Editing No Logo (section)

==="No Jobs"===
In this section, the book takes a darker tone and looks at the way in which manufacturing jobs move from local factories to foreign countries, and particularly to places known as [[Free trade zone|export processing zones]]. Such zones often have no labor laws, leading to dire working conditions.

The book then shifts back to [[North America]], where the lack of manufacturing jobs has led to an influx of work in the service sector, where most of the jobs are for minimum wage and offer no benefits. The term "[[McJob]]" is introduced, defined as a job with poor compensation that does not keep pace with inflation, inflexible or undesirable hours, little chance of advancement, and high levels of stress. Meanwhile, the public is being sold the perception that these jobs are temporary employment for students and recent graduates, and therefore need not offer living wages or benefits.

All of this is set against a backdrop of massive profits and wealth being produced within the corporate sector. The result is a new generation of employees who have come to resent the success of the companies they work for. This resentment, along with rising unemployment, labour abuses abroad, disregard for the environment, and the ever-increasing presence of advertising breeds a new disdain for corporations.