Editing Vitamin (section)

===History of promotional marketing===
Once discovered, vitamins were actively promoted in articles and advertisements in ''[[McCall's]]'', ''[[Good Housekeeping]]'', and other media outlets.<ref name="Wendt" /> Marketers enthusiastically promoted [[cod-liver oil]], a source of vitamin D, as "bottled sunshine", and bananas as a "natural vitality food".<ref name="Yeast"/> They promoted foods such as [[yeast]] cakes, a source of B vitamins, on the basis of scientifically determined nutritional value, rather than taste or appearance.<ref name="Yeast">{{cite journal|author1=Price C|date=Fall 2015|title=The healing power of compressed yeast|url=https://www.sciencehistory.org/distillations/magazine/the-healing-power-of-compressed-yeast|journal=Distillations Magazine|volume=1|issue=3|pages=17–23|access-date=20 March 2018}}</ref> In 1942, when flour [[food fortification|enrichment]] with nicotinic acid began, a headline in the popular press said "Tobacco in Your Bread." In response, the Council on Foods and Nutrition of the [[American Medical Association]] approved of the [[Food and Nutrition Board]]'s new names ''niacin'' and ''niacin amide'' for use primarily by non-scientists. It was thought appropriate to choose a name to dissociate nicotinic acid from [[nicotine]], to avoid the perception that vitamins or niacin-rich food contains nicotine, or that cigarettes contain vitamins. The resulting name ''niacin'' was derived from ''{{strong|ni}}cotinic {{strong|ac}}id'' + ''vitam{{strong|in}}''.<ref>{{cite journal|title=Niacin and Niacin Amide| date=7 March 1942|volume=118|issue=10|doi=10.1001/jama.1942.02830100049011|journal=Journal of the American Medical Association|page=819}}</ref><ref>{{cite journal|title=Niacin and Nicotinic Acid|date=7 March 1942|volume=118|issue=10|doi=10.1001/jama.1942.02830100053014|journal=Journal of the American Medical Association|page=823}}</ref> Researchers also focused on the need to ensure adequate nutrition, especially to compensate for what was lost in the manufacture of [[processed foods]].<ref name="Wendt" /> 

Robert W. Yoder is credited with first using the term ''vitamania'', in 1942, to describe the appeal of relying on nutritional supplements rather than on obtaining vitamins from a varied diet of foods. The continuing preoccupation with a healthy lifestyle led to an obsessive consumption of vitamins and multi-vitamins, the beneficial effects of which are questionable.<ref name="Price" /> As one example, in the 1950s, the [[Wonder Bread]] company sponsored the [[Howdy Doody]] television show, with host [[Buffalo Bob Smith]] telling the audience, "Wonder Bread builds strong bodies 8 ways", referring to the number of [[Food additive|added nutrients]].<ref>{{cite web| url=https://americacomesalive.com/wonder-bread/| title=Wonder Bread: The Most Famous White Bread| vauthors = Kelly K | date= 27 October 2021| access-date=26 February 2022| website=America Comes Alive}}</ref>