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==Economy== Portions of the city are part of an [[Urban Enterprise Zone]] (UEZ), one of 32 zones covering 37 municipalities statewide. Pleasantville was selected in 1994 as one of a group of 10 zones added to participate in the program and one of four of those chosen based on a competition.<ref>[https://www.state.nj.us/dca/affiliates/uez/publications/pdf/tax_q&a_052709.pdf ''Urban Enterprise Zone Tax Questions and Answers''], [[New Jersey Department of Community Affairs]], May 2009. Accessed October 28, 2019. "In 1994 the legislation was amended and ten more zones were added to this successful economic development program. Of the ten new zones, six were predetermined: Paterson, Passaic, Perth Amboy, Phillipsburg, Lakewood, Asbury Park/Long Branch (joint zone). The four remaining zones were selected on a competitive basis. They are Carteret, Pleasantville, Union City and Mount Holly."</ref> In addition to other benefits to encourage employment and investment within the UEZ, shoppers can take advantage of a reduced 3.3125% [[sales tax]] rate (half of the {{frac|6|5|8}}% rate charged statewide) at eligible merchants.<ref>[https://www.nj.gov/dca/affiliates/uez/about/ Urban Enterprise Zone Program], [[New Jersey Department of Community Affairs]]. Accessed October 27, 2019. "Businesses participating in the UEZ Program can charge half the standard sales tax rate on certain purchases, currently 3.3125% effective 1/1/2018"</ref> Established in March 1995, the city's Urban Enterprise Zone status expires in March 2026.<ref>[https://www.nj.gov/dca/affiliates/uez/publications/pdf/ZONE%20EXPIRATION%20DATES%20-%202018.pdf Urban Enterprise Zones Effective and Expiration Dates], [[New Jersey Department of Community Affairs]]. Accessed January 8, 2018.</ref> By 2019, there had been 169 businesses that had been certified to participate in the city's UEZ program.<ref>[http://www.pleasantville-nj.org/business/ Economic & Industrial Development], City of Pleasantville. Accessed November 19, 2019. "We have 169 Urban Enterprise Zone Certified Businesses Members"</ref>
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