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==Social impact research== Direct person-to-person communication includes non-verbal cues expressed in facial and other bodily articulation, that cannot be transmitted in traditional voice telephony. [[Video telephony]] restores such interactions to varying degrees. Social Context Cues Theory is a model to measure the success of different types of communication in maintaining the non-verbal cues present in face-to-face interactions. The research examines many different cues, such as the physical context, different facial expressions, body movements, tone of voice, touch and smell. Various communication cues are lost with the usage of the telephone. The communicating parties are not able to identify the body movements, and lack touch and smell. Although this diminished ability to identify social cues is well known, Wiesenfeld, Raghuram, and Garud point out that there is a value and efficiency to the type of communication for different tasks.<ref>{{cite web |title=Benefits of Installing IP Telephony |date=11 January 2025 |url=https://alfuzail.com/blog/benefits-of-installing-ip-telephony/ |access-date=8 Feb 2025}}</ref> They examine work places in which different types of communication, such as the telephone, are more useful than face-to-face interaction. The expansion of communication to mobile telephone service has created a different filter of the social cues than the [[land-line]] telephone. The use of instant messaging, such as ''texting'', on mobile telephones has created a sense of community.<ref>{{Cite journal|last1=Mesch|first1=Gustavo S.|last2=Talmud|first2=Ilan|last3=Quan-Haase|first3=Anabel|date=2012-09-01|title=Instant messaging social networks: Individual, relational, and cultural characteristics|journal=Journal of Social and Personal Relationships|language=en|volume=29|issue=6|pages=736β759|doi=10.1177/0265407512448263|s2cid=144874874 |issn=0265-4075}}</ref> In ''The Social Construction of Mobile Telephony'' it is suggested that each phone call and text message is more than an attempt to converse. Instead, it is a gesture which maintains the social network between family and friends. Although there is a loss of certain social cues through telephones, mobile phones bring new forms of expression of different cues that are understood by different audiences. New language additives attempt to compensate for the inherent lack of non-physical interaction. Another social theory supported through telephony is the Media Dependency Theory. This theory concludes that people use media or a resource to attain certain goals. This theory states that there is a link between the media, audience, and the large social system.<ref>{{Cite web | url=http://communicationtheory.org/media-dependency-theory/ |title = Media Dependency Theory|date = 2012-02-12}}</ref> Telephones, depending on the person, help attain certain goals like accessing information, keeping in contact with others, sending quick communication, entertainment, etc.
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