Editing The Beano (section)

===Move to full colour (1988–present)===
{{more information|#Merchandise}}
''The Beano'' began to advertise outside of DC Thomson's products in 1988 in order to keep both it and ''The Dandy'' "[[Allowance (money)#Children|pocket money]]" cheap,{{sfnp|''History of The Beano''|2008|p=249}} beginning with issue 2407.<ref>{{Cite magazine|title=The Beano|date=1988-09-03|magazine=The Beano|publisher=D.C. Thomson & Co. Ltd.|issue=2407|editor-last=Kerr|editor-first=Euan}}</ref> Issue 2674 in 1993 was the first issue to feature every page in colour.<ref>{{Cite magazine|title=[The Beano]|date=1993-10-16|magazine=The Beano|publisher=D.C. Thomson & Co. Ltd.|issue=2674|editor-last=Kerr|editor-first=Euan}}</ref>

A notable revamp was the 50th birthday issue, which had an abnormally larger page count with more coloured sections and printed on wider sheets. A decade later, issues gained eight extra pages with computer-based art. In the 21st century, there were seven changes within a five-year span: logo updates, fonts assigned for certain design roles,{{refn|group="Note"|New headline fonts were introduced (CCZoinks), circa 2007; the balloon font was also changed to Cloudsplitter by [[Blambot]].}} and the magazine started using glossy paper.

From issue 3442 in 2008 (and as of 2020), the day the comic was released was changed to Wednesday.<ref>{{Cite magazine|title=Roger the Dodger in... Dodge SOLO! A Beanotown story|date=2018-05-26|magazine=Beano|publisher=D.C. Thomson & Co. Ltd.|issue=3936|editor-last=Anderson|editor-first=John|publication-date=2018-05-23}}</ref><ref>{{Cite magazine|title=Fame at Last!|date=2019-08-03|magazine=Beano|publisher=DC Thomson|issue=3996|publication-date=31 July 2019|editor-last=Anderson|editor-first=John}}</ref><ref>{{Cite magazine|title=Banana Banned!|date=2018-06-23|magazine=Beano|publisher=DC Thomson|publication-date=2018-06-20|issue=3940}}</ref><ref>{{cite news |last1=Stringer |first1=Lew |title=Lew Stringer Comics: Rasher Returns |url=http://lewstringercomics.blogspot.com/2014/01/rasher-returns.html |work=Lew Stringer Comics |date=29 January 2014 |quote=The Beano is published every Wednesday, priced £2 for 36 full colour pages. |access-date=18 July 2021 |archive-date=11 July 2021 |archive-url=https://web.archive.org/web/20210711234254/http://lewstringercomics.blogspot.com/2014/01/rasher-returns.html |url-status=live }}</ref><ref>{{cite news |last1=Stringer |first1=Lew |title=Lew Stringer Comics: BIG EGGO returns to the BEANO! |url=http://lewstringercomics.blogspot.com/2018/03/big-eggo-returns-to-beano.html |work=Lew Stringer Comics |date=3 March 2018 |quote=See the first new Big Eggo strip in Beano No.3925, on Wednesday 7th March 2018. |access-date=18 July 2021 |archive-date=14 July 2021 |archive-url=https://web.archive.org/web/20210714104618/http://lewstringercomics.blogspot.com/2018/03/big-eggo-returns-to-beano.html |url-status=live }}</ref><ref>{{cite news |last1=Parkinson |first1=Nigel |title=D C Thomson day again |url=https://nigelparkinsoncartoons.blogspot.com/2011/09/d-c-thomson-day-again.html |work=Nigel Parkinson CARTOONS |date=28 September 2011 |access-date=18 July 2021 |archive-date=11 July 2021 |archive-url=https://web.archive.org/web/20210711203328/http://nigelparkinsoncartoons.blogspot.com/2011/09/d-c-thomson-day-again.html |url-status=live }}</ref>

Outside of the magazine, ''Beano''{{'}}s brand expanded into a multimedia franchise. Theme park tie-ins, a website, spin-off magazines, and animated television programmes starring the popular comic characters (several for Dennis the Menace) became common, keeping ''The Beano'' in popular culture. The turn of the millennium began a sales decline and led to friendly rival ''The Dandy'' being discontinued in 2012. Eventually, ''The Beano'' recovered after the creation of its magazine subscription service, which also shipped internationally.