Editing Takeover (section)

=== Backflip takeover ===
A ''backflip takeover'' is any sort of takeover in which the acquiring company turns itself into a [[subsidiary]] of the purchased company. This type of takeover can occur when a larger but less well-known company purchases a struggling company with a very well-known brand. Examples include:
* The [[Texas Air Corporation]] takeover of [[Continental Airlines]] but taking the Continental name as it was better known. 
* The SBC takeover of the ailing [[AT&T]] and subsequent rename to AT&T.<ref>{{Cite web |title=SBC completes purchase of AT&T |date=18 November 2005 |url=https://www.nbcnews.com/id/wbna10100350 |access-date=2022-06-15 |publisher=NBC News }}</ref>
* Westinghouse's 1995 purchase of CBS and 1997 renaming to [[CBS Corporation]], with [[Westinghouse Licensing Corporation|Westinghouse]] becoming a brand name owned by the company.
* [[NationsBank]]'s takeover of the [[Bank of America]], but adopting Bank of America's name.
* Norwest purchased [[Wells Fargo]] but kept the latter due to its name recognition and historical legacy in the American West.
* [[Interceptor Entertainment|Interceptor Entertainment's]] acquisition of [[3D Realms]], but kept the name 3D Realms.
* Nordic Games buying [[THQ]] assets and trademark and renaming itself to [[THQ Nordic]].
* Infogrames Entertainment, SA becoming [[Atari SA]].
* The Avago Technologies takeover of [[Broadcom Corporation]] and subsequent rename to [[Broadcom Inc.]]
* [[Overkill Software]]'s takeover of [[Starbreeze Studios|Starbreeze]].<ref name="eg starbreeze">{{cite news | url = https://www.eurogamer.net/articles/2019-01-28-the-fall-of-swedish-game-wonder-starbreeze | title = The fall of Starbreeze |first =Wesley | last= Yin-Poole | date = 28 January 2019 | access-date = 28 January 2019 | work = [[Eurogamer]] }}</ref>