Editing WHSmith (section)

===Since 2011===
[[File:Funky Pigeon.com shop, Leeds railway station (19th July 2014).JPG|thumb|upright|A WHSmith-owned Funky Pigeon shop at [[Leeds railway station]]]]
In April 2011, WHSmith agreed a deal with the legal services provider [[QualitySolicitors]] under which QualitySolicitors would place representatives in up to 500 of its UK branches.<ref>{{cite news|url=http://www.thelawyer.com/qualitysolicitors-to-put-desks-in-500-whsmith-branches/1007577.article|title=QualitySolicitors to put desks in 500 WH Smith branches|access-date=3 May 2012|publisher=The Lawyer|date=7 April 2011}}</ref><ref>{{cite news|url=https://www.nytimes.com/2011/10/29/business/selling-pieces-of-law-firms-to-investors.html?pagewanted=1&_r=2|title=Selling Pieces of Law Firms to Investors|access-date=3 May 2012|work=The New York Times|date=28 October 2011|first=John|last=Eligon}}</ref><ref>{{cite news|url=http://www.lawgazette.co.uk/news/qualitysolicitors-whsmith-tie|title=QualitySolicitors in WH Smith tie-up|access-date=3 May 2012|publisher=Law Society Gazette|date=7 April 2011|url-status=dead|archive-url=https://web.archive.org/web/20120121122632/http://www.lawgazette.co.uk/news/qualitysolicitors-whsmith-tie|archive-date=21 January 2012}}</ref> [[Past Times]] went into administration in January 2012, and the brand name was bought by WHSmith in March 2013.<ref>{{cite web|url=http://internetretailing.net/2013/04/past-times-website-taken-down-as-wh-smith-buys-the-brand/|title=Past Times website taken down as WH Smith buys the brand|work=InternetRetailing |date=12 April 2013|publisher=Internet Retailing|access-date=3 April 2015}}</ref>

In October 2013, WHSmith announced that it had bought the [[ModelZone]] brand and would sell products under this brand through existing WHSmith shops.<ref name=WHSmith-profit>{{cite web|last=Holland|first=Tiffany|title=WHSmith reveals full-year profit ahead of expectations|url=http://www.retail-week.com/sectors/general-merchandise/whsmith-full-year-profits-ahead-of-expectations/5053847.article|work=Retail Week|access-date=3 November 2013|date=10 October 2013}}</ref><ref name=WHSmith-Clarke>{{cite web|last=Creevy|first=Jennifer|title=WHSmith boss Steve Clarke: "Our numbers speak for themselves"|url=http://www.retail-week.com/sectors/general-merchandise/whsmith-boss-steve-clarke-our-numbers-speak-for-themselves/5053873.article|work=Retail Week|access-date=3 November 2013|date=10 October 2013}}</ref><ref name="twitter 13/11/13">[https://twitter.com/ModelZone/status/400607584123514880 Tweet by @ModelZone on 13/11/13], ''Twitter''. "9 more to open by 23/11/13 in the following locations- CARDIFF, CROYDON, GATESHEAD METRO, GLASGOW SAUCHIEHALL..."</ref> In October 2014, WHSmith announced as part of its preliminary statement that it was planning on extending its greetings card offering by launching the low-price brand ''Cardmarket'' on a trial basis. According to the statement, these trial shops would be in low rent areas and let to WHSmith under short-term leases.<ref>{{cite news|url=https://www.theguardian.com/business/2014/oct/16/whsmith-budget-greetings-cards-chain-cardmarket|title=WHSmith to launch standalone budget greetings cards chain|work=[[The Guardian]] |location=London|date=16 October 2014|access-date=3 April 2015}}</ref> The company announced in late 2018 that the trial of Cardmarket would be wound up, with the closure of the Cardmarket stores. This was in addition to the announcement of the closure for at least six WHSmith stores which were deemed economically unviable following a strategic business review.<ref>{{cite web|last=Rigby |first=Chloe |url=https://internetretailing.net/strategy-and-innovation/strategy-and-innovation/wh-smith-reviews-its-high-street-presence-and-closes-six-stores-18545 |title=WH Smith reviews its high street presence, and closes six stores – Strategy and Innovation |date=10 October 2018 |publisher=InternetRetailing |access-date=3 January 2019}}</ref>

Late in 2017, the company purchased Cult Pens, a UK-based online retailer of specialist pens, for an undisclosed amount.<ref>{{cite web |title=WHSmith buys Cult Pens |url=https://www.stationerymatters.news/home/news/whsmith-buys-cult-pens-54371 |website=Stationery Matters|date=31 January 2018 |access-date=4 September 2022}}</ref>

In 2018, WHSmith acquired the brand InMotion, the largest airport-based electronics retailer in the US. InMotion expanded to operate stores within UK airports including [[Heathrow Airport|Heathrow]], [[Manchester Airport|Manchester]] and [[Birmingham Airport|Birmingham]], as well as overseas in Spain and Australia.<ref>{{Cite web |title=WH Smith acquires InMotion for USD198m |url=https://www.privateequitywire.co.uk/2018/10/30/269999/wh-smith-acquires-inmotion-usd198m|publisher=Private Equity Wire|date=30 October 2018|access-date=4 September 2022 |url-status=live |archive-url=https://web.archive.org/web/20231124233056/https://www.privateequitywire.co.uk/wh-smith-acquires-inmotion-usd198m/ |archive-date= Nov 24, 2023 }}</ref>

In July 2020, WHSmith announced more than 150 redundancies at its head office, representing approximately 18% of the head office workforce.<ref>{{cite web|url=https://www.retailgazette.co.uk/blog/2020/07/150-office-jobs-whsmith-redundancy-consultation-bookstore-books/ |first1= Elias |last1=Jahshan |title=150 office jobs at risk as WH Smith begins redundancy consultations|date=2 July 2020|publisher=Retail Gazette|access-date=6 July 2020}}</ref> In November 2020, the company announced that, after a loss of £280 million, it had decided to close 25 stores in the country, noting that eight stores had been closed in 2019.<ref>{{Cite web|title=WH Smith to close 25 stores after falling to £280m loss|url=https://uk.finance.yahoo.com/news/coronavirus-covid-19-wh-smith-2020-results-sales-loss-store-closures-081548320.html|access-date=12 November 2020|website= Yahoo Finance UK |first1=Oscar |last1=Williams-Grut |date=12 November 2020 |language=en-GB}}</ref>

In August 2020, WHSmith launched a new flagship store in Terminal 2 at Heathrow Airport, in collaboration with Well, which features an in-house pharmacy.<ref>{{Cite web|date=30 August 2020|title=WHSmith unveils flagship store at Heathrow T2|url=https://www.businesstraveller.com/business-travel/2020/08/30/whsmith-unveils-flagship-store-at-heathrow-t2/|access-date=9 September 2020|website=Business Traveller |first1= Mark |last1=Caswell }}</ref>

WHSmith announced in June 2023 that it would not be opening any more stores on [[High Street]]s in the UK and would instead add stores in airports, railway stations and in the United States and Europe.<ref>{{Cite news |date=29 June 2023 |title=WH Smith won't open any more UK High Street stores |language=en-GB |work=[[BBC News]] |url=https://www.bbc.com/news/business-66043903 |first1= Leanna |last1=Byrne |access-date=20 July 2023}}</ref> Also in June, toy retailer [[Toys "R" Us]] announced plans to open nine concessions in WHSmith stores, marking the return of the brand's physical presence in the UK after its own stores closed in 2018.<ref>{{Cite web |date=1 Jun 2023 |agency= WHP Global  |title=WHSmith Set to Bring Toys"R"Us Back to the High Street for UK Shoppers This Summer |url=https://www.prnewswire.com/news-releases/whsmith-set-to-bring-toysrus-back-to-the-high-street-for-uk-shoppers-this-summer-301839203.html |access-date=20 July 2023 |website=PR Newswire |language=en}}</ref><ref>{{Cite web |last=Morgan |first=Aoife |date=1 June 2023 |title=Toys R Us returns to the high street with WHSmith concessions |url=https://www.retailgazette.co.uk/blog/2023/06/toys-r-us-whsmith/ |access-date=20 July 2023 |website=Retail Gazette |language=en-GB}}</ref>

In December 2023, the logo was changed as part of a rebranding trial. The changed stores, which included those in [[York]], [[Canterbury]] and [[Preston, Lancashire|Preston]], dropped the word "Smith" in favour of "WHS".<ref>{{Cite web |last=Williamson |first=Lucy |date=24 December 2023 |title=Kent WHSmith store changes logo - but people 'mistaking it for NHS' |url=https://www.kentlive.news/whats-on/shopping/kent-whsmith-store-changes-logo-8996635 |website=Kent Live |url-status=live |archive-url= https://archive.today/20240207223240/https://www.kentlive.news/whats-on/shopping/kent-whsmith-store-changes-logo-8996635 |archive-date= 7 February 2024 }}</ref>