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==Symbolic value== Symbols can carry symbolic value in three primary forms: Ideological, comparative, and isomorphic.<ref name='Annals'>{{Cite journal | last1 = Schnackenberg | first1 = Andrew K. | last2 = Bundy | first2 = Jonathan | last3 = Coen | first3 = Corinne | last4 = Westphal | first4 = James | title = Capitalizing on Categories of Social Construction: A Review and Integration of Organizational Research on Symbolic Management Strategies | journal = Academy of Management Annals | volume = 13 | issue = 2 | pages = 375β413 | doi = 10.5465/annals.2017.0096 | year = 2019 | s2cid = 150656804 }}</ref> Ideological symbols such as religious and state symbols convey complex sets of beliefs and ideas that indicate "the right thing to do". Comparative symbols such as prestigious office addresses, fine art, and prominent awards indicate answers to questions of "better or worse" and "superior or inferior". Isomorphic symbols blend in with the surrounding cultural environment such that they enable individuals and organizations to conform to their surroundings and evade social and political scrutiny. Examples of symbols with isomorphic value include wearing a professional dress during business meetings, shaking hands to greet others in the West, or [[bowing]] to greet others in the East. A single symbol can carry multiple distinct meanings such that it provides multiple types of symbolic value.<ref name='Annals'/>
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