Editing Super Bowl I (section)

===Pregame news and notes===
Many people considered it fitting that the Chiefs and the Packers would be the teams to play in the first-ever AFL–NFL World Championship Game. Chiefs owner [[Lamar Hunt]] had founded the AFL, while Green Bay was widely considered one of the best teams in NFL history (even if they could not claim to be founding members of their league, as the Packers joined the NFL in 1921, a year after the league's formation). Lombardi was under intense pressure from the entire NFL to make sure the Packers not only won the game but preferably won big to demonstrate the superiority of the NFL. CBS announcer [[Frank Gifford]], who interviewed Lombardi before the game, said Lombardi was so nervous, "he held onto my arm and he was shaking like a leaf. It was incredible."<ref name=Herskowitz>Mickey Herskowitz, "Winning the Big I," ''The Super Bowl: Celebrating a Quarter-Century of America's Greatest Game''. Simon & Schuster, 1990 {{ISBN|0-671-72798-2}}</ref> The Chiefs saw this game as an opportunity to show they were good enough to play against any NFL team. One player who was looking forward to competing in this game was Len Dawson, who had spent three years as a backup in the NFL before joining the Chiefs. However, the Chiefs were also nervous. Linebacker [[E. J. Holub]] said, "the Chiefs were scared to death. Guys in the tunnel were throwing up."<ref name=rappoport /><ref name=Herskowitz/>

In the week before the game, Chiefs cornerback [[Fred Williamson|Fred "The Hammer" Williamson]] garnered considerable publicity by boasting he would use his "hammer" – forearm blows to the head – to destroy the Packers' receivers, stating, "Two hammers to (Boyd) Dowler, one to (Carroll) Dale should be enough."<ref>{{cite web|last1=Kevin Jackson, Jeff Merron & David Schoenfield|title=100 Greatest Super Bowl Moments|url=https://www.espn.com/page2/s/superbowlmoments50.html|website=ESPN|access-date=June 9, 2015|archive-date=April 7, 2015|archive-url=https://web.archive.org/web/20150407073003/http://espn.go.com/page2/s/superbowlmoments50.html|url-status=live}}</ref>

The Packers practiced at [[Harder Stadium|UC Santa Barbara]], and the Chiefs at [[Veterans Memorial Stadium (Long Beach)|Veterans Field]] in [[Long Beach, California|Long Beach]].<ref name="pctrsb">{{Cite news |date=January 5, 1967 |title=Green Bay to train at San. Barbara |url=https://news.google.com/newspapers?id=wcZaAAAAIBAJ&sjid=lWwDAAAAIBAJ&pg=2732%2C892915 |work=Pittsburgh Post-Gazette |page=20 |agency=Associated Press |via=Google News |archive-date=February 27, 2024 |access-date=November 30, 2022 |archive-url=https://web.archive.org/web/20240227170710/https://news.google.com/newspapers?id=wcZaAAAAIBAJ&sjid=lWwDAAAAIBAJ&pg=2732%2C892915 |url-status=live }}</ref>

The temperature was mild with clear skies. 

The two teams played with their respective footballs from each league; the Chiefs' offense used the AFL ball, the slightly narrower and longer [[Spalding (company)#Products|J5V]] by [[Spalding (sports equipment)|Spalding]], and the Packers played with the NFL ball, "[[Ball (gridiron football)#"The Duke"|The Duke]]" by [[Wilson Sporting Goods|Wilson]].<ref name=beschloss>{{cite news|last1=Beschloss|first1=Michael|title=Before the Bowl Was Super|url=https://www.nytimes.com/2015/01/25/sports/before-the-bowl-was-super.html?_r=0&abt=0002&abg=1|access-date=June 9, 2015|work=The New York Times|date=January 24, 2015|archive-date=January 14, 2018|archive-url=https://web.archive.org/web/20180114073638/https://www.nytimes.com/2015/01/25/sports/before-the-bowl-was-super.html?_r=0&abt=0002&abg=1|url-status=live}}</ref>

The AFL's two-point [[Conversion (gridiron football)|conversion]] rule was not in force; the NFL added the two-point conversion in {{nfly|1994}} and it was first used in the Super Bowl ([[Super Bowl XXIX|XXIX]]) that season, in January 1995.<ref>{{Cite web |title=Super Bowl XXIX - San Diego Chargers vs. San Francisco 49ers - January 29th, 1995 |url=https://www.pro-football-reference.com/boxscores/199501290sdg.htm |url-status=live |archive-url=https://web.archive.org/web/20180731093148/https://www.pro-football-reference.com/boxscores/199501290sdg.htm |archive-date=July 31, 2018 |access-date=2024-06-15 |website=Pro-Football-Reference.com |language=en}}</ref>

This was the only Super Bowl where the numeric yard markers were five yards apart, rather than ten as is customary today. In&nbsp;{{nfly|1972}}, marking yard lines ending in&nbsp;"5" was disallowed in the NFL in order to standardize field markings.<ref>{{Cite web |url=http://media.gettyimages.com/photos/football-super-bowl-i-overall-view-of-stadium-and-field-before-bay-picture-id139021040 |title=Archived copy |access-date=February 10, 2016 |archive-date=February 17, 2016 |archive-url=https://web.archive.org/web/20160217023556/http://media.gettyimages.com/photos/football-super-bowl-i-overall-view-of-stadium-and-field-before-bay-picture-id139021040 |url-status=live }}</ref> It was also the last professional gridiron game ever played with double-support goalposts. The&nbsp;[[Goal (sports)#Gridiron football|"slingshot" goalpost]], with a single support, had made its debut a few weeks before Super Bowl I in the [[1966 CFL season|1966 CFL playoffs]]. It became standard across all three professional leagues then operating in {{nfly|1967}}.

Tickets for this game were priced at twelve, ten, and six [[United States dollar|dollars]], which was equivalent to $109, $90, and $55 in 2023 when adjusted for inflation.<ref name=ducats>{{cite news |url=https://news.google.com/newspapers?id=GEgwAAAAIBAJ&sjid=y0kDAAAAIBAJ&pg=7093%2C1034867 |work=Deseret News |location=(Salt Lake City, Utah) |agency=UPI |last=St. Amant |first=Joe |title=Super Bowl ducats hit counter |date=January 5, 1967 |page=D2}}</ref><ref>{{Cite web |last=Al-Khateeb |first=Zac  |date=February 12, 2023 |title=How much are Super Bowl tickets 2023? Prices plummet after nearing record-high |url=https://www.sportingnews.com/us/nfl/news/how-much-super-bowl-tickets-2023-prices/ec6oikbmbbkoqq1hqynyzoek |access-date=December 25, 2023 |website=Sporting News |language=en-us}}</ref>