Editing Arriva (section)

==Branding==
[[File:Wardle Transport 4652 S652 KJU.jpg|thumb|[[Wardle Transport]] [[Northern Counties Palatine]] bodied [[Volvo Olympian]] in October 2012]]
[[File:Green Line coach, Baker Street, London - DSCF0468.JPG|thumb|[[Green Line Coaches|Green Line]] [[Van Hool]] bodied [[VDL Bus & Coach|VDL]] SB4000 in [[London]] in May 2011]]
[[File:158752 at Manchester Victoria.jpg|thumb|[[Arriva Rail North]] [[British Rail Class 158|Class 158]] at [[Manchester Victoria station|Manchester Victoria]] in October 2016]]
Prior to being rebranded as Arriva in November 1997, the Cowie fleets generally were still trading under their pre-privatisation names with individual liveries. As part of the rebranding the operations were renamed as [[Arriva Derby]], [[Arriva Fox County]] etc.

A uniform livery of aquamarine (pantone 321) with a cream coloured semicircle at the front with a yellow skirt and signwriting was adopted. This livery was adopted by most by Arriva's European acquisitions as well as [[Arriva Trains Northern]] and [[Arriva Trains Wales]]. The same livery was applied to the [[Arriva London]] fleet albeit with red in lieu of aquamarine to comply with a [[Transport for London]] requirement for buses to be 80% red. London vehicles are now painted all-over red to comply with Transport for London's amended requirements.

In the mid-2000s, an aquamarine livery with less cream, a dark blue skirt and yellow stripe was adopted for some longer distance services in the United Kingdom. The first buses to carry this new style were 3 Northern Counties Palatine II DAF DB250s based at the [[Arriva Southern Counties]] Gillingham garage for routes 700/701 between Medway Towns and [[Bluewater (shopping centre)|Bluewater]]. Dubbed the interurban livery, in September 2009 it was decided to adopt this livery as standard for all UK buses. Most European operations retain the old livery, although some Czech buses have also received it. In December 2008 Arriva Trains Wales unveiled a dark blue livery on its [[British Rail Mark 2|Mark 2]] carriages, this has since been adopted as its standard livery.

Exceptions to standard livery include:
* Arriva Denmark – Yellow and blue (following Sydttrafik, Midttrafik, Nordjyllands Trafikselskab and some local train companies as well and [[Movia (transit agency)|Movias]] own colour schemes)
* [[Arriva London]] – red livery specified by [[Transport for London]]
* Arriva Mobility Solutions (Slovakia) – red livery according to [[IDS BK]] specifications
* [[Arriva Rail London]] – white, orange & blue livery specified by Transport for London
* [[Arriva Rail North]] – white & blue livery specified by [[Department for Transport]]
* Arriva Stockholm – Red and blue specified by [[Storstockholms Lokaltrafik|SL]]
* [[Chiltern Railways]] – existing white & blue livery retained, superseded in 2013 by a white & silver livery
* [[CrossCountry]] – maroon, grey & pink
* [[Grand Central (train operating company)|Grand Central]] – existing black & orange livery retained
* [[Green Line Coaches]] – light & dark green
* [[Glasgow Flyer]] – white, green & black
* [[New Enterprise Coaches]] – white with red logos
* [[Spurt (Dutch Railways)|Spurt]] – red and white
* VT-Arriva, Hungary – light blue
* [[Wardle Transport]] – Arriva livery but with red in lieu of aquamarine
* [[Team Pennine|Yorkshire Tiger]] – Yorkshire Tiger branded vehicles are mainly orange with the exception of Tiger Blue and Flying Tiger which are blue
* [[Transportes Sul do Tejo]] – TST vehicles are mainly white with some having yellow and blue stripes, others only blue stripes and the Sulfertagus service having a red transition to blue on a mainly white livery.

===Sapphire premium services===
Arriva has introduced the [[Arriva Sapphire|Sapphire]] brand for premium services in the UK, in similar fashion to [[Stagecoach Gold]] with buses fitted with leather seats and [[WiFi]].<ref>[http://www.arriva.co.uk/media_centre/press_releases/2013/june/20-june-2013.aspx?sc_lang=en Sapphire investment brings sparkle to bus services] {{webarchive |url=https://web.archive.org/web/20140203170846/http://www.arriva.co.uk/media_centre/press_releases/2013/june/20-june-2013.aspx?sc_lang=en |date=3 February 2014 }} Arriva 20 June 2013</ref><ref>[http://www.busandcoach.com/newspage.aspx?id=7508&categoryid=0 Arriva launches Sapphire upgrade] busandcoach.com 21 February 2013 {{webarchive |url=https://web.archive.org/web/20140226171530/http://www.busandcoach.com/newspage.aspx?id=7508&categoryid=0 |date=26 February 2014 }}</ref>