Editing Audi (section)

====Slogans====
Audi's corporate [[tagline]] is {{lang|de|Vorsprung durch Technik}} {{IPA|de|ˈfoːɐ̯ˌʃpʁʊŋ dʊʁç ˈtɛçnɪk|}}, meaning 'Progress through Technology'.<ref>{{Cite journal | title = Eco-Culture | journal=Audi Magazine | issue = 3/08 | page = 19}}</ref> The German-language tagline is used in many European countries, including the United Kingdom (but not in Italy, where {{lang|it|All'avanguardia della tecnica}} is used), and in other markets, such as Latin America, Oceania, Africa and parts of Asia including Japan. Originally, the American tagline was ''Innovation through technology'', but in Canada ''Vorsprung durch Technik'' was used. Since 2007, Audi has used the slogan ''Truth in Engineering'' in the U.S.<ref>Lavrinc, Damon. [http://www.autoblog.com/2008/04/08/audi-planning-tt-and-r8-lightweight-sport-models/ Audi planning TT and R8 lightweight "Sport" models]. ''[[Autoblog.com|Autoblog]]''. Retrieved 24 April 2010.</ref> However, since the [[Volkswagen emissions violations|Audi emissions testing scandal]] came to light in September 2015, this slogan was lambasted for being discordant with reality.<ref>{{Cite web|title = Audi's 'Truth in Engineering' ads come back to bite amid probe|date = 21 September 2015|url = http://www.autonews.com/article/20150921/RETAIL03/309219887/audis-truth-in-engineering-ads-come-back-to-bite-amid-probe|access-date = 3 October 2015}}</ref> In fact, just hours after disgraced Volkswagen CEO [[Martin Winterkorn]] admitted to cheating on emissions data, an advertisement during the 2015 Primetime Emmy Awards promoted Audi's latest advances in low emissions technology with Kermit the Frog stating, "It's not that easy being green."<ref>{{Cite news|title = Audi Airs Mistimed 'Truth in Engineering' Ads|url = https://www.bloomberg.com/news/articles/2015-09-21/audi-truth-in-engineering-ads-come-back-to-bite-amid-probe|publisher = Bloomberg L.P.|access-date = 3 October 2015|first = Alex|last = Webb|newspaper = Bloomberg.com|date = 21 September 2015}}</ref>

''Vorsprung durch Technik'' was first used in English-language advertising after Sir John Hegarty of the [[Bartle Bogle Hegarty]] advertising agency visited the Audi factory in 1982.<ref name="guardian-rice-oxley">{{cite news|url=https://www.theguardian.com/world/video/2012/sep/18/vorsprung-durch-technik-video|title=Vorsprung durch Technik: how a catchphrase was coined – video|work=The Guardian|date=18 September 2012|access-date=16 May 2013|first1=Mark|last1=Rice-Oxley|first2=Laurence|last2=Topham|first3=Ole|last3=Alsaker}}</ref> In the original British television commercials, the phrase was voiced by [[Geoffrey Palmer (actor)|Geoffrey Palmer]].<ref name="guardian-rice-oxley"/> After its repeated use in advertising campaigns, the phrase found its way into popular culture, including the British comedy ''[[Only Fools and Horses]]'', the [[U2]] song "[[Zooropa (song)|Zooropa]]"<ref>{{cite web| url = http://www.u2.com/music/lyrics.php?song=91&list=z| title = Official U2 Website – Zooropa Lyrics}}</ref> and the ''[[Blur (Blur album)|Blur]]'' song "[[Parklife (song)|Parklife]]". Similar-sounding phrases have also been used, including as the punchline for a joke in the movie ''[[Lock, Stock and Two Smoking Barrels]]'' and in the British TV series ''[[Peep Show (British TV series)|Peep Show]]''.