Editing Xerox (section)

===1970s===
[[Archie McCardell]] was named president of the company in 1971.<ref>"Xerox Appoints Chairman and President," ''New York Times,'' December 14, 1971.</ref> During his tenure, Xerox introduced the Xerox 6500, its first [[Photocopier#Color photocopiers|color copier]].<ref>Smith, Gene. "Xerox Planning to Market Color Copier Next Year." ''New York Times.'' May 19, 1972.</ref> During McCardell's reign at Xerox, the company announced record [[revenue]]s, [[income|earnings]] and [[Profit (accounting)|profits]] in 1973, 1974, and 1975.<ref>Smith, Gene. "Xerox Foresees Profit Record in 1973." ''New York Times.'' May 25, 1973; Reckert, Claire M. "Xerox Earnings Set Record." ''New York Times.'' July 17, 1974; Reckert, Claire M. "Xerox Earnings Up 5.4% to Record." ''New York Times.'' April 16, 1975.</ref> John Carrol became a backer, later spreading the company throughout North America.{{citation needed|date=October 2014}}

In the mid-1970s, Xerox introduced the Xerox 9200 Duplicating System. Originally designed to be sold to print shops to increase their productivity, it was twice a fast as the 3600 duplicator at two impressions per second (7200 per hour). It was followed by the 9400, which did auto-duplexing, and then by the 9500, which was which added variable zoom reduction and electronic lightness/darkness control.{{citation needed|date=October 2014}}

In a 1975 [[Super Bowl advertising|Super Bowl commercial]] for the 9200, Xerox debuted an advertising campaign featuring Brother Dominic, a monk who used the 9200 system to save decades of manual copying.<ref>{{cite news|url=http://adage.com/article/adage-encyclopedia/xerox-corp/98942/|access-date=November 2, 2013|newspaper=Advertising Age|date=September 15, 2003|title=Ad Age Encyclopedia of Advertising: Xerox corp.|archive-date=November 7, 2013|archive-url=https://web.archive.org/web/20131107052824/http://adage.com/article/adage-encyclopedia/xerox-corp/98942/|url-status=live}}</ref> Before it was aired, there was some concern that the commercial would be denounced as blasphemous. However, when the commercial was screened for the Archbishop of New York, he found it amusing and gave it his blessing.<ref>{{cite news|last1=O'Reilly|first1=Terry|title=Judgment Day: Super Bowl Advertising|url=http://www.cbc.ca/radio/undertheinfluence/judgment-day-super-bowl-advertising-1.3962684|access-date=5 February 2017|agency=Canadian Broadcast Corporation|publisher=CBC Radio|date=5 February 2017|archive-date=February 5, 2017|archive-url=https://web.archive.org/web/20170205100635/http://www.cbc.ca/radio/undertheinfluence/judgment-day-super-bowl-advertising-1.3962684|url-status=live}}</ref> Dominic, portrayed by [[Jack Eagle]], became the face of Xerox into the 1980s.<ref>{{cite web|last1=Best|first1=Neil|author-link1=Neil Best (journalist)|title=Ian Eagle finds the right mix of humor and pop culture in CBS football booth|url=http://www.newsday.com/sports/columnists/neil-best/ian-eagle-finds-the-right-mix-of-humor-and-pop-culture-in-cbs-football-booth-1.9347492|website=Newsday|access-date=20 September 2017|date=19 September 2014|quote="His father, Jack, who had been a comedian, musician and actor, saw his life change following an iconic 1977 Super Bowl ad for Xerox that led to his second career appearing at trade shows, store openings and corporate events.  'My father traveled probably about 225 days a year for Xerox dressing up as the monk, Brother Dominic," Eagle said. "What started as a commercial became a full-time job . . . It was a whole life that started for him after the age of 50 and it turned out to be the most memorable and lucrative part of his career.'"|archive-date=September 20, 2017|archive-url=https://web.archive.org/web/20170920141705/http://www.newsday.com/sports/columnists/neil-best/ian-eagle-finds-the-right-mix-of-humor-and-pop-culture-in-cbs-football-booth-1.9347492|url-status=live}}</ref>

Following these years of record profits, in 1975, Xerox resolved an anti-trust suit with the United States [[Federal Trade Commission]] (FTC), which at the time was under the direction of [[Frederic M. Scherer]]. The Xerox [[consent decree]] resulted in the forced licensing of the company's entire [[patent]] portfolio, mainly to Japanese competitors. Within four years of the consent decree, Xerox's share of the U.S. [[copier]] market dropped from nearly 100% to less than 14%.<ref>{{cite news|url=http://www.businessweek.com/2001/01_10/b3722001.htm |access-date=November 23, 2015 |newspaper=Business Week |date=March 5, 2001 |title=Xerox: The Downfall. |url-status=dead |archive-url=https://web.archive.org/web/20151027103202/http://www.businessweek.com/2001/01_10/b3722001.htm |archive-date=October 27, 2015 }}</ref>

In 1979, Xerox purchased Western Union International (WUI) as the basis for its proposed ''Xerox Telecommunications Network'' (XTEN) for local-loop communications. However, after three years, in 1982, the company decided the idea was a mistake and sold its assets to [[MCI Communications|MCI]] at a loss.<ref>{{cite news|last=Strauss|first=Paul R.|title=Xerox at the Crossroads|url=https://books.google.com/books?id=7xNVAAAAMAAJ&pg=RA4-PA86|access-date=November 6, 2013|newspaper=Data Communications|date=September 1983|archive-date=January 3, 2014|archive-url=https://web.archive.org/web/20140103031940/http://books.google.com/books?id=7xNVAAAAMAAJ&lpg=RA4-PA86|url-status=live}}</ref>