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== Operations == PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity due to local legislative requirements.<ref>{{cite web|url=http://www.pwc.com/structure|title=How we are structured|author=PricewaterhouseCoopers|work=PwC|access-date=12 May 2014|archive-date=12 May 2014|archive-url=https://web.archive.org/web/20140512232601/http://www.pwc.com/structure|url-status=live}}</ref> Much like other [[professional services|professional services firms]], each member firm is financially and legally independent. PwC is co-ordinated by a [[private company limited by guarantee]] under [[English law]], called PricewaterhouseCoopers International Limited.<ref>{{cite web|url=http://www.pwc.com/gx/en/about/corporate-governance/network-structure.html|title=How we are structured|access-date=29 November 2016|archive-date=11 January 2019|archive-url=https://web.archive.org/web/20190111122949/https://www.pwc.com/gx/en/about/corporate-governance/network-structure.html|url-status=live}}</ref> In addition, PwC is registered as a multidisciplinary entity which also provides legal services.<ref>{{cite web|url=http://abovethelaw.com/2014/11/alt-legal-all-your-profits-are-belong-to-us/|title=All Your Profits Are Belong To Us|publisher=Above the law|date=5 November 2014|access-date=6 November 2014|archive-date=6 November 2014|archive-url=https://web.archive.org/web/20141106181304/http://abovethelaw.com/2014/11/alt-legal-all-your-profits-are-belong-to-us/|url-status=live}}</ref> PwC is organized into the following three service lines:<ref name="page13">{{cite web|url=http://www.pwc.com/gx/en/global-annual-review/assets/pwc-global-annual-review-2014.pdf|title=PwC Global Annual Review 2014|publisher=PwC|access-date=8 October 2014}}</ref> * [[Assurance services|Assurance]] β Assurance services are those typically associated with [[financial audit]]s.<ref>{{cite web|url=https://corporatefinanceinstitute.com/resources/accounting/assurance-services/|title=Assurance Services|publisher=Corporate Finance Institute|access-date=4 January 2022}}</ref> * [[Management consulting|Advisory]] β Advisory services offered by PwC include two [[actuary|actuarial]] consultancy departments; Actuarial and Insurance Management Solutions (AIMS) and a sub branch of "[[Human resource consulting|Human Resource Services]]" (HRS). Actuarial covers mainly 5 areas: [[pensions]], [[life insurance]], [[casualty insurance|non-life insurance]], health, and investments. AIMS deals with life and non-life insurance and investments, while HRS deals mainly with pensions and [[Group Health Cooperative|group health]].<ref>{{cite web|url=http://www.pwc.com/Extweb/service.nsf/docid/D16B5A95E086DC7685256B58006D99AF|title=Actuarial & Insurance Management Solutions|publisher=PwC|archive-url=https://web.archive.org/web/20060327014800/http://www.pwc.com/Extweb/service.nsf/docid/D16B5A95E086DC7685256B58006D99AF|archive-date=27 March 2006|url-status=dead}}</ref> PwC has also expanded into digital media and advertising.<ref>{{Cite news|url=https://www.wsj.com/articles/cannes-ad-festival-reflects-advertisings-changing-guard-1529686433|title=Cannes Ad Festival Reflects Advertising's Changing Guard|last1=Vranica|first1=Suzanne|date=22 June 2018|work=[[The Wall Street Journal]]|access-date=8 October 2018|last2=OβReilly|first2=Lara|language=en-US|issn=0099-9660|archive-date=26 May 2019|archive-url=https://web.archive.org/web/20190526103106/https://www.wsj.com/articles/cannes-ad-festival-reflects-advertisings-changing-guard-1529686433|url-status=live}}</ref> * [[Tax advisor|Tax]] β [[International tax planning]] PwC firms are in 140 countries, with 370,000 people.<ref name="globalreview" /> The following are the several logos the company has used through the years. The current PwC logo was introduced in September 2010, when the company changed its trading name from PricewaterhouseCoopers to PwC. It was designed by Wolff Olins.<ref>{{cite web|url=http://www.internationalaccountingbulletin.com/news/pricewaterhousecoopers-rebrands-to-pwc|title=PricewaterhouseCoopers rebrands to 'pwc'|last=Gyorkos|first=Ana|date=16 September 2010|website=International Accounting Bulletin|access-date=8 May 2017|archive-date=7 November 2018|archive-url=https://web.archive.org/web/20181107033914/http://www.internationalaccountingbulletin.com/news/pricewaterhousecoopers-rebrands-to-pwc|url-status=dead}}</ref><ref>{{cite web|url=http://www.underconsideration.com/brandnew/archives/pwc.php|title=Brand New: PricewaterhouseCoopersWasALongName|website=www.underconsideration.com|language=en|access-date=8 May 2017|archive-date=7 January 2017|archive-url=https://web.archive.org/web/20170107175124/http://www.underconsideration.com/brandnew/archives/pwc.php|url-status=live}}</ref><ref>{{Cite news|url=https://www.fastcodesign.com/1662367/pwcs-mighty-morphin-logo-adapts-to-web-print-and-beyond-video|title=PWC's Mighty Morphin' Logo Adapts to Web, Print, and Beyond [Video]|date=25 January 2012|work=Co.Design|access-date=8 May 2017|language=en-US|archive-date=3 January 2017|archive-url=https://web.archive.org/web/20170103220813/http://www.fastcodesign.com/1662367/pwcs-mighty-morphin-logo-adapts-to-web-print-and-beyond-video|url-status=live}}</ref> <gallery class="center"> File:Coopers & Lybrand logo.svg|The Coopers & Lybrand logo prior to the 1998 merger File:Pw logo.png|The Price Waterhouse logo prior to the 1998 merger File:PricewaterhouseCoopers.svg|The PricewaterhouseCoopers logo from 1998 to 2010 File:PricewaterhouseCoopers Logo.png|The PwC logo from 2010 to 2025 File:PwC 2025 Logo.svg|The PwC logo from 2025 to present </gallery>
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