Editing Renault (section)

==Marketing and branding==
Renault markets its products under the marques Renault, Dacia and Alpine.<ref>{{cite web |url=https://group.renault.com/en/our-company/our-brands/ |title=Our brands |publisher=Renault |access-date=16 June 2017}}</ref> Renault founded in 2021 the Mobilize brand, which started in 2024 with the marketing of electric mobility services and vehicles. 

===Renault badge===
Renault's first badge was introduced in 1900 and consisted of the Renault brothers' intertwined initials. When the company started mass production in 1906, it adopted a gear-shaped logo with a car inside it. After World War I the company used a logo depicting an FT tank. In 1923 it introduced a new circle-shaped badge, which was replaced by the "diamond" or lozenge in 1925.<ref name="Dinesh"/> The [[Lozenge (shape)|lozenge]] of Renault means a diamond that expresses the brand's firm desire to project a strong and consistent corporate image.<ref name=EDM>{{cite web |url=http://www.excelenciasdelmotor.com/noticia/el-logotipo-de-renault |title=El logotipo de Renault |trans-title=Renault's logo |language=es |publisher=Excelenciasdelmotor.com |access-date=24 March 2013 |archive-date=5 March 2017 |archive-url=https://web.archive.org/web/20170305163010/http://www.excelenciasdelmotor.com/noticia/el-logotipo-de-renault |url-status=dead }}</ref>

The Renault diamond logo has been through many iterations.<ref name="Dinesh">{{cite web |url=http://www.dinesh.com/history_of_logos/car_logos_-_design_and_history/renault_logo_-_design_and_history.html |title=Dinesh.com |publisher=Dinesh.com |date=25 August 2010 |access-date=7 September 2011 |url-status=dead |archive-url=https://web.archive.org/web/20111001102528/http://www.dinesh.com/history_of_logos/car_logos_-_design_and_history/renault_logo_-_design_and_history.html |archive-date=1 October 2011}}</ref> To modernise its image, Renault asked [[Victor Vasarely]] to design its new logo in 1972. The transformed logo maintained the diamond shape. The design was later revised to reflect the more rounded lines of the brand's new styling cues.<ref name="Renault.com">{{cite web |url=http://www.renault.com/en/PassionSport/la-collection-d-art-renault/Pages/les-artistes-victor-vasarely.aspx |title=Victor Vasarely |publisher=Renault.com |access-date=7 September 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110915021605/http://www.renault.com/en/passionsport/la-collection-d-art-renault/pages/les-artistes-victor-vasarely.aspx |archive-date=15 September 2011}}</ref> The current badge has been in use since 1992.

The logo for web and print use was updated three times thereafter. In 2002 a more realistic representation inside a yellow rectangle was made which is still used as the [[Renault Trucks]] logo albeit in red. In 2004 the logo received the ''Renault Identité'' typeface. In 2007, Saguez & Partners produced a version with the wordmark and logo inside a square.<ref name="Dinesh" /><ref>{{cite web |url=http://www.brandrepublic.com/news/737359/Renault-opts-stronger-image-brand-revamp/ |title=Renault opts for stronger image in brand revamp | last = Sandison | first = Nikki |work=Brand Republic |date=12 September 2007 |access-date=23 March 2013}}</ref>

In April 2015, Renault introduced new designs to differentiate the company from the product brand, as part of the 'Passion for life' campaign. The new brand logo replaced the yellow background with a yellow stripe. A new typeface was also introduced. A corporate logo was unveiled at the 2015 Annual General Meeting, incorporating Renault, Dacia and Renault Samsung Motors.<ref>{{cite web |url=http://media.renault.com/global/en-gb/renault/Media/PressRelease.aspx?mediaid=68141&nodeid=-1 |title=Renault's new brand signature : "Renault - Passion for life" |publisher=Renault |date=23 April 2015 |access-date=30 April 2015 |archive-date=19 May 2015 |archive-url=https://web.archive.org/web/20150519184435/http://media.renault.com/global/en-gb/renault/Media/PressRelease.aspx?mediaid=68141&nodeid=-1 |url-status=dead }}</ref><ref>{{cite web |url=http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_renault_done_in-house.php|title=New Logo and Identity for Renault done In-house|publisher=Brand New}}</ref>

January 2021 saw the introduction of a new flat diamond logo alongside the Renault 5 Prototype electric concept car. The logo received so much positive feedback that Renault officially introduced the new symbol as their logo in March 2021, according to Renault's design director [[Gilles Vidal]], who joined the group in 2020. They plan to introduce the new diamond on many online platforms in June 2021 and the first model with the new logo featured will be revealed in 2022.<ref>{{cite web |url=https://group.renault.com/en/news-on-air/top-stories-2/a-renaulution-for-the-diamond/ |title= New Renault logo: a Renaulution for the diamond |publisher=Renault |date=11 March 2021 |access-date=12 March 2021}}</ref>

The yellow associated with the company appeared initially in the diamond badge of 1946, when Renault was nationalised.<ref name="Dinesh"/><ref name=EDM/>
<gallery>
File:Renault Logo 1923.svg|Logo of Renault from 1923 to 1925
File:Renault Logo 1925.svg|Logo of Renault from 1925 to 1946
File:Renault Logo 1946.png|Logo of Renault from 1946 to 1959
File:Renault-Logo-1959.svg|Logo of Renault from 1959 to 1971
File:Renault 1967.png|Logo of Renault from 1971 to 1972 (This logo was not used because it is considered as a copy of the logo of the company Kent)<ref>{{Cite web |title=L'histoire du Losange Interdit de Renault |url=https://newsdanciennes.com/lhistoire-du-losange-interdit-de-renault/ |website=News d'Anciennes |date=24 February 2019 |language=fr}}</ref><ref>{{Cite web |title=Renault : du logo interdit à la légende Vasarely |url=https://www.carjager.com/blog/article/renault-du-logo-interdit-a-la-legende-vasarely.html |website=CarJager |language=fr}}</ref>
File:Renault Logo 1972.svg|Logo of Renault from 1972 to 1981 (Vasarely Logo)
File:Logo Renault 1981-1992.png|Logo of Renault from 1981 to 1992
File:Renault 1990.svg|Logo of Renault from 1992 to 2004
File:Renault logo.svg|alt=Créateur d'Automobiles|Logo of Renault from 2004 to 2007
File:Renault 2009 logo.svg|alt=Drive the Change|Logo of Renault from 2007 to 2015
File:Renault.jpg|alt=Passion for Life|Logo of Renault from 2015 to 2021 (still used as a badge)
File:Renault 2021 Text.svg|alt=Renault logo with text|Logo of Renault since 2021
File:Groupe renault smal.svg|alt=Groupe Renault Logo|Groupe Renault logo up to 2021 (as distinct from the Renault diamond used for the brand)
File:2021 Renault Group logo.svg|Renault Group logo from 2021 onwards
</gallery>

===Typeface===
====Renault MN====
Both the Renault logo and its documentation (technical as well as commercial) historically used ''Renault MN,'' a custom [[typeface]] developed by British firm [[Wolff Olins]]. This type of family is said to have been designed mainly to save costs at a time where the use of typefaces was costly.

A retail version of the font family was sold by URW++ as Renault.<ref>{{Cite web |url=https://www.urwpp.de/en/shop/?fontshop=datei:show_font_details;fontnummer:r001014t; |title=Renault manufactured by URW++ |access-date=29 July 2016 |archive-date=18 August 2016 |archive-url=https://web.archive.org/web/20160818164811/https://www.urwpp.de/en/shop/?fontshop=datei:show_font_details;fontnummer:r001014t; |url-status=dead }}</ref>

====Renault Identité====
In 2004, French typeface designer [[Jean-François Porchez]] was commissioned to design a replacement. This was shown in October of that year and was called ''Renault Identité''.<ref>{{cite web |url= http://www.microsoft.com/typography/links/news.aspx?NID=4387 |title=Renault type |date=27 October 2004 |website=microsoft.com |access-date=7 April 2013}}</ref> The OpenType font family was developed from the Renault logotype created by Éric de Berranger.<ref>{{Cite web|url= http://www.zecraft.com/fonts/renault/|title=Renault Identité|website=ZeCraft}}</ref><ref>{{Cite web|url= https://deberranger.fr/logotype-renault |title=Éric de Berranger, graphiste typographe - Logotype Renault |website=deberranger.fr}}</ref>

====Helvetica====
Since 2007, as part of the Saguez & Partners revamp, all graphic advertising makes use of [[Helvetica Neue]] Condensed.<ref>{{cite web |url=http://www.admirabledesign.com/Renault-une-nouvelle-identite |title=Renault et son identité visuelle&nbsp;... |trans-title=Renault and its visual identity&nbsp;... |date=17 September 2007 |publisher=Admirabledesign.com |access-date=7 April 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130302105448/http://www.admirabledesign.com/Renault-une-nouvelle-identite |archive-date=2 March 2013}}</ref>

[[File:L'Atelier Renault.jpg|L'Atelier Renault in Paris, a cultural place, gastronomy restaurant and car showroom<ref>[http://media.renault.com/global/en-gb/renaultgroup/Media/PressRelease.aspx?mediaid=65308] {{Webarchive|url=https://web.archive.org/web/20150215182759/http://media.renault.com/global/en-gb/renaultgroup/Media/PressRelease.aspx?mediaid=65308|date=15 February 2015}} Artist Yann Kersalé and head chef Benoit Gauthier sign unprecedented creations for L'Atelier Renault</ref>|thumb|upright=1.15]]

====Renault Life====
The Renault Life font family was built by Fontsmith Limited, based on the foundry's FS Hackney font family.<ref>{{cite web|url= https://www.fontsmith.com/blog/2015/06/15/emotive-automotive |title=Emotive Automotive |website=fontsmith.com|date=9 September 2020 }}</ref>

The family consists of six fonts in three weights (Life, Regular, and Bold) and one width, with complimentary italic.

===L'Atelier Renault Paris===
Renault's flagship showroom, L'Atelier Renault ({{IPA|fr|latəlje ʁəno}}), is located on the [[Champs-Élysées]] in Paris, with other manufacturers such as Peugeot, Citroën and Toyota. It opened in November 2000, located on the site of Pub Renault, which operated from 1963 until 1999. The first Renault venue at the location was the ''Magasin Renault'' in 1910, a pioneering car showroom.<ref>{{Citation |title=Monuments historiques |journal=M.h. Monuments Historiques |year=1990 |publisher=Caisse nationale des monuments historiques et des sites |issn=0153-3673}}</ref><ref>{{cite web |url=http://www.renault.com/SiteCollectionDocuments/Communiqu%C3%A9%20de%20presse/en-EN/Pieces%20jointes/23415_CP_100ans_EN_Annexes_F6CE9D35.pdf |title=Background |publisher=Renault |access-date=13 April 2013 |url-status=dead |archive-url=https://web.archive.org/web/20131110151908/http://www.renault.com/SiteCollectionDocuments/Communiqu%C3%A9%20de%20presse/en-EN/Pieces%20jointes/23415_CP_100ans_EN_Annexes_F6CE9D35.pdf |archive-date=10 November 2013}}</ref>

L'Atelier features a Renault Boutique as well as regular exhibitions featuring Renault and Dacia cars. An upmarket restaurant is located on the second floor, looking out onto the Champs-Élysées. The ground floor can hold up to five exhibitions at any one time. As of March 2009, 20 million visitors had visited L'Atelier Renault.<ref>{{cite web |url=http://www.renault.com/en/passionsport/l-atelier-renault/pages/l-atelier-renault-.aspx |title=L'Atelier Renault |publisher=Renault |access-date=7 April 2013}}</ref><ref>{{cite web |url=http://www.bonjourparis.com/story/finding-car-heaven-paris/ |title=Finding Car Heaven at Paris Concept Car Showrooms | last = Ball | first = Norman |date=20 October 2011 |publisher=Bonjourparis.com |access-date=7 April 2013}}</ref><ref>{{cite book |title=Petit Futé Paris. Thématique guide |edition=28 |year=2009 |publisher=Petit Futé |language=fr |isbn=978-2-7469-2442-0 |page= [https://archive.org/details/pariscityguidepl0000unse/page/442 442] |url=https://archive.org/details/pariscityguidepl0000unse/page/442 }}</ref>

===Renault Classic===
{{main|Renault Classic}}
Renault Classic is a department within Renault that seeks to collect, preserve and exhibit notable vehicles from the company's history. Originally named Histoire & Collection, the collection was assembled in 2002 and its workshops formally opened on 24 April 2003.<ref name="Smith2008">{{cite book|last=Smith|first=Roy P.|title=Alpine and Renault: The Development of the Revolutionary Turbo F1 Car 1968–1979|url=https://books.google.com/books?id=646PVGF2Bd8C|access-date=27 May 2014 |date=1 October 2008 |publisher=Veloce Publishing Ltd|isbn=978-1-84584-177-5|pages=231–232}}</ref>

===Music===
Throughout the 1980s and 1990s, Renault's European advertising made extensive use of [[Robert Palmer]]'s song "[[Johnny and Mary]]".<ref>{{cite book |last1=Howells |first1=Richard |last2=Negreiros |first2=Joaquim |title=Visual Culture |year=2012 |edition=2nd |publisher=Polity Press |isbn=978-0-7456-5070-8 |pages=127–129 |chapter=Semiotics}}</ref> Television advertisements initially used Palmer's original version, while a range of special recordings in different styles were produced during the 1990s, most famously the acoustic interpretation by [[Martin Taylor (guitarist)|Martin Taylor]] that he released on his album ''Spirit of Django''.

===Sponsorship===
Renault has sponsored films as an advertising technique since 1899. A Renault Voiturette Type A, driven by Louis Renault, appeared in one of the [[Auguste and Louis Lumière|Lumières]]' early films.<ref>{{cite web |url=http://www.repubblica.it/motori/auto/sezioni/attualita/2012/11/19/news/motori_renault_e_il_grande_schermo-46999034/ |title=Renault e il grande schermo. Zoe nel film di Lellouche |trans-title=Renault and the big screen. Zoe in the Lellouche film |language=it |work=La Repubblica |publisher=Gruppo Editoriale L'Espresso |date=19 November 2012 |access-date=1 March 2015 |archive-url=https://web.archive.org/web/20150102001606/http://www.repubblica.it/motori/auto/sezioni/attualita/2012/11/19/news/motori_renault_e_il_grande_schermo-46999034/ |archive-date=2 January 2015 |url-status=live}}</ref><ref name=COLCIN>{{cite book |last=Reynolds |first=Glenn |title=Colonial Cinema in Africa: Origins, Images, Audiences |chapter=Strange Savages Paid Primitives Negotiating Natives |publisher=McFarland |year=2015 |isbn=978-0-7864-7985-6 |page=56}}</ref> Between 1914 and 1940, the company commissioned a series of documentary films to promote its industrial activities.<ref>{{cite book |last=Michel |first=Alain P. |editor1-last=Hediger |editor1-first=Vinzenz |editor2-last=Vonderau |editor2-first=Patrick |title=Films that Work |url=https://archive.org/details/filmsthatworkind00hedi |url-access=limited |chapter=Corporate Films of Industrial Work: Renault (1916–1939) |publisher=Amsterdam University Press |year=2009 |series=Film Culture in Transition |isbn=978-90-8964-012-3 |pages= [https://archive.org/details/filmsthatworkind00hedi/page/n167 167]–186}}</ref> Renault also backed some films set in Africa during the 1920s to promote the reliability of its products on tough conditions.<ref name=COLCIN/> Since 1983, the company sponsors the [[Cannes Film Festival]]<ref>{{cite web |url=http://www.lefigaro.fr/societes-francaises/2008/05/15/04010-20080515ARTFIG00691-renault-transporte-sean-penn.php |title=Renault transporte Sean Penn |trans-title=Renault carries Sean Penn |language=fr |work=Le Figaro |last=Créquy |first=Perrine |date=16 May 2008 |access-date=2 March 2015 |archive-url=https://web.archive.org/web/20150302175153/http://www.lefigaro.fr/societes-francaises/2008/05/15/04010-20080515ARTFIG00691-renault-transporte-sean-penn.php |archive-date=2 March 2015 |url-status=live}}</ref> and it has also sponsored other festivals as the [[Venice Film Festival]], the Marrakech Film Festival<ref>{{cite web |url=http://media.renault.com/global/en-gb/renaultgroup/Media/PressRelease.aspx?mediaid=60541 |title=Renault is the new main sponsor of the 71st Venice international film festival! |publisher=Renault |date=24 July 2014 |access-date=2 March 2015 |archive-date=4 March 2016 |archive-url=https://web.archive.org/web/20160304045929/http://media.renault.com/global/en-gb/renaultgroup/Media/PressRelease.aspx?mediaid=60541 |url-status=dead }}</ref> and the [[BFI London Film Festival]].<ref>{{cite web |url=https://whatson.bfi.org.uk/lff/Online/default.asp?doWork::WScontent::loadArticle=Load&BOparam::WScontent::loadArticle::article_id=EB042E24-591E-435B-95D2-C382674865C7 |archive-url=https://web.archive.org/web/20130215201517/https://whatson.bfi.org.uk/lff/Online/default.asp?doWork::WScontent::loadArticle=Load&BOparam::WScontent::loadArticle::article_id=EB042E24-591E-435B-95D2-C382674865C7 |url-status=dead |archive-date=15 February 2013 |title=Renault |work=2012 BFI Film Festival |publisher=British Film Institute |access-date=2 March 2015}}</ref>

Through its foundations and institutes, Renault funds projects around the world that focus on: education through scholarships,<ref>{{cite web|url=http://www.autoblog.com/2012/05/10/renault-will-fund-electro-mobility-classes-in-france/|title=Got scholarship? Renault will fund electro-mobility classes in France|publisher=autoblog.com|date=10 May 2012|access-date=29 April 2015}}</ref> road safety<ref>{{cite web|url= http://www.carpages.co.uk/renault/renault_sponsors_national_road_safety_week_06_11_04.asp|title=Renault Sponsors UK's National Road Safety Week |website=carpages.co.uk |date= 6 November 2004|access-date=29 April 2015}}</ref> and diversity.