Editing Video on demand (section)

=== Transactional ===
Transactional video on demand (TVOD) is a distribution method by which customers pay for each piece of video-on-demand content.<ref name="Kehoe">{{Cite web|title = VOD Rights Models|url = http://indiefilmplace.com/2013/10/20/video-on-demand-rights-models/|access-date = 9 December 2015|first = Keith|last = Kehoe|archive-date = 18 December 2015|archive-url = https://web.archive.org/web/20151218163351/http://indiefilmplace.com/2013/10/20/video-on-demand-rights-models/|url-status = dead}}</ref> For example, a customer would pay a fee for each movie or TV show that they watch. TVOD has two sub-categories: [[electronic sell-through]] (EST), by which customers can permanently access a piece of content once purchased via the Internet; and download to rent (DTR), by which customers can access the content for a limited time upon renting.<ref name="Kehoe"/><ref>{{Cite web|url = https://www.linkedin.com/pulse/understand-svod-tvod-avod-terms-business-models-streaming-mads-kaysen|title = Understand the "SVOD", "TVOD" and "AVOD" terms and business models of streaming services like Netflix|date = 24 August 2015|access-date = 9 December 2015|publisher = LinkedIn|last = Kaysen|first = Mads|archive-date = 8 March 2021|archive-url = https://web.archive.org/web/20210308183945/https://www.linkedin.com/pulse/understand-svod-tvod-avod-terms-business-models-streaming-mads-kaysen|url-status = live}}</ref> Examples of TVOD services include the Apple [[iTunes]] Store and the [[Google Play]] Store, as well as VOD rental services offered through [[multichannel television]] (i.e., cable or satellite) providers.