Editing Teradata (section)

===Big data===
Teradata began to use the term "[[big data]]" in 2010. CTO [[Stephen Brobst]] attributed the rise of big data to "new media sources, such as [[social media]]."<ref>{{cite web|last=Salah-Ahmed|first=Amira|title=One-on-One with Teradata's CTO Stephen Brobst|url=http://thedailynewsegypt.com/it-a-telecom/one-on-one-with-teradatas-cio-stephen-brobst.html|date=May 4, 2011|work=The Daily Egypt News|access-date=December 13, 2011}}</ref> The increase in semi-structured and [[unstructured data]] gathered from online interactions prompted Teradata to form the "Petabyte club" in 2011 for its heaviest big data users.<ref name="Grant">{{cite web|last=Grant|first=Ian|title=Big data boosts Teradata growth|url=http://www.computerweekly.com/Articles/2011/04/11/246287/Big-data-boosts-Teradata-growth.htm|date=April 11, 2011|work=Computer Weekly|access-date=December 13, 2011}}</ref>

The rise of big data resulted in many traditional data warehousing companies updating their products and technology.<ref>{{cite web|last=Miniman|first=Stuart|title=The Emerging Big Data Vendor Ecosystem|url=http://wikibon.org/wiki/v/The_Emerging_Big_Data_Vendor_Ecosystem|date=March 28, 2011|publisher=Wikibon|access-date=December 13, 2011}}</ref> For Teradata, big data prompted the acquisition of [[Aster Data Systems]] in 2011 for the company's [[MapReduce]] capabilities and ability to store and analyze semi-structured data.<ref>{{cite web|last=Kanaracus|first=Chris|title=Teradata Buys Aster Data, Boosts "Big Data" Wares|url=http://www.cio.com/article/672663/Teradata_Buys_Aster_Data_Boosts_big_Data_Wares|date=March 3, 2011|publisher=CIO|access-date=December 13, 2011|archive-date=June 3, 2013|archive-url=https://web.archive.org/web/20130603034643/http://www.cio.com/article/672663/Teradata_Buys_Aster_Data_Boosts_big_Data_Wares|url-status=dead}}</ref>