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==Beginning== [[File:Mounted policemen watch a Vietnam War protest march in San Francisco, April 1967.jpg|thumb|''[[Spring Mobilization against the War in Vietnam]]'' march, from Second and Market Street to [[Kezar Stadium]], looking towards [[San Francisco City Hall|City Hall]], on Fulton Street, in [[San Francisco]], on [[National Mobilization Committee to End the War in Vietnam#April 15, 1967, demonstrations|April 15, 1967]]<ref name="CHS-SoL-Vietnam">{{cite web |title=Vietnam |url=https://summerof.love/vietnam-summer-love/ |website=SummerOf.Love |publisher=CHS |access-date=18 May 2022 |date=14 April 2017}}</ref><ref name="lib.berkeley.edu-Spring-Mobilization">{{cite web |last1=Goldsmith |first1=Julie |title=Arrival of the Mobe |url=https://update.lib.berkeley.edu/2017/04/14/arrival-of-the-mobe/ |website=UC Berkeley Library Update |access-date=18 May 2022 |date=14 April 2017}}</ref><ref name="foundsf-antiwar-March-1967-04-15">{{cite web |title=1967 Antiwar March |url=https://www.foundsf.org/index.php?title=File:SF-antiwar-March.jpg |website=Found SF |access-date=18 May 2022 |quote=Anti-Vietnam war demonstrators fill Fulton Street in San Francisco on April 15, 1967. The five-mile march through the city would end with a peace rally at Kezar Stadium. In the background is San Francisco City Hall. (AP Photo)}}</ref><ref>{{cite web |title=Vietnam War Protest March to Kezar Stadium |url=https://diva.sfsu.edu/collections/sfbatv/bundles/215304 |website=[[Bay Area Television Archive]] |access-date=18 May 2022}}</ref><ref name="sfmuseum-rock-1965-1969">{{cite web |title=Chronology of San Francisco Rock 1965β1969 |url=https://sfmuseum.org/hist1/rock.html |website=sfmuseum.org |access-date=18 May 2022}}</ref>]] ===Youth arrivals=== [[College#Origin of the U.S. usage|College]] students, [[High school (North America)|high school]] students, and [[Runaway (dependent)|runaways]] began streaming into the Haight during the [[spring break]] of 1967. [[John F. Shelley]], the then-[[Mayor of San Francisco]] and the [[San Francisco Board of Supervisors]],<ref name="selvin-SoL"/> determined to stop the influx of young people once schools ended for the summer, unwittingly brought additional attention to the scene, and a series of articles in the ''[[San Francisco Examiner]]'' and ''[[San Francisco Chronicle]]'' alerted the national media to the hippies' growing numbers.{{citation needed|date=May 2022}} By spring, some Haight-Ashbury organizations including [[Diggers (theater)|Diggers]] theater and about 25 residents<ref name="Helms-SummerOfLove-About">{{cite web |last1=Helms |first1=Chet |author1-link=Chet Helms |title=About this event... |url=http://www.summeroflove.org/event.html |website=SummerOfLove.org |access-date=18 May 2022}}</ref> responded by forming the ''Council of the Summer of Love'', giving the event a name.<ref name="PBS timeline"/><ref name="CHS-SoL-1967-04-06">{{cite web |title=#Onthisday In 1967, The Words "Summer Of Love" Were First Used In The San Francisco Chronicle |url=https://summerof.love/onthisday-1967-words-summer-love-first-used-san-francisco-chronicle/ |website=Summer of Love |publisher=[[California Historical Society]] |access-date=18 May 2022 |date=6 April 2017}}</ref> <blockquote>"You only had to walk out your door to join the fun"β[[Mike Lafavore]]<!-- Michael J. Lafavore (born April 28, 1952) Deering High School; University of Maine; --><ref name="aarp-summer-of-love">{{cite news |last1=Love |first1=Robert |title=A Look Back at the Summer of Love |url=https://www.aarp.org/politics-society/history/info-2017/remembering-the-summer-of-love-50th-anniversary.html |access-date=18 May 2022 |work=[[AARP]] |language=english}}</ref></blockquote> ===Popularization=== The media's coverage of hippie afflux in the Haight-Ashbury drew the attention of youth from all over America. [[Hunter S. Thompson]] termed the district "Hashbury" in ''[[The New York Times Magazine]]''. On February 6, 1967, [[Newsweek]] printed a four-page four-color article titled "Dropouts on a Mission".<ref name="sfchronicle-phrase-SoL">{{cite news |last1=Whiting |first1=Sam |title=Tracing the lineage of the phrase "Summer of Love" |url=https://www.sfchronicle.com/music/article/Tracing-the-lineage-of-the-phrase-Summer-of-10987734.php |access-date=18 May 2022 |work=[[San Francisco Chronicle]] |date=10 March 2017 |location=[[San Francisco]]}}</ref> On March 17, 1967, [[Time (magazine)|''Time'']] magazine printed an article "Love on Haight".<ref name="sfchronicle-phrase-SoL"/> On June 6, 1967, ''[[Newsweek]]'' printed "The Hippies are Coming".<ref name="sfchronicle-phrase-SoL"/> The activities in the area were reported almost daily.<ref>T. Anderson, ''The Movement and the Sixties: Protest in America from Greensboro to Wounded Knee'', (Oxford University Press, 1995), p. 174.</ref> The event was also reported by the counterculture's own media, particularly the ''San Francisco Oracle'', the pass-around readership of which is thought to have exceeded a half-million people that summer,<ref>{{cite web |url=https://www.pbs.org/wgbh/amex/love/sfeature/oracle.html |title=Summer of Love: Underground News |access-date=May 15, 2007 |work=PBS American Experience companion website |archive-date=October 14, 2007 |archive-url=https://web.archive.org/web/20071014103317/http://www.pbs.org/wgbh/amex/love/sfeature/oracle.html |url-status=dead }}</ref> and the ''[[Berkeley Barb]]''. The media's reportage of the "counterculture" included other events in California, such as the [[Fantasy Fair and Magic Mountain Music Festival]] in Marin County and the [[Monterey Pop Festival]], both during June 1967. As many as 40,000 people may have attended the Magic Mountain festival.<ref>Shannon, Bob (2009). Turn It Up! American Radio Tales 1946β1996. austrianmonk publishing. p. 310. ISBN 978-1-61584-545-3.</ref> At Monterey, approximately 30,000 people gathered for the first day of the music festival, with the number increasing to 60,000 on the final day.<ref>T. Anderson, ''The Movement and the Sixties: Protest in America from Greensboro to Wounded Knee'', (Oxford University Press, 1995), p. 175.</ref> Additionally, media coverage of the Monterey Pop Festival facilitated the Summer of Love as large numbers of hippies traveled to California to hear favorite bands such as [[the Who]], [[Grateful Dead]], [[the Animals]], [[Jefferson Airplane]], [[Quicksilver Messenger Service]], [[the Jimi Hendrix Experience]], [[Otis Redding]], [[the Byrds]], and [[Big Brother and the Holding Company]] featuring [[Janis Joplin]].<ref>T. Gitlin, ''The Sixties: Years of Hope, Days of Rage'', (New York, 1993), pp. 215β217.</ref> ==="San Francisco (Be Sure to Wear Flowers in Your Hair)"=== The musician [[John Phillips (musician)|John Phillips]] of the band [[the Mamas & the Papas]] wrote the song "[[San Francisco (Be Sure to Wear Flowers in Your Hair)]]" for his friend [[Scott McKenzie]]. It served to promote both the [[Monterey Pop Festival]] that Phillips was helping to organize, and to popularize the [[flower children]] of San Francisco.<ref>{{cite book |url= https://books.google.com/books?id=sRi0nUYmYfMC&pg=PA225 |title=Dream a Little Dream of Me: The Life of 'Mama' Cass Elliot |author=Eddi Fiegel |pages=225β226|access-date=August 5, 2013|isbn=9780330487511 |year=2006 |publisher=Pan Books }}</ref> Released on May 13, 1967, the song was an instant success. By the week ending July 1, 1967, it reached number four on the [[Billboard Hot 100|''Billboard'' Hot 100]] in the United States, where it remained for four consecutive weeks.<ref>{{cite book |title= The Billboard Book of Top 40 Hits: Eighth Edition |last=Whitburn |first=Joel |author-link=Joel Whitburn |year=2004 |publisher=Record Research |page=415}}</ref> Meanwhile, the song charted at number one in the United Kingdom and much of Europe. The single is purported to have sold more than 7 million copies worldwide.<ref>{{cite web|url=http://kearth101.radio.com/2011/08/05/did-you-you-san-francisco-be-sure-to-wear-flowers-in-your-hair-by-scott-mckenzie/|archive-url=https://web.archive.org/web/20110816065313/http://kearth101.radio.com/2011/08/05/did-you-you-san-francisco-be-sure-to-wear-flowers-in-your-hair-by-scott-mckenzie/|url-status=dead|archive-date=August 16, 2011|title=Did You You: "San Francisco (Be Sure to Wear Flowers in Your Hair)" By Scott McKenzie|publisher=[[CBS Radio]]|last=Carson|first=Jim|date=August 5, 2011|access-date=February 24, 2012}}</ref>
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