Editing Chevrolet (section)

== Watches ==
In 2007, General Motors allowed AJS-Production SA to register the Louis Chevrolet trademark for a line of premium quality Swiss watches watch marketed under the Louis Chevrolet brand name. Although the watches bear the name of Louis Chevrolet, they are not marketed or produced in association with General Motors.<ref>{{cite web |url=http://en.worldtempus.com/article/louis-chevrolet-never-give-up-7143.html |title=Louis Chevrolet Swiss Watches |publisher=worldtempus.com |date=December 28, 2009 |access-date=January 2, 2011 |archive-url=https://web.archive.org/web/20190518063120/http://en.worldtempus.com/article/louis-chevrolet-never-give-up-7143.html |archive-date=May 18, 2019 |url-status=dead }}</ref>

The watch brand pays tribute to [[Louis Chevrolet]], co-founder of the Chevrolet automobile company, whose father was a watchmaker and in his childhood helped his father at the workbench. The collection was called [[Frontenac Motor Corporation|Frontenac]], the name inherited from the race car company founded by Louis Chevrolet. The Chevrolet watch collection comprises automatic, manually wound and quartz models, equipped with [[ETA SA|ETA]] and [[Ronda]] movements.

The Louis Chevrolet Frontenac watches, manufactured in [[Porrentruy]], the Swiss Jura region, feature the styling cues suggested by the Chevrolet cars. The collection was developed while applying the same materials as used in the car industry. Pearled appliques on the Chevrolet watches' dials remind the metal forms of the old dashboards. The number "8", Chevrolet's racing number, is sported on the case back.<ref>{{cite web |url=http://watches.infoniac.com/index.php?page=post&id=23 |title=Legendary Chevrolet on the Wrist |publisher=Watches.infoniac.com |date=September 26, 2007 |access-date=December 27, 2010 |archive-url=https://web.archive.org/web/20071015105149/http://watches.infoniac.com/index.php?page=post&id=23 |archive-date=October 15, 2007 |url-status=dead }}</ref>