critical Role]]''.

Other YouTubers that constantly received views within the millions or went viral during the decade included the likes of [[Bill Wurtz|bill wurtz]] for his "history of japan" and "history of the entire world i guess" videos (and music like "and the day goes on"), [[Adande Thorne|Swoozie]], [[Etika]] (and his fanbase the "JOYCONBOYZ"), [[Fine Brothers Entertainment|REACT]], [[WatchMojo]], [[The Joe Rogan Experience]], [[Nostalgia Critic|The Nostalgia Critic]], [[Studio C]], [[Babish Culinary Universe]], [[Good Mythical Morning]], [[Cr1TiKaL|Penguinz0]], [[Vsauce]], [[CGP Grey|CGP Gray]], [[Kurzgesagt]], [[MatPat|Matpat]], [[MrBeast]], [[Scott the Woz]], [[TheOdd1sOut]], [[Domics]], and [[Jaiden Animations]] among many others. YouTube itself would even end up banning controversial content creators like [[ImJayStation]] and [[LeafyIsHere]] during the decade.

YouTube would make an annual video series called ''[[YouTube Rewind]]'' where it would be a recap of each year's YouTubers, viral videos, trends, events, music and memes starting from 2010 to 2019. The 2018 and 2019 installments was heavily criticized by YouTubers, critics, and viewers alike, receiving millions of dislikes. ''Rewind'' did not return for 2020 due to the [[COVID-19 pandemic]], and YouTube announced the following year that the series would be discontinued leading to other YouTubers to make their own ''YouTube Rewind'' videos.