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=== 2000–2008: ''Adaptation'' and ''Jackass'' === Jonze returned to video directing in 2000, helming the video for the song "[[Wonderboy (Tenacious D song)|Wonderboy]]" by the comedy duo [[Tenacious D]].<ref>{{cite magazine|last1=Willman|first1=Chris|title=Tenacious D's Date with Spike Jonze|url=https://ew.com/article/2001/09/14/tenacious-ds-date-spike-jonze/|magazine=[[Entertainment Weekly]]|access-date=March 20, 2018|date=September 14, 2001}}</ref> Along with [[Johnny Knoxville]] and childhood friend [[Jeff Tremaine]], Jonze co-created, executive produced and occasionally appeared in the television series ''[[Jackass (franchise)|Jackass]]'' in 2000, which aired on MTV for three seasons until 2002.<ref>{{cite news|last1=Anne Hughes|first1=Sarah|title=Johnny Knoxville, Spike Jonze pen emotional tributes to Ryan Dunn|url=https://www.washingtonpost.com/blogs/celebritology/post/johnny-knoxville-spike-jonze-pen-emotional-tributes-to-ryan-dunn/2011/06/27/AGrDvnnH_blog.html|newspaper=[[The Washington Post]]|access-date=March 15, 2018|date=June 27, 2011}}</ref> The show featured a group of people performing dangerous stunts and pranks on each other. At the request of [[Al Gore]]'s [[Al Gore presidential campaign, 2000|presidential campaign in 2000]], Jonze directed a short video about Gore at his home. The video was shown at the [[Democratic National Convention]].<ref>{{cite magazine|last1=Crouch|first1=Ian|title="Mitt," Al Gore, and Our Identification With Presidential Losers|url=https://www.newyorker.com/news/news-desk/mitt-al-gore-and-our-identification-with-presidential-losers|magazine=[[The New Yorker]]|access-date=March 16, 2018|date=January 24, 2014}}</ref> He collaborated with Fatboy Slim for a second time in 2001, directing the video for "[[Weapon of Choice (song)|Weapon of Choice]]", starring [[Christopher Walken]] dancing around a deserted hotel lobby.<ref>{{cite magazine |last1=Levy |first1=Glen |title=The 30 All-TIME Best Music Videos - Fatboy Slim, 'Weapon of Choice' (2001) |url=https://entertainment.time.com/2011/07/28/the-30-all-time-best-music-videos/slide/fatboy-slim-weapon-of-choice-2001/ |magazine=[[Time (magazine)|Time]] |access-date=October 19, 2024 |date=July 26, 2011}}</ref> The video won multiple awards at the [[2001 MTV Video Music Awards]] and the 2002 [[Grammy Award for Best Music Video]].<ref>{{cite magazine|title=Slim's 'Weapon' Bulges With Six MTV VMAs|url=https://www.billboard.com/articles/news/78467/slims-weapon-bulges-with-six-mtv-vmas|magazine=[[Billboard (magazine)|Billboard]]|access-date=March 15, 2018|date=September 7, 2001}}</ref><ref>{{cite news|title=Grammys 2002: The winners|url=http://news.bbc.co.uk/1/hi/entertainment/1845783.stm|work=[[BBC News]]|access-date=March 15, 2018|date=February 28, 2002}}</ref> Jonze's second film, the comedy-drama ''[[Adaptation (film)|Adaptation]],'' (2002), was partially based on the non-fiction book ''[[The Orchid Thief]]'' by [[Susan Orlean]] and was written by Charlie Kaufman.<ref name="Adaptation">{{cite web|last1=Leigh|first1=Danny|title=Let's make a meta-movie|url=https://www.theguardian.com/film/2003/feb/14/artsfeatures|website=[[The Guardian]]|access-date=March 15, 2018|date=February 14, 2003}}</ref> The [[metafilm]] starred [[Nicolas Cage]] in a [[dual role]] as Kaufman and his fictional twin brother, Donald, as he attempts to adapt ''The Orchid Thief'' into a film and features dramatized events from the book. It co-starred [[Meryl Streep]] as Orlean and [[Chris Cooper]] as the subject of ''The Orchid Thief'', [[John Laroche]].<ref name="Adaptation" /> ''Adaptation.'' was met with widespread critical acclaim from critics, who praised it for its originality whilst simultaneously being funny and thought-provoking.<ref>{{cite web|title=Adaptation (2002)|url=https://www.rottentomatoes.com/m/1118700_adaptation?|website=[[Rotten Tomatoes]]|access-date=March 15, 2018}}</ref> [[File:SpikeJonze1SecondFilm.jpg|right|thumb|upright|Jonze holding a producer credit for ''[[The 1 Second Film]]'' in 2004]] ''[[Jackass: The Movie]]'', a continuation of the television show, was released in October 2002.<ref name="Vice">{{cite web|last1=Elise|first1=Marianne|title=An Oral History of 'Jackass: The Movie'|url=https://www.vice.com/en/article/an-oral-history-of-jackass-the-movie/|publisher=[[Vice Media|Vice]]|access-date=March 15, 2018|date=October 3, 2017}}</ref> Jonze co-produced, contributed to the writing of the segments, and made a cameo appearance in the film.<ref name="Vice"/><ref>{{cite magazine|last1=Wild|first1=David|title=Spike Jonze: The Man Who Wasn't There|url=https://www.rollingstone.com/movies/features/the-man-who-wasnt-there-20030123|magazine=[[Rolling Stone]]|access-date=March 16, 2018|date=January 23, 2003}}</ref> Jonze directed a 60-second commercial called "[[Lamp (advertisement)|Lamp]]" for the furniture store [[IKEA]] in 2002,<ref>{{cite news|last1=Elliot|first1=Stuart|title=Ikea challenges the attachment to old stuff, in favor of brighter, new stuff.|url=https://www.nytimes.com/2002/09/16/business/media-business-advertising-ikea-challenges-attachment-old-stuff-favor-brighter.html?scp=1&sq=IKEA%20Challenges%20the%20Attachment%20to%20Old%20Stuff,%20in%20Favor%20of%20Brighter,%20New%20Stuff&st=cse|website=[[The New York Times]]|access-date=March 16, 2018|date=September 16, 2002}}</ref> which won the Grand Prix at the [[Cannes Lions International Advertising Festival]], considered a prestigious award in the field of advertising.<ref name="Adweek" /> Also in 2002, Jonze directed the [[Levi Strauss & Co.|Levi]]'s commercial "Crazy Legs"<ref name="Adweek">{{cite web|last1=Nudd|first1=Tim|title=Spike Jonze Reveals His Favorite Ad and How to Stay Creative With Clients Around|url=http://www.adweek.com/brand-marketing/spike-jonze-reveals-his-favorite-ad-and-how-stay-creative-clients-around-158353/|website=[[Adweek]]|access-date=March 16, 2018|date=June 16, 2014}}</ref> and the videos for [[Beck]]'s "[[Guess I'm Doing Fine]]",<ref name="Stiernberg" /> Björk's "[[It's in Our Hands]]" (filmed in [[night vision]]), and one of two versions of Weezer's "[[Island in the Sun (Weezer song)|Island in the Sun]]".<ref>{{cite web|last1=Pinkerton|first1=Nick|title=Spike Jonze Gets His Long-Overdue MOMA Retrospective|url=https://www.villagevoice.com/2009/10/06/spike-jonze-gets-his-long-overdue-moma-retrospective/|website=[[The Village Voice]]|access-date=March 16, 2018|date=October 6, 2009}}</ref> Jonze co-directed the Girl Skateboards video ''[[Yeah Right!]]'' in 2003, which featured extensive use of special effects and a cameo by [[Owen Wilson]].<ref>{{cite web|last1=Baltimore|first1=Megan|title=Behind the Video: Girl Skateboards' Yeah Right|url=https://skateboarding.transworld.net/photos/behind-the-video-girl-skateboards-yeah-right/|website=[[Transworld Skateboarding]]|access-date=March 16, 2018|date=September 16, 2003}}</ref> That same year, he directed the video for [[Turbonegro]]'s single "Sell Your Body (to the Night)" which featured appearances by the members of Jackass.<ref>{{Cite web |last=Fossum |first=Tommy |date=2003-04-08 |title=Jackass-dramatikk for Turboneger |url=https://www.dagbladet.no/kultur/jackass-dramatikk-for-turboneger/65880003 |access-date=2024-03-01 |website=dagbladet.no |language=no}}</ref> Jonze co-founded ''[[Directors Label]]'' – a series of [[DVD]]s devoted to music video directors – in September 2003 with filmmakers [[Chris Cunningham]] and [[Michel Gondry]]. Jonze's volume, ''[[The Works of Spike Jonze|The Work of Director Spike Jonze]]'', was released in October and comprises his videos, as well as photographs, drawings and interviews.<ref>{{cite web|title=Chris Cunningham, Michel Gondry & Palm Pictures Present The Directors Label; Director-Compiled DVD Series to Debut October 28|url=https://www.businesswire.com/news/home/20030917005553/en/Spike-Jonze-Chris-Cunningham-Michel-Gondry-Palm|website=[[Business Wire]]|access-date=March 20, 2018|date=September 17, 2003}}</ref> Jonze made a faux documentary called ''The Mystery of Dalarö'' in 2004 as part of an advertising campaign for the [[Volvo S40]]. The film was credited to a fictional [[Venezuelan]] director named Carlos Soto, but was later revealed to have been directed by Jonze.<ref>{{cite web|title=Volvo 240 "The Mystery of Dalaro"|url=http://adage.com/article/digital/volvo-s40-mystery-dalaro/103667/|website=[[Advertising Age]]|access-date=March 16, 2018|date=April 1, 2005}}</ref> He directed a commercial for [[Adidas]] titled "[[Hello Tomorrow]]" in 2005, featuring the music of his brother [[Sam Spiegel (musician)|Sam "Squeak E. Clean" Spiegel]] and Jonze's then-girlfriend [[Karen O]] of the band [[Yeah Yeah Yeahs]].<ref>{{cite web|title=O My God!|url=https://www.nme.com/news/music/yeah-yeah-yeahs-140-1359709/page/4006|website=[[NME]]|access-date=March 16, 2018|date=April 13, 2005}}</ref> After directing videos for [[Ludacris]] and Yeah Yeah Yeahs' "[[Y Control]]" (which caused some controversy over its graphic images),<ref>{{cite magazine|last1=Endelman|first1=Michael|title=Yeah Yeah Yeahs explain their disturbing new video|url=https://www.ew.com/article/2004/10/08/yeah-yeah-yeahs-explain-their-disturbing-new-video/|magazine=[[Entertainment Weekly]]|access-date=March 16, 2018|date=October 8, 2004}}</ref> Jonze collaborated with Björk for a third time on the playful music video for "[[Triumph of a Heart]]" (2005), in which her husband was played by a housecat.<ref name="Bjork" /> The second ''Jackass'' film, ''[[Jackass Number Two]]'', was released in 2006 and saw Jonze dress as an old lady whose breasts "accidentally" keep becoming exposed while wandering around [[Los Angeles]].<ref>{{cite web|last1=Foundas|first1=Scott|title=Jackass: Number Two|url=https://www.villagevoice.com/2006/09/19/jackass-number-two/|website=[[The Village Voice]]|access-date=March 16, 2018|date=September 19, 2006}}</ref> Along with [[Dave Eggers]], he had a speaking part in the [[Beck]] song "The Horrible Fanfare/Landslide/Exoskeleton" from his 2006 album ''[[The Information (Beck album)|The Information]]''.<ref>{{cite web|last1=Sullivan|first1=Caroline|title=Beck, The Information|url=https://www.theguardian.com/music/2006/sep/29/popandrock.shopping2|website=[[The Guardian]]|access-date=March 16, 2018|date=September 29, 2006}}</ref> In 2007, he became the creative director of [[VBS.tv]], an online television network supplied by [[Vice Media|Vice]] and funded by MTV.<ref>{{cite news|last1=Levine|first1=Robert|title=A Guerrilla Video Site Meets MTV|url=https://www.nytimes.com/2007/11/19/business/media/19vice.html|website=[[The New York Times]]|access-date=March 16, 2018|date=November 19, 2007}}</ref> Jonze hosted his own interview show on the service.<ref>{{cite magazine|last1=Tanz|first1=Jason|title=The Snarky Vice Squad Is Ready to Be Taken Seriously. Seriously.|url=https://www.wired.com/2007/10/ff-vice/|magazine=[[Wired (magazine)|Wired]]|access-date=March 16, 2018|date=October 18, 2007}}</ref> He directed ads for [[Gap Inc.|GAP]] and Levi's,<ref>{{cite web|last1=Stevenson|first1=Seth|title=Pants Pants Revolution|url=http://www.slate.com/articles/business/ad_report_card/2005/12/pants_pants_revolution.html|website=[[Slant (magazine)|Slant]]|access-date=March 16, 2018|date=December 19, 2005}}</ref> and co-directed the skateboarding video ''[[Fully Flared]]'' with Ty Evans and Cory Weincheque in the same year.<ref name="Dazed" /> Jonze directed the music video for [[Kanye West]]'s single "[[Flashing Lights (Kanye West song)|Flashing Lights]]" in 2008. Filmed entirely in slow motion,<ref name="LA Weekly" /> the video stars West and model Rita G, and sees her driving around the [[Las Vegas, Nevada]], desert in a [[Ford Mustang]] before stopping to repeatedly stab West, who is tied up in the trunk.<ref>{{cite web|last1=Rodriguez|first1=Jayson|title=Kanye West's Latest Video Vixen Defends 'Flashing Lights' Clip: "It's Whatever You Want It To Be"|url=http://www.mtv.com/news/1581721/kanye-wests-latest-video-vixen-defends-flashing-lights-clip-its-whatever-you-want-it-to-be/|archive-url=https://web.archive.org/web/20140808234555/http://www.mtv.com/news/1581721/kanye-wests-latest-video-vixen-defends-flashing-lights-clip-its-whatever-you-want-it-to-be/|url-status=dead|archive-date=August 8, 2014|publisher=[[MTV News]]|access-date=March 16, 2018|date=February 15, 2008}}</ref> Jonze produced Charlie Kaufman's directorial debut ''[[Synecdoche, New York]]'' in 2008, which Jonze originally intended to direct.<ref>{{cite news|last1=Carr|first1=David|title=The Universe According to Kaufman|url=https://www.nytimes.com/2008/10/19/movies/19carr.html|website=[[The New York Times]]|access-date=March 16, 2018|date=October 19, 2008}}</ref>
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