Editing Speed dating (section)

=== First impressions ===
A 2005 study at the [[University of Pennsylvania]] of multiple HurryDate speed dating events found that most people made their choices within the first three seconds of meeting. Furthermore, issues such as religion, previous marriages, and smoking habits were found to play much less of a role than expected.<ref name="upenn">{{cite journal|first1=Robert|last1=Kurzban|first2=Jason|last2=Weeden|journal=J. Evol. Hum. Behav.|volume=26|issue=3|pages=227–244|date=2005-05-01|url=http://www.sas.upenn.edu/psych/PLEEP/pdfs/2005%20Kurzban%20%26%20Weeden%20EHB.pdf|title=HurryDate: Mate preferences in action|archive-url=https://web.archive.org/web/20160304052439/http://www.sas.upenn.edu/psych/PLEEP/pdfs/2005%20Kurzban%20%26%20Weeden%20EHB.pdf|archive-date=4 March 2016|doi=10.1016/J.EVOLHUMBEHAV.2004.08.012}}</ref><ref>{{cite web|work=U. Penn.|url=http://www.upenn.edu/pennnews/article.php?id=747|title=Just in Time for Valentine's Day: Falling in Love in Three Minutes or Less|date=2005-02-11|archive-url=https://web.archive.org/web/20090830002135/http://www.upenn.edu/pennnews/article.php?id=747|archive-date=30 August 2009 }}—press release</ref>

A 2006 study in [[Edinburgh]], Scotland showed that 45% of the women participants in a speed-dating event and 22% of the men had come to a decision within the first 30 seconds. It also found that dialogue concerning travel resulted in more matches than dialogue about films.<ref>[https://web.archive.org/web/20070702025413/http://news.scotsman.com/scitech.cfm?id=567952006 "Men, you have 30 seconds to impress women"]—''The Scotsman'' 14 April 2006</ref>

In a 2012 study, researchers found that activation of specific brain regions while viewing images of opposite-sex speed dating participants was predictive of whether or not a participant would later pursue or reject the viewed participants at an actual speed dating event. Men and women made decisions in a similar manner which incorporated the physical attractiveness and likability of the viewed participants in their evaluation.<ref>{{cite journal |last1=Cooper |first1=Jeffrey C. |last2=Dunne |first2=Simon |last3=Furey |first3=Teresa |last4=O'Doherty |first4=John P. |year=2012 |title=Dorsomedial Prefrontal Cortex Mediates Rapid Evaluations Predicting the Outcome of Romantic Interactions |journal=The Journal of Neuroscience |volume=32 |issue=45 |pages=15647–15656 |publisher=Society for Neuroscience |doi=10.1523/JNEUROSCI.2558-12.2012 |url= |pmid=23136406 |pmc=3513285}}</ref>