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== Comics and advertising == [[File:CRAC w.jpg|thumb|A sound effect of breaking a door]] [[Comic strip]]s and comic books make extensive use of onomatopoeia, often being visually integrated into the images, so that the drawing style emphasizes the sound. Popular culture historian Tim DeForest noted the impact of writer-artist [[Roy Crane]] (1901β1977), the creator of ''[[Captain Easy]]'' and ''[[Buz Sawyer]]'': :It was Crane who pioneered the use of onomatopoeic sound effects in comics, adding "bam," "pow" and "wham" to what had previously been an almost entirely visual vocabulary. Crane had fun with this, tossing in an occasional "ker-splash" or "lickety-wop" along with what would become the more standard effects. Words as well as images became vehicles for carrying along his increasingly fast-paced storylines.<ref>{{cite book |last=DeForest |first=Tim |title=Storytelling in the Pulps, Comics, and Radio: How Technology Changed Popular Fiction in America |publisher=McFarland |year=2004 |isbn=9780786419029 |url=https://books.google.com/books?id=1xAXWwYchscC&q=%22wash+tubbs%22&pg=PA115}}</ref> In 2002, [[DC Comics]] introduced a villain named [[Onomatopoeia (comics)|Onomatopoeia]], an athlete, martial artist, and weapons expert, who is known to verbally speak sounds ({{em|i.e.}}, to voice onomatopoeic words such as "crash" and "snap" out loud to accompany the applicable event). Advertising uses onomatopoeia for [[mnemonic]] purposes, so that consumers will remember their products, as in [[Alka-Seltzer]]'s "Plop, plop, fizz, fizz. Oh, what a relief it is!" jingle, recorded in two different versions (big band and rock) by [[Sammy Davis Jr.]] [[Rice Krispies]] (known as [[Rice Bubbles]] in Australia) make a "snap, crackle, pop" when one pours on milk. During the 1930s, the illustrator [[Vernon Simeon Plemion Grant|Vernon Grant]] developed [[Snap, Crackle and Pop]] as gnome-like mascots for the [[Kellogg Company]]. Sounds appear in road safety advertisements: "clunk click, every trip" (click the seatbelt on after clunking the car door closed; UK campaign) or "click, clack, front and back" (click, clack of connecting the [[seat belt]]s; AU campaign) or "make it click" (click of the seatbelt; McDonalds campaign) or "click it or ticket" (click of the connecting seat belt, with the implied penalty of a traffic ticket for not using a seat belt; US DOT (Department of Transportation) campaign). The sound of the container opening and closing gives [[Tic Tac]] its name. === Manner imitation === {{Main|Ideophone}} In many of the world's languages, onomatopoeic-like words are used to describe phenomena beyond the purely auditive. Japanese often uses such words to describe feelings or figurative expressions about objects or concepts. For instance, Japanese {{Lang|ja-latn|barabara}} is used to reflect an object's state of disarray or separation, and {{Lang|ja-latn|shiiin}} is the onomatopoetic form of absolute silence (used at the time an English speaker might expect to hear the sound of [[cricket (insect)|crickets]] chirping or a pin dropping in a silent room, or someone coughing). In Albanian, {{Lang|sq|tartarec}} is used to describe someone who is hasty. It is used in English as well with terms like ''[[bling]]'', which describes the glinting of light on things like gold, chrome or precious stones. In Japanese, {{Lang|ja-latn|kirakira}} is used for glittery things.
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