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===1989–1994: ''Born into the 90's and'' ''12 Play''=== {{Main|Public Announcement|Born into the 90's|12 Play}} MGM (Musically Gifted Men or Mentally Gifted Men)<ref name="thecase"/> was formed in 1989 with Robert Kelly, Marc McWilliams, Vincent Walker and Shawn Brooks. In 1990, MGM were offered a contract with an independent label, Tavdash Records.<ref>{{Cite web |title=Music Stars Who Started in Groups You Never Heard Of |url=https://www.bet.com/photo-gallery/uu71ac/music-stars-who-started-in-groups-you-never-heard-of/0u2iti |access-date=2022-07-06 |website=BET |language=en}}</ref> Shortly after, they recorded and released one single, "Why You Wanna Play Me".<ref name="Brown-2004" /> Kelly gained national recognition when MGM participated on the talent TV show ''[[Big Break (American TV series)|Big Break]]'', hosted by [[Natalie Cole]].<ref>{{Cite web|last=Smith|first=Danyel|date=January 4, 2019|title=Revisit R. Kelly's Dec 1994/Jan 1995 Cover Story: SUPERFREAK|url=https://www.vibe.com/features/editorial/r-kellys-dec-1994-jan-1995-cover-story-superfreak-629059/|url-status=live|archive-url=https://ghostarchive.org/archive/20210928/https://www.vibe.com/features/editorial/r-kellys-dec-1994-jan-1995-cover-story-superfreak-629059/|archive-date=2021-09-28|website=Vibe Magazine}}{{cbignore}}</ref> MGM performed "All My Love", which would become a demo for Kelly's song "She's Got That Vibe".<ref>{{Cite web|last=Klages|first=Karen E.|date=April 10, 1991|title=THE $100,000 MEN|url=https://www.chicagotribune.com/news/ct-xpm-1991-04-10-9102010969-story.html|url-status=live|archive-url=https://ghostarchive.org/archive/20210928/https://www.chicagotribune.com/news/ct-xpm-1991-04-10-9102010969-story.html|archive-date=2021-09-28|website=Chicago Tribune|language=en-US}}{{cbignore}}</ref> The group went on to win the $100,000 grand prize in 1991 before they disbanded.<ref>{{Cite magazine |date=March 25, 1991 |title=Big Break Winners |url=https://books.google.com/books?id=9LoDAAAAMBAJ&dq=Natalie+Cole+Big+Break&pg=PA35 |magazine=Jet |pages=35}}</ref><ref>{{Cite book|last=Smith|first=Danyel|url=https://books.google.com/books?id=dywEAAAAMBAJ&q=aaron+hall+r+kelly&pg=PA53|archive-url=https://web.archive.org/web/20211009214650/https://books.google.com/books?id=dywEAAAAMBAJ&q=aaron+hall+r+kelly&pg=PA53|url-status=dead|archive-date=October 9, 2021|title=Superfreak|date=December 1994|publisher=Vibe Magazine|volume=2|pages=52–56|language=en|issue=10}}</ref> In 1991, Kelly signed with [[Jive Records]].<ref name="Brown-2004">{{Cite book|last=Brown|first=Jake|url=https://books.google.com/books?id=exx2IVCnlsQC&q=R+kelly+signed+with+Jive+Records+in+1991&pg=PA21|title=Your Body's Calling Me: Music, Love, Sex & Money : the Life & Times of "Robert" R. Kelly|date=2004|publisher=Amber Books Publishing|isbn=9780972751957|language=en}}</ref> Kelly's debut album, ''[[Born into the 90's]]'', was released in early 1992 (credited as R. Kelly and [[Public Announcement]]). The album, released during the [[new jack swing]] period of the early 1990s, yielded the R&B hits "She's Got That Vibe", "[[Honey Love (R. Kelly and Public Announcement song)|Honey Love]]", "Dedicated", and "Slow Dance (Hey Mr. DJ)", with Kelly singing lead vocals.<ref name="allmusic">{{cite web|url=https://www.allmusic.com/artist/r-kelly-mn0000319347/biography| archive-url=https://ghostarchive.org/archive/20210928/https://www.allmusic.com/artist/r-kelly-mn0000319347/biography| archive-date=2021-09-28|title=R. Kelly Biography|last=Erlewine|first=Stephen Thomas|website=AllMusic|access-date=September 27, 2021}}{{cbignore}}</ref> During late 1992, Kelly and Public Announcement embarked on a tour entitled "60653" after the zip code of their Chicago neighborhood.<ref name="AP Timeline" /> This would be the only album co-credited with Public Announcement. Kelly separated from the group in 1993.<ref name="WBEZ Timeline" /> {{quote box | width = 20em | align = right | quote = "When I create a song for myself or another artist, I see the entire thing— what the song should be like, how it should be produced, how the video should look, the image of the artist for the single— it's a package deal." | source = — R. Kelly (1994)<ref name=BillboardMagazine>{{cite magazine|url=https://books.google.com/books?id=ZQgEAAAAMBAJ&pg=PA43|title=Career Milestones Keep Coming For Jive's Kelly|date=December 10, 1994|access-date=January 24, 2012|magazine=[[Billboard (magazine)|Billboard]]|last=Reynolds|first=J.R.}}</ref> }} Kelly's first solo album, ''[[12 Play]]'', was released on November 9, 1993, and yielded the singer's first number-one hit, "[[Bump n' Grind (R. Kelly song)|Bump N' Grind]]", which spent a record-breaking 12 weeks at number one on the Billboard [[Hot R&B/Hip-Hop Songs|Hot R&B Singles]] chart. Subsequent hit singles: "[[Your Body's Callin']]" (U.S. Hot 100: #13, U.S. R&B: #2) and "[[Sex Me]]" (U.S. Hot 100: #20, U.S. R&B: #8). Both singles sold 500,000 copies in the United States and were certified Gold by the RIAA.<ref name="allmusic"/> In 1994, ''12 Play'' was certified Gold by the RIAA, eventually going six times platinum.<ref name="RIAA albums">{{cite web|url=http://riaa.com/goldandplatinumdata.php?resultpage=1&table=SEARCH_RESULTS&action=&title=&artist=R.%20Kelly&format=ALBUM&debutLP=&category=&sex=&releaseDate=&requestNo=&type=&level=&label=&company=&certificationDate=&awardDescription=&catalogNo=&aSex=&rec_id=&charField=&gold=&platinum=&multiPlat=&level2=&certDate=&album=&id=&after=&before=&startMonth=1&endMonth=1&startYear=1958&endYear=2009&sort=CertificationDate&perPage=50|title=RIAA –old & Platinum –. Kelly (album search results)|publisher=RIAA|access-date=July 12, 2009|url-status=dead|archive-url=https://web.archive.org/web/20150904060328/http://riaa.com/goldandplatinumdata.php?resultpage=1&table=SEARCH_RESULTS&action=&title=&artist=R.%20Kelly&format=ALBUM&debutLP=&category=&sex=&releaseDate=&requestNo=&type=&level=&label=&company=&certificationDate=&awardDescription=&catalogNo=&aSex=&rec_id=&charField=&gold=&platinum=&multiPlat=&level2=&certDate=&album=&id=&after=&before=&startMonth=1&endMonth=1&startYear=1958&endYear=2009&sort=CertificationDate&perPage=50|archive-date=September 4, 2015}}</ref> In 1994, Kelly established himself as a leading producer by producing songs for various artists, including [[Aaliyah]], [[Janet Jackson]], and [[Changing Faces (group)|Changing Faces]].<ref>{{Cite magazine |date=June 11, 1994 |title=Terri Rossi's Rhythm Section |url=https://books.google.com/books?id=UAgEAAAAMBAJ&dq=billboard+r.+kelly+year+1994+june&pg=PA20 |magazine=Billboard |pages=20}}</ref> He co-headlined a tour with [[Salt-N-Pepa]] and headlined the Budweiser Superfest tour.<ref>{{Cite web |last=Macdonald |first=Patrick |date=September 30, 1994 |title=Hip-Hoppin' In The Dome -- R. Kelly Headlines A Star-Studded Card |url=https://archive.seattletimes.com/archive/?date=19940930&slug=1933298 |access-date=2023-02-11 |website=The Seattle Times}}</ref><ref name=BillboardMagazine/>
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