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===21st-century revival=== Rubik's Cubes continued to be marketed and sold throughout the 1980s and 1990s,<ref name="carlisle" /> but it was not until the early 2000s that interest in the Cube began increasing again.<ref name="harris">{{Cite book |last=Harris |first=Dan |title=Speedsolving the Cube |publisher=Sterling |year=2008 |isbn=978-1402753138 |page=3}}</ref> In the US, sales doubled between 2001 and 2003, and ''[[The Boston Globe]]'' remarked that it was "becoming cool to own a Cube again".<ref name="noonan">{{Cite news |last=Noonan |first=Erica |date=8 November 2003 |title=Let's twist again |work=Boston Globe |url=http://archive.boston.com/ae/games/articles/2003/11/08/lets_twist_again/}}</ref> The [[2003 Rubik's Cube World Championship]] was the first speedcubing tournament since 1982.<ref name="harris" /> It was held in [[Toronto]] and was attended by 83 participants.<ref name="harris" /> The tournament led to the formation of the World Cube Association in 2004.<ref name="harris" /> Annual sales of Rubik branded cubes were said to have reached 15 million worldwide in 2008.<ref name="quenqua">{{Cite news |last=Quenqua |first=Douglas |date=6 August 2012 |title=Rubik's Cube Twists Back into Limelight |work=The New York Times |url=https://www.nytimes.com/2012/08/07/science/rubiks-cube-enjoys-another-turn-in-the-spotlight.html}}</ref> Part of the new appeal was ascribed to the advent of Internet video sites, such as YouTube, which allowed fans to share their solving strategies.<ref name="quenqua" /> Following the expiration of Rubik's patent in 2000, other brands of cubes appeared, especially from Chinese companies.<ref name="hookway">{{Cite news |last=Hookway |first=James |date=14 December 2011 |title=One Cube, Many Knockoffs, Quintillions of Possibilities |work=The Wall Street Journal |url=https://www.wsj.com/articles/SB10001424052970204319004577088513615125328}}</ref> Many of these Chinese branded cubes have been engineered for speed and are favoured by speedcubers.<ref name="hookway" /> On 27 October 2020, [[Spin Master]] said it will pay $50 million to buy the Rubik's Cube brand.<ref name="Evans" />
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