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==Promotion== Columbia was very careful about publicizing the picture. ''Motion Picture Herald'' reported four considerations: modern audiences didn't know Jolson; his songs were now dated; his still-familiar blackface characterizations might not be well received in certain parts of America; and the film's leading man was unknown to many audiences. Columbia addressed these problems by issuing two sets of advertising -- one "neutral" set, showing the Jolson figure in silhouette, and one set for general release after the first engagements, including Larry Parks's likeness and calling attention to the critics' rave reviews. As the release date approached, Columbia arranged advertising tie-ups with a new [[Decca Records]] album of Jolson favorites, and promoted the film in radio commercials.<ref>''Motion Picture Herald'', "Columbia History Made by ''Jolson''", Mar. 15, 1947, p. 26.</ref> Immediately before the film's release, Columbia received a tremendous boost when the American Veterans' Committee in New York gave Al Jolson a testimonial dinner, well attended by current celebrities and broadcast nationally on radio.<ref>''Showmen's Trade Review'', Jan. 18, 1947, p. 20.</ref>
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