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=== Reception of media coverage === Shortly after its release, the [[World Resources Institute]] and [[World Wide Fund for Nature]] published a nine-point critique of Lomborg's work and credentials specifically targeted at journalists, advising them to "proceed with caution" in their coverage of the book.<ref>{{Cite web |date=2001 |title=Nine things journalists should know about The Skeptical Environmentalist |url=http://pubs.wri.org/pubs_content_text.cfm?ContentID=697 |url-status=dead |archive-url=https://web.archive.org/web/20070704002947/http://pubs.wri.org/pubs_content_text.cfm?ContentID=697 |archive-date=4 July 2007 |access-date=2024-04-30 |website=[[World Resources Institute]]}}</ref> One critical article, "The Skeptical Environmentalist: A Case Study in the Manufacture of News", attributes the book's media success to its initial, influential supporters, who linked its message to a European visit from United States president [[George W. Bush]].<ref name=":3">{{Cite web |last=Kreidler |first=Marc |date=2003-01-23 |title=The Skeptical Environmentalist: A Case Study in the Manufacture of News |url=https://skepticalinquirer.org/exclusive/skeptical-environmentalist-a-case-study-in-the-manufacture-of-news/ |url-status=live |archive-url=https://web.archive.org/web/20210510142440/https://skepticalinquirer.org/exclusive/skeptical-environmentalist-a-case-study-in-the-manufacture-of-news/ |archive-date=10 May 2021 |access-date=2022-09-13 |website=[[Skeptical Inquirer]] |language=en-US}}</ref> {{Quote box | quote = News of the pending book first appeared in the UK in early June of 2001 when a ''[[The Sunday Times|Sunday Times]]'' article by Nayab Chohan featured an advanced report of claims made by Lomborg that [[Air pollution in the United Kingdom|London's air]] was cleaner than at any time since 1585. Headlined "Cleanest London Air for 400 Years," the publicity hook was both local and timely, as the tail end of the article linked the book's questioning of the [[Kyoto Protocol|Kyoto climate change protocol]] to U.S. president [[George W. Bush]]'s visit the same week to Europe, and Bush's controversial opposition to the treaty. The'' [[The Times|Times]] ''followed up the report the next day with a news article further detailing the book's Kyoto protocol angle. With ''The Times'' reports, Lomborg and his claims had made the Anglo media agenda. As is typically the case, other media outlets followed the reporting of the elite newspaper. Articles pegging the claims of ''The Skeptical Environmentalist'' to Bush's European visit ran later that week in the U.K's ''[[Daily Express|The Express]]'' and ''[[The Daily Telegraph|Daily Telegraph]]'', and Canada's ''[[Toronto Star]]''.<ref name=":3" /> | author = Marc Kreider | source = ''[[Skeptical Inquirer]]'' | align = right }} Richard C. Bell, writing for [[Worldwatch Institute|Worldwatch]] argued that many reviews in prominent publications were written by individuals with prior association with Lomborg, "instead of seeking scientists with a critical perspective." In ''[[The Wall Street Journal]]'', a review was published by the [[Competitive Enterprise Institute]]'s [[Ronald Bailey]], someone "who had earlier written a book called The True State of the World, from which much of Lomborg's claims were taken." Bell also criticized the ''[[The Washington Post|Washington Post]]'', whose Sunday Book World assigned the book review to [[Denis Dutton]], identified as "a professor of philosophy who lectures on the dangers of pseudoscience at the science faculties of the [[University of Canterbury]] in New Zealand", and the editor of the web site [[Arts and Letters Daily]]. Bell noted that "The ''Post'' did not tell its readers that Dutton's web site features links to the [[Global Climate Coalition]], an anti-Kyoto consortium of [[Energy Lobby|oil and coal businesses]], and to the messages of Julian Simon—the man whose [[climate change denial|denial]] that global warming was occurring apparently gave Lomborg the idea for his book in the first place."<ref>{{Cite web |last=Bell |first=Richard C. |date=15 February 2002 |title=Commentary: Media Sheep |url=http://www.worldwatch.org/node/538 |url-status=dead |archive-url=https://web.archive.org/web/20100802101431/http://www.worldwatch.org/node/538 |archive-date=2010-08-02 |access-date=2010-09-07 |website=[[Worldwatch Institute]]}}</ref>
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